Work doesn't fall from the sky. Someone in your agency does something or (likely) various things to help attract new business. One of those things is showing past/current client projects. Assuming that's part of your efforts, do you ask the client up front if it's okay to show off their work or do you assume you just can and therefore do?
Partner | Producing Videos That Solve Business Problems | Ad Agencies, Higher Ed, Financial, Tech, Healthcare
Responsible for new business at your agency? Lee McKnight's recent episode of 3 Takeaways about publicizing clients' work got me thinking about this. Some of my agency friends struggle with this because it starts with a tough decision: Ask for permission or beg for forgiveness? Not sharing your standout client work could mean missing out on significant growth opportunities. Showcasing your work serves several purposes: - Demonstrates the value and quality of your services - Highlights successful collaborations with clients - Attracts new clients and opportunities When we create something amazing, sharing it helps us grow and attract new opportunities. It's not just about tooting our own horn; it's about showing the value we bring to the table. There's a good chance the client who's work you're showing was won by way of another client's work. Of course, we always respect our clients' wishes and confidentiality, but a little spotlight on our joint successes can benefit everyone involved, right? So what's your move? Do you ask for permission upfront? if so, is it a casual verbal ask or something in writing? Or, do you assume you can share the work and put it out there? #Marketing #BusinessDevelopment #ClientPortfolio ---