Storykit

Name a better thing to do than heading to Gothenburg with your team to meet some brilliant, inspiring, and warm users. We'll wait. Thank you to everyone who joined us for this year's Storykit Masterclass in Gothenburg ?? We can't wait to see you again!

Lots of brands pushes only for sales on social, and forget to actually connect with their audience. Don’t be that brand. In tomorrow's newsletter, we’re breaking down the 95-5 rule, which explains how to balance your content across every stage of the marketing funnel—with real video examples from our own feed Subscribe now so you don’t miss it. https://lnkd.in/d45PHZCc

Stop worrying about posting too much on social media. The idea that platforms like LinkedIn, Instagram, or X will punish you for posting frequently? Not true. Social platforms thrive on activity. Their business model is simple: they want people consuming content (the audience) and people creating it (you!). The more you post, the more the platform recognizes you as an active contributor keeping their audience engaged—and they reward that. Content velocity matters: 1. Platforms prioritize creators who post consistently. 2. Frequent posting boosts your visibility and reach. 3. High distribution = more eyes on your content. And it’s not just about social media—this applies to any media. Imagine placing an ad in a magazine just once every few months. Will people remember you? Probably not. So, embrace the power of regular content. Your audience—and the algorithms—will thank you.

Help shape the future of professional video content. ?? We’re running a quick survey to explore the latest trends, challenges, and opportunities in LinkedIn video – and we’d love your input. ?? How are companies actually using video on LinkedIn in 2025? Let’s find out. Take the survey here:?https://lnkd.in/dDHq96fp?(It’s anonymous & only takes a couple of minutes!)

Marketers have long been obsessed with clicks. We track them, optimize for them, and celebrate every uptick. And while we love making people find content on our website, the best content strategy doesn’t need clicks. Just like our Performance Marketing Manager, Sofia Eriksson, so beautifully worded out: "Great content will bring your audience to you naturally, over time." Zero-click content is all about delivering value upfront, no extra steps needed. Social algorithms favor content that keeps people on the platform. And let’s be honest, most users aren’t looking to leave. They scroll, they consume, they move on. So instead of fighting this, meet your audience where they are. Give them value in the feed, not a reason to exit it.

Every marketer's looking for ways to get more productive, and automating redundant tasks is one of them. What do you need to automate your content creation? Advanced software? Big budgets? No. You need three things: 1. Great origination material –source content like a blog post, a newsletter, or case study (you have that) 2. A great brand identity (you have that) 3. A distinct tonality (you have that) Then, you're ready to automate your video creation.

Coming in hot with a PSA from our star Account Executive Matias Picun We are proud sponsors of the OMR Festival in Hamburg, May 6-7 And we get to bring friends. So if you're interested in coming with us, or will be attending; let's talk! #OMRfestival #OMR25

Picture this: you just finished writing and creating a 50 pages long report. You’ve spent hours and hours crafting this text-heavy document. Now you post the link in your social feed, hoping your stakeholders and future investors click it. But think about the last time you actually clicked a company link on a social feed. The solution? Transforming the information in your reports into snack-able content that your audience loves to consume. And the platforms love that you publish. Three video ideas you can create today.

"No piece of content is a once-and-done." We were thrilled to have Barbara DeLollis, Head of Communications for Harvard Business School’s Institute for Business in Global Society, join our webinar earlier this month. Barbara untangled the future of academia and the need for all organizations to see every piece of original content as a valuable asset that can be repurposed repeatedly. Watch the whole session here: https://lnkd.in/dutWaE5S

We're hiring: looking for an Enterprise Activation Manager to join our Enterprise Team. As an Enterprise Activation Manager, you will oversee the onboarding and implementation of Storykit for our largest accounts, guiding clients in optimizing automated workflows for maximum ROI. In this role, tool implementation, creative development and in general handling the activity and success of our largest accounts in Storykit is key. If you're a person who will go the extra mile to make clients successful, save costs, and achieve amazing creative, customized, and automated results – this is for you. We're looking for someone who loves qualitative and quantitative video output. Sounds interesting? Join us! Read more about the role, Storykit, and the benefits at jobs.storykit.io.