Storylane

Ruin a product marketer’s day in 8 words or less. We'll go first: "Our product update emails are landing in spam" ?? What do you got? #Storylane #ProductMarketing

You can now add Storylane's interactive demos right into your AssetMule templates. Why's this awesome? Your prospects can actually play with your product in the sales deck, making it way more fun than static slides. This means: ? Easier DSR handoff to multiple stakeholders, speeding up internal buy-in ? Shorter sales cycle with reduced number of demo calls required ? Improved product adoption among key stakeholders Show, don't just tell, with interactive content. Give it a spin next time you're working on a template. Trust us, your sales team will love you for it. #Storylane #InteractiveDemos #Sales #AssetMule

Messente Communications achieved a 41% demo conversion rate with Storylane ?? Meet Antero Kevin Leedu, Product Marketing Manager at Messente Communications, who crafted an interactive demo to showcase Messente’s product offering by incorporating their API functions into the Dashboard UI. The demo was used for lead conversion and as collateral in outbound campaigns and new customer onboarding. The results? ?? 41% demo conversion rate ??1000+ hours of demo interaction According to Antero, here is why the demo worked: ?? Showcase the product's key functions and value proposition The demo provided instant access to Messente’s Dashboard UI, cleverly integrating different API functions to give leads a real-time product experience, enhancing their understanding of Messente's offerings. ?? Add multiple conversion points throughout the demo Antero designed the demo with various CTA buttons, allowing customers to convert at different stages and driving them toward talking with sales or testing the product. ?? Highlight exceptional core values The team emphasized Messente’s standout support and account management, aligning with the company’s core value of exceptional customer experience. This played a pivotal role in converting prospects to paying customers. ?? Structure the demo around the customer’s journey Each part of the demo was crafted to take users through key stages, offering a comprehensive product overview without dwelling on more time-consuming components like sending out a full campaign - something users can try out themselves when testing. Check out Messente's interactive demo in the comments?? #Storylane #InteractiveDemos #Messente #ProductTour?

Back on popular demand! The Storylane truck is rolling in once again. We hope you're ready to discover your demo personality ?? To take the quiz, scan the code or click the link in the comments?? #Storylane #InteractiveDemos #WhatKindOfDemoAreYou #StorylaneQuiz

When do single-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If you can showcase your product in 12 steps or fewer, a single-flow demo is your best bet. Why? ?? Single-flow demos with 12 or fewer steps achieve a 34.66% completion rate ?? Single-flow demos with over 12 steps see only a 14.62% completion rate Our data shows a clear negative correlation between step count and completion rate. Keeping your demo focused and under 12 steps more than doubles your chances of viewers finishing it. For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments?? #Storylane #InteractiveDemos #ThePlot #SingleFlowDemos

Traditional demos can sometimes overwhelm prospects. When addressing a specific pain point, opt for micro demos because: ? They are shorter in duration ? They have a targeted approach #SundayScoop by #Storylane #MicroDemos #InteractiveDemos

Your champions need a better way to sell your product. Because, “Trust me, this software is great” doesn’t cut it. Interactive demos can make a strong case for your product to the buying committee. By providing an actual look and feel of your product, they de-risk the purchase decision for your prospects. Catch Max LüPERTZ ??♂?, Presales Coach at PRESALES ROCKS.TARS, in conversation with Madhav Bhandari on what makes interactive demos so helpful in the buying journey. Full episode link in the comments?? #Storylane #InteractiveDemos #Sales #Presales

Wondering how demo-led SEO pages compare to regular blogs? After analyzing 1500+ demo-led SEO pages, here's what we found?? For the full report, check out the Plot—a weekly column where we share data-driven insights and GTM best practices. Link in the comments ?? #Storylane #InteractiveDemos #DemoLedSEO #ThePlot

WELDER boosted demo sign-ups with over 100 hours of total engagement in 3 months ?? Meet Maarten Schellekens, Founder at WELDER, who used a Storylane demo to give potential clients an in-depth look into their software. The results: ?? A step-by-step product story that kept users engaged till the end ?? Increased interest in demo sign-ups ?? Over 100 hours of total engagement in 3 months Here’s what went down: ?? Lowering the barrier to demo requests Maarten and his team recognized the need to showcase more of their product before asking clients to commit to a demo. By embedding a Storylane demo on their website, potential clients could explore the product in greater detail, reducing friction and making it easier to transition to a demo request. ?? Picking a narrative They started with the basics of their software, carefully building a narrative to keep users engaged. Each new version of the demo improved the story and content based on user feedback and engagement data, ensuring prospects stayed until the end. ?? Highlighting key modules WELDER’s software has 5 different modules. To give users more control, they built an index where users could select which module to explore, making it easier for prospects to navigate and focus on the most relevant product features. ?? Continuous optimization Starting with a simple demo, Maarten's team used data from Storylane’s analytics to track user behavior and continuously optimized the demo for higher engagement and better results. Check out their interactive demo in the comments?? #Storylane #InteractiveDemos #Welder #ProductTour?

Product launches shouldn’t just be events—they should be experiences. That is why we went beyond the usual playbook for our Demo Hub launch. Here’s how we did it: ? We centered everything around a clear narrative: one demo isn’t enough to educate today’s buyer. ? We teamed up with LinkedIn creators like Ryan Quindlen ?? from Laudable and Travis Tyler to bring humor into the mix and make our message stick. ? We built buzz by sending out secret swag boxes with a cryptic note: “Something big is coming. One demo isn’t enough,” which sparked curiosity and got people talking. ? Weekly teasers kept anticipation high, all leading up to our live event. Madhav Bhandari talks about nailing product launches in 2 Pizza Marketing's podcast with Ashley McGovern. Click on the link in the comments to watch the whole thing! #Storylane #InteractiveDemos #ProductLaunch #2PizzaMarketing