Strategus

When Strategus was founded, our mission was to create the best job our team members ever had. A place where innovation thrives, teamwork is celebrated, and every voice matters. As we reflect on our journey this Thanksgiving, we're reminded that our greatest success is the culture we've built together. To celebrate, our team of Culture Ambassadors surveyed everyone at Strategus to find out what they're most thankful for this year. The responses speak volumes about the connection, trust, and camaraderie that make Strategus more than just a workplace. ?? Swipe through to see what our team had to say (and prepare to smile) —because they are what WE are most grateful for this season. From all of us at Strategus, Happy Thanksgiving! ????

Everyone is talking about streaming glitches during the Tyson-Paul fight. But what about Netflix’s choice to stream the fight at no extra cost? With 65 million concurrent streams, it was the largest live streaming sports event in history. And while it’s clear that Netflix has technical issues to resolve, the broadcast still signals that live ????-?????????????????? content will be the way forward for the streaming industry. Think about how we have traditionally tuned into fights like this one.? Pay-per-view has been the standard approach. The choice to stream premium live sports events to subscribers free of charge is a major departure — ?????? ?????? ????????’?? ???????? ???????????????? ???????? ?????????? ???? ?????????????? ???????????? ????. For most viewers, the consensus is as follows: Netflix has room for improvement in live sports streaming, but the option to tune in at no extra cost is a no-brainer. And for advertisers considering adding Netflix to their media mix, my recommendation is similar: The streaming giant’s ad-tech stack isn’t as sophisticated as one would hope, but its audience is still valuable for broad awareness plays. Check out the carousel for more info.

Gone are the days when Netflix was a purely ad-free paradise. ??? Now, with more ad-tier subscribers and expanded DSP partnerships, #Netflix ads are reaching more screens than ever. But for marketers, the question isn’t just how to advertise on Netflix—it’s whether it’s the right platform for their goals. In the latest article from our Co-Founder Joel Cox, he dives into: ?? Netflix’s recent moves and their implications for advertisers ?? Why it’s ideal for brand visibility but still lacks precision for conversions ?? Key factors for brands weighing the pros and cons of Netflix ads ?? Speculations on where Netflix’s ad strategy could head next If you’re on the fence about Netflix ads or curious where the platform’s headed, Joel’s insights will give you the scoop. Read the full article ?? https://lnkd.in/e2MP3qdQ #CTV #ConnectedTV #OTT #Advertising #DigitalMarketing

"Surely no one’s focused on ads during the game, right?" Not quite. 64% of Connected TV (CTV) viewers say they actively watch ads while streaming live sports. As more sports fans move from traditional TV to streaming, brands have a unique chance to engage audiences who are already tuned in and paying attention. Curious about how to tap into this shift? Our latest white paper breaks down the strategies and insights to make live sports on CTV work for you ?? https://lnkd.in/eENJTfvB #CTV #OTT #TVAdvertising #DigitalAdvertising

Turns out hard work does get noticed! We're proud to be recognized on the 2024 Denver Business Journal Fast 50 list. This is a well-deserved nod to every team member helping drive our growth and the incredible clients that we get to work with.????

The promise of retail media on CTV is HUGE, which is why I’m thrilled to be included in TVREV’s latest report on the topic. In short: ?? CTV is the future of immersive, high-impact advertising? ?? Retail media offers some of the most valuable marketing data available ?? Converged, these two forces promise to take targeting and attribution to new heights Check out the report to learn how brands can leverage this powerful combination — as well as how it will impact the next phase of TV advertising. Big thanks to Michael Shields and Alan Wolk for putting this together. #retailmedia #connectedTV #advertising

Two of our leaders at Strategus, Joel Cox and Rachel Dillon, were featured in the latest TVREV report on how Retail Media and Connected TV (CTV) are creating game-changing opportunities for advertisers. Check out Joel's perspective below ?? For more insights, download the full report here: https://lnkd.in/gFd5yy7f #CTV #CTVAdvertising #DigitalAdvertising #RetailMedia #RetailData

After years of resisting ad-supported streaming, Netflix expects ad revenue to be a primary growth driver by 2026. The company’s Q3 earnings reflect steady growth in its advertising business: — Ad-tier memberships jumped 35% quarter over quarter — The streaming giant is actively developing its in-house ad tech platform. — More than 50% of Q3 signups were on its advertising tier (in countries where it’s available). Given that ???????? ???????? ?????????? ?????? ?????? ???????? ???????????????? ???????????????? ???????? ?????????????? ?????????? ?????????? ???????? ??????, this is a major shift. But it will take time for Netflix to catch up with counterparts like YouTube and Amazon Prime. Why? While Netflix has always dominated in terms of subscribers, most of those viewers are still on an ad-free tier today. And although Netflix sets the bar for premium content, it currently lacks the targeting and attribution capabilities that make connected TV (CTV) advertising so attractive. ???? ???????? ???????? ???????? ???????? ?????? ??????????????????????? — For the time being, ad inventory on Netflix is best suited for broad brand awareness plays. — We can expect more precise targeting and measurement capabilities in the future. — Ad-supported streaming is here to stay, making CTV advertising a no-brainer.

Why settle for passive engagement? Our latest blog explores Interactive Video Ads—a game-changer for boosting viewer interaction and driving measurable results! ?? From clickable CTAs that guide viewers directly to your site, to quizzes that boost interaction, and even in-video shopping that allows purchases without ever leaving the screen—these ads turn passive viewers into active participants. The possibilities are endless, offering more immersive and impactful ways to connect with your audience and achieve measurable success. Click here to learn more ?? https://lnkd.in/e7XYyCRe #CTV #Advertising #DigitalAdvertising #Programmatic

Back when Wall Street was prioritizing subscription growth over profitability, ?????? the streaming platforms invested crazy amounts of $$ into original content. Today, though, profitability is the name of the game. As such, almost all of the players have shifted their focus to content syndication and consolidation. Most recently, Apple TV+ joins Max, Paramount+, and Starz as a subscription add-on for Prime Video subscribers. This news comes just a few months after Apple announced it would license more content from competitors and decrease its investment in original content. And while this strategically makes sense as a way to extract the greatest ARPU, it also tells me the industry as a whole has conceded that ?????????????? ?????? ?????? ?????? ?????????????????? ????????. For everyone else, the path forward will rely heavily on licensing content, bundling services, M&A activity, and driving monetization through other tactics, like ads. Meanwhile, Netflix will continue to invest in new content and operate as the standalone streaming powerhouse that none of its rivals could compete with. Which is a no-brainer given the $6.8B+ in free cash flow that Netflix has already generated this year. ??