Storycraft Lab

How do we maintain the spirit of innovation while everything around us is shifting? Often, we think of innovation as revolution—something disruptive or entirely new. But innovation can also be evolution, emerging from within and adapting to change in a way that strengthens and sustains us. The March cohort of Agents of Change will explore how organizations can embrace both collaboration and adaptability in change management, sharing practices for resilient transformation. Industry thought leaders and champions of transformation, this opportunity is for you! Recent sessions have focused on shifts in the workplace, business performance, and creativity.? ?? Taking place virtually on March 26th at 12pm EST! Sign Up link in comments? ????

? I am beyond excited to speak at the SISO - Society of Independent Show Organisers #CEOSummit. There is no other event during the year that brings together the caliber and range of C-Level executives from our industry.?The brilliantly curated program focusses on the Innovation Imperative - very timely! ??? ?? I'll be talking about Igniting Innovation from Within: The Belonging Catalyst: The key to unlocking innovation within an organization lies in the power of its people. ?? By fostering a sense of belonging, organizations create a fertile ground for #leadership development, risk-taking, and #collaboration —the essential ingredients for #innovation.??? ??There's still time to sign up and JOIN US in beautiful Austin, TX! It’s an opportunity you won’t want to miss. ?? Register today! Link in comments! #events #eventmanagers #eventprofs #eventprofsuk #tradeshows #tradeshowmanagers Storycraft Lab #Belonging #BelongingPlaybook

How do you design for belonging? Notes from the Lab is your monthly dose of creative insights, experience design strategies, and thoughtful approaches to fostering connection. Each edition delivers curated ideas on crafting meaningful experiences— from content strategy to experience design innovation. Our work is rooted in intentional design and knowledge sharing, helping you explore new ways to create engaging, immersive spaces. Join us as we shape the future of experience design, one connection at a time, delivered right to your inbox ???? #experientialdesign #Belonging

How do your events and experiences inspire connection? In his review, Dr. Marcus Collins, author of For the Culture, explains how he uses the Belonging Playbook to leverage the shared desire for collective empowerment— even through adversity. ???? “Events should cater to social beings; belonging is a critical aim for humanity. We do everything we can to connect in spite of the hurdles that make doing so such a challenge. Thankfully, the Belonging Playbook provides actionable strategies to help overcome these challenges and empower us to achieve the best version of our collective selves.“ ?? “The Belonging Playbook provides actionable strategies that help us remove the barriers that prevent us from connecting and achieving the best version of our collective-selves.“ ???? #teambuilding #eventdesign #meetingprofs

"Creating a sense of belonging is a critical priority for businesses, especially in today’s event landscape. Thank you, Storycraft Lab, for creating a space that fosters these essential conversations." Geneviève Ringuet Experience Marketing Manager at Braindate by e180 The CoLABoratory is a monthly and virtual gathering, currently free of charge, scheduled next for ?? Wednesday, March 12th at 1pm EST! Sign up link in comments ???? This month’s CoLABoratory will focus on a Trend or Truth? activity. Participants in this session will get a sneak peek of our current trends research, only for CoLABorators! Want to unlock your team's full potential? ???? Business research shows that a strong sense of belonging in the workplace is key to high performance. Our Belonging Workshops foster connection, innovation, and psychological safety. ???? #teambuilding #professionaldevelopment #humanresources

When organizing experiences, how do you foster a sense of co-creation, community engagement, and authenticity? St. Louis Board of Aldermen President Megan E. Green shared her insights in the Belonging Playbook ??? ?????? “It’s critical that leaders make decisions alongside the community and with … a diversity of viewpoints. We utilize co-governance groups where staff in my office work with community partners to determine needs, prioritize solutions, and develop a plan of action.” — President Megan E. Green, City of St. Louis Board of Alderman Prior to the November general election, President Green’s office partnered with other members of the Board of Aldermen in organizing a town hall to engage with residents regarding local ballot initiatives. Town halls and community advisory boards are an approach that we can use in planning and developing experience strategies, building engagement with audiences and partners into the process of design - as well as the outcome. ???? Directly interviewing and surveying the public, a tool of audience advocacy, connects the audience to the legislative processes of policy change and helps local officials better engage the needs and perspectives of their constituents. ???? #constituentengagement #democracymatters #eventprofs

Our Google Xi CoLABoratory partnership at IMEX has been recognized as a finalist for the 2025 Portable/Modular Award! Your vote is needed to finish the job! ???? Finalist voting goes live TODAY, March 3rd, lasting until March 17th. At the close of the competition, votes will be tallied, and the entrant with the most votes will receive the People's Choice Award and will be featured in Exhibitor Group magazine.

High-performing marketing and experience design professionals thrive on empowerment and connection. ?????Ready to foster a more efficient and empathetic workplace? Our monthly Belonging Workshop virtual series of the CoLABoratory, offered at no cost, will help. “I left Storycraft Lab's Belonging Workshop feeling inspired and equipped to make a difference. The interactive sessions and thought-provoking discussions were invaluable. It's not just theory; it's about real-world application. If you're passionate about creating a positive and inclusive workplace, this workshop is a must!” Lacey Chimienti, DES, Maritz Note: The CoLABoratory is a monthly and virtual event, currently free of charge, scheduled next for ?? Wednesday, March 12th at 1pm EST! #teambuilding #professionaldevelopment #humanresources

What is the business value in creating space for connection within community and our natural environment? ?????? “When you create a welcoming space you are likely to get more authentic connections and responses because people can open up and use the space for what they feel is best for them. Let them embrace the space in their own way and now you have developed trust.” Carter Parrish's team's challenge was in crafting our shared space on the show floor of IMEX at the Google Xi CoLaboratory. Invoking the essence of nature with even just a touch of green will make your experience stand out in a sea of neon lights, steel, and LED screens. Find out more ???? #eventprofs #meetingprofs #exhibitiondesign #eventproduction

Is it a trend or a truth? ?? We're putting the latest marketing and events industry insights to the test! "Trend or Truth" is an interactive experience where we dive deep into the latest industry insights and data-driven findings. You'll vote, debate, and play game show-inspired activities to determine what's fleeting and what's here to stay. ?? Naomi Clare Crellin and Katy Mull will present cutting-edge research and real-world examples on audience engagement, and use those to spark curiosity—challenging us to think differently about data and futureproof your experiential design process. Marketing and event professionals in attendance of #EXHIBITORLIVE at the Henry B. Gonzalez Convention Center can expect thought-provoking dialogue and a chance to shape the future of our industry. EXHIBITORLIVE is a four-day event: North America's largest exhibition of trade show and event products and services. #SanAntonio #martech #eventprofs #customerdata #productmarketing