Strategus

Should media stay in-house or be outsourced? ?? It’s one of the biggest questions brands and agencies face—and Fuse is bringing in top industry leaders to break it down. Join Rachel Ooms from CROSSMEDIA and Jonathon McKenzie from HubSpot as they unpack the realities, challenges, and advantages of in-house media teams, agency partnerships, and hybrid models. Strategus is proud to sponsor this conversation, and our own Angela Myers Miles—also the VP of Partnerships at Fuse—will be there to connect throughout the event. ?? March 26 | 6–8 PM ?? Atlanta Tech Village, Buckhead ?? Food & drinks are complimentary! Seats are limited—grab your ticket now and join us in Atlanta! ??? Get your ticket here → https://lnkd.in/gXPjaXxc #Atlanta #MediaStrategy #DigitalAdvertising

We’re almost three months into 2025, and several trends have emerged in our conversations with advertisers. The focus is shifting to more measurable business outcomes. As such, we’re using data-backed strategies to address this demand. Connected TV (CTV) advertising also continues to grow in both opportunities and complexity, driving many agencies to augment their teams with external expertise. What trends are you seeing? Are there any other developments on your radar?

Our fearless leader, Todd A. Porch, has been named to the 2025 Colorado TITAN 100! ?? This honor goes to visionary leaders who are shaping industries, inspiring change, and making a real impact. With this year’s Titans collectively employing 59,000+ people and generating $35B+ in revenue, Todd is in elite company. A well-earned recognition for a leader who keeps pushing boundaries while fostering a culture that makes Strategus one of the best places to work. ???? #Titan100

What a night at the 2025 American Advertising Awards! ???? We were proud to be the Photo Booth Sponsor for the American Advertising Federation - Louisville ADDYs! From bold poses to some...interesting prop choices, the energy was off the charts. Huge congrats to all the Gold and Silver ADDY winners! ?? And a big shoutout to the committee (including our own Estefan Albiero!) for putting together such a fantastic event. P.S. Bonus points if you spot our Strategus team members throwing some ??'s up! #ADDYs #AAF #AmericanAdvertisingAwards

Connected TV (CTV) is evolving at lightning speed, and that’s what makes working in this space so exciting. Every campaign is a new puzzle to solve — there’s no one-size-fits-all approach. The old linear TV playbook? Out the window. Instead, we get to experiment, strategize, and tailor each campaign to match the unique needs of every brand. What’s especially cool is that CTV is bringing in advertisers who never would have considered big-screen placements before. We’re helping them break in, test new ideas, and make the most of this dynamic channel. It’s fast-paced, ever-changing, and full of creative challenges — exactly why my team thrives in it.

Today, on Employee Recognition Day, I’m reflecting on just how fortunate we are at Strategus. Our company thrives because of each talented team member’s commitment to staying fully engaged, tackling challenges with creativity, and supporting one another through every milestone. Some might call it luck that we’ve assembled such an extraordinary team. I call it the foundation of everything we achieve together. Thank you for making Strategus not just a workplace, but a community where your excellence continuously pushes boundaries and inspires innovation. Today especially, we celebrate each of you!

Streaming TV in the beginning = high school me going on Hulu to binge The Office and 30Rock on a laptop. Netflix the DVD rental-by-mail service had a small % of the movies on demand. Prime Video was a little thing that came with your free shipping that you never watched. Fast forward to 2025, the early streamers are giants….AND free streamers like The Roku Channel and Tubi have more time spent than Peacock, Paramount, and Max. ?? The only constant is change- that’s one of the things I love about being in this space. And why it doesn’t get boring! ????

Two trends are driving CTV’s growth: 1. Viewers’ preference for the improved flexibility and accessibility of streaming. 2. Advertisers’ demand for the measurability of digital ad channels. While these are two separate trends, they also coincide: By activating the full suite of capabilities offered by programmatic advertising, industry players can design more thoughtful, audience-centric campaigns based on what the data shows. But this only works if vendors across the CTV landscape collaborate to connect disparate data sources and eliminate walled garden fragmentation. Blockgraph and VideoAmp's partnership is another step in this direction, and it’s one that I applaud. Check out Chris Brooklier recent article in The Current to learn more about TV’s shift towards outcome-based measurement and data collaboration. ?

Two things can be true at once. Is AI democratizing connected TV advertising for small and medium businesses? ? Absolutely, no doubt about it. Are most of those businesses able to take TV advertising in house thanks to automation? ? No. At least not yet. ????????’?? ??????: One of the most compelling capabilities of CTV advertising is the programmatic execution, allowing businesses to only target the households most likely to buy their products or services. It’s for this reason that TV media buying is now within reach of mom-and-pop shops. And even better, AI video creation is eliminating another major barrier we see with our clients: The need for fast and affordable production-quality creative. But does this mean that we’ve reached a utopia where cornerstore hairdressers can run their own CTV campaigns much like they would a Facebook or Google campaign? Not from my perspective. There are two reasons why self-serve CTV isn’t yet a viable option for SMBs: 1. ??????????????????????????: Unlike the Google and Meta ecosystems, there isn’t a single dominant platform that can offer access to all the inventory, content and the audiences a company would need to run scalable and effective campaigns 2. ????????????????????: Despite all the automation out there, CTV advertising is still infinitely more complex and daunting than running an ad campaign on Instagram. SMBs prefer a trusted partner over the risk and headache of taking this on themselves. That’s where Strategus comes in. As your managed services CTV partner, we support brands and agencies with: — Direct integration with 400+ CTV inventory and data partners — Cutting-edge CTV targeting, attribution, and reporting capabilities —?Personalized guidance and hands-on execution every step of the way

What’s on someone's phone says more than any demographic ever could. Their installed apps tell you where they shop, how they travel, and the brands they trust. Now, you can use that data to drive smarter CTV campaigns. ? With App Install Targeting, you can: ?? Target audiences based on real-world app installs—not guesswork. ?? Conquest competitor audiences by serving ads to their app users ?? Expand your reach with consumers already active in your industry ?? Serve hyper-relevant ads that align with the apps they use. ? See how it works and get the full breakdown below.??? #ConnectedTV #CTV #Advertising