StoryTeller Club Marketing

Change in private clubs is inevitable, but without the right communication, even the best plans can be met with resistance. Members want to feel informed, heard, and confident in the club’s direction, so how do you ensure they’re on board? In this latest episode, Bret Gallaway joins Ed to break down the keys to successful change management. From controlling the rumor mill to using multi-channel messaging, they discuss how transparency and strategic communication can make all the difference. A big thank you to Bret for sharing his insights on navigating change management. If your club is planning a big initiative or facing member pushback, this episode is packed with valuable takeaways. Listen on your preferred streaming platform, or click the following link to listen: https://hubs.ly/Q039-0YV0

Happy Monday! Mel Robbins reminds us that passion isn’t about having all the answers—it’s about the excitement of continuous learning. How will you embrace curiosity and growth this week? #MondayMotivation

Making a video for private clubs requires more than stunning visuals and great editing. Without a clear strategy, your video might look good but fail to attract the right members or showcase what truly makes your club special. Before you hit record, make sure you’re asking the right questions. Our guide, 20 Essential Video Production Questions to Ask Before Creating a Private Club Video, will help you create a compelling, strategic, and engaging video that drives real results. Read here: https://hubs.ly/Q039XlVv0

Today, we celebrate a milestone 20 years in the making. Two decades ago, Ed Heil took a leap of faith, leaving behind a career in sports journalism to tell a different kind of story—one that would eventually shape the heart of StoryTeller. What started as an idea grew into a team of passionate professionals dedicated to helping brands share their stories through inbound marketing—before social media existed, when people still read daily newspapers, and Mark Zuckerberg was just graduating college. The journey hasn't always been easy, but reaching our 20th year is a testament to the vision, hard work, and our incredible team members past and present who made it possible. We're deeply grateful to the many partners and clients who have trusted us with their stories and grown alongside us throughout these transformative decades. Here's to 20 years of storytelling, and to the countless stories yet to be told! ??

I'm excited to share my recent conversation on the power of storytelling in club marketing! I enjoyed joining Kyle Bradburn from Capstone Hospitality: Membership Sales Solutions to discuss how authentic storytelling transforms club marketing efforts. It was refreshing to connect with someone who shares many of my viewpoints on effective club marketing strategies. One principle I'm passionate about?is that every word matters. The language we choose across all platforms—from website copy, emails, landing pages, and social media—can engage, inspire, and convert prospective members. Your prospects want to be able to "see" themselves as a member of your community, and sharing member and staff stories is a terrific way to create new connections. Thanks, Kyle! . Watch the full interview: https://lnkd.in/dmf2C7pc Listen to the podcast: https://lnkd.in/dD4sTvWj #ClubMarketing #Storytellingforclubs #MemberEngagement

The moment you believe you have no power, you give it away. Trust your expertise, take ownership of your decisions, and lead with confidence. Wishing you a strong start to the week! #MondayMotivation

In this new episode of Crushing Club Marketing, Ed is joined by Jackie Singleton and Kristen B. LaCount, CCM from The Country Club - Brookline, MA to discuss how strategic communication builds member trust. They share how their club’s approach has evolved, how they manage messaging for major projects, and why transparency is key to keeping members engaged. Thank you to Jackie and Kristen for sharing your wisdom and insight! Listen on your preferred streaming platform, or click here: https://hubs.ly/Q039H5S40

Thank you, Michigan Chapter of PCMA, for welcoming us to the illustrious Bay Harbor Yacht Club! We're thrilled to share our passion for helping prestigious private clubs forge meaningful connections with new audiences, especially in our own backyard.? Thanks to Jason Brower for the invitation and Megan Nickerson?for her exceptional hospitality and our hostess extraordinaire! Terrific things are happening in the great state of Michigan! #pcma

Simplicity is a sign of true understanding. If an idea feels too complex to explain, it might be time to dig deeper. #MondayMotivation

We’re still reflecting on the incredible experience at the CMAA conference in Tampa earlier this month! It was a fantastic opportunity to connect with fellow industry professionals and strengthen relationships with some of our amazing partners. Enjoy some of the few photos we got from our time there!