Strategic Communications Group

Name-Less Customer Case Study is a "Go" with Syndication #Marketers often face a dilemma in the creation of a new customer case study: they are unable to identify the account by name. This typically rules out traditional public relations as a promotional pathway. Yet, syndication remains a "go." Here is how the public sector #marketing team at Casepoint puts a name-less customer case study in front of prospects. #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing #FieldMarketing #B2BMarketing https://lnkd.in/d9_Sbp7t

When Content Explains How Promise Becomes Reality It is no secret that the promise of Internet of Things (IoT) is compelling. Yet, there is a connectivity gap that limits continued adoption. How to address that challenge was the starting point for this smart piece of content championed by Jennifer Herbert Decker at Intelsat. Marketing that educates and informs. That's reality! #ContentMarketing #ThoughtLeadership #DemandGeneration #B2BMarketing #IndustryMarketing Satellite World https://lnkd.in/gfGcCNHN

Syndicate Q&As for Executive Visibility Groovy-ness TD SYNNEX Public Sector's GovDesignHub campaign promotes the adoption of digital design software by government agencies. The initiative features a myriad of timely Q&As with industry thought leaders. How do the #marketers behind this campaign continue to attract prospect interest and engagement? With content syndication, of course. The result is groovy! #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing #IndustryMarketing #B2BMarketing https://lnkd.in/gtdmHvfA

Want More from a Whitepaper? Give It a Syndication Kick. #Marketers know all too well the time, effort, and resource that is required to concept, create, and publish a high-impact white paper. That's why it is a bummer when it fails to garner customer and prospect interest. Content syndication can change all of that. Here is how the public sector team at Casepoint kicks up the impact of its white papers. #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing #B2BMarketing #WhitePaper https://lnkd.in/gNmvHH57

Multi-Source Magic Makes for Content Marketing Wizardry A tenet of journalism is to glean insight and perspective from multiple sources to present a more complete and credible story. When applied to content #marketing, there is a comparable result. In this example, the team at Enterprise Health multi-sources to explain why occupational health is a fast growth segment of the market. #ContentMarketing #ContentSyndication #ThoughtLeadership #B2BMarketing #IndustryMarketing #DemandGeneration https://lnkd.in/gBzU2W8i

Surprises in Public Sector Content Trends This month we studied the readership analytics for Strategic Communications Group's sites with public sector readership. The trends revealed are surprising, while also encouraging. Our CEO explains why in this article. ? https://lnkd.in/eB3EEjVX

Conference Perspective Proves a Content Winner When one of Collins Aerospace's business development leads attended an industry conference, the #marketing team discovered a new source for industry insight and thought leadership. Integrating content marketing with event participation elevates the impact and ROI for both. That's a winner! #ContentMarketing #EventMarketing #B2BMarketing #ThoughtLeadership https://lnkd.in/eSdpiRi6

Marketers have embraced content syndication to create prospect demand -- efficiently and cost effectively. In an article authored by Strategic Communications Group's CEO, he presents a few examples of how #marketers are winning the day. https://lnkd.in/ev4XtUJ7 #B2BMarketing #PublicSectorMarketing #FieldMarketing #DemandGen #ContentMarketing

Confessions of a Comedian: What I Learned When They Heckled and Booed In the ten years our CEO Marc Hausman has performed stand up comedy as a side hustle he has been booed off stage three times. He once got heckled at a free show for veterans. While it was horrifying at the time, he realized that he learned more from these failures. And the #1 lesson: get back up on stage. Good advice these days. Read more in this article he penned for Modern Marketing Today: https://lnkd.in/emU8gyc8

Embrace Journalistic Principles to Escape the Self-Promotional Trap Content campaigns often fall into a trap. Blogs, white papers, case studies, and Webinars veer towards self-promotional, thereby stunting interest, readership, and engagement. The #marketing team at Kratos Defense and Security Solutions recognizes that by adhering to journalistic best practices they elevate the impact of their content. The company's Constellations campaign demonstrates how a market leader embraces thought leadership. #ContentMarketing #ThoughtLeadership #IndustryMarketing #B2BMarketing https://lnkd.in/eCtSTpBc