Storybook

Ever wondered how people navigate 30,000 products in a supermarket? They don't. They use mental shortcuts – and that's exactly why brand marketing matters. Spending just 12 seconds per aisle, shoppers aren't weighing every option. They're scanning for familiar colors and logos that have earned their trust. This same psychology applies to B2B buying. Your prospects are overwhelmed with choices and looking for ways to filter the noise. Brand marketing isn't just about awareness. It's about earning a spot in your buyer's consideration set long before they reach out. Swipe through to see how the grocery store analogy perfectly captures why brand marketing is your competitive advantage in B2B.

Run through your Netflix watchlist already? You're in luck; we've got quite the queue for you today. Starting at 12pm ET, join Liam Moroney on The CMO as he settles the brand vs. demand gen debate. Then at 1pm ET, Liam Moroney sits down with Dale W. Harrison for this week's episode of Data Literacy for Marketers where they discuss predictive models. Hope to see you there! Drop any questions here and we might answer them on today's live sessions.

Don't miss our next episode of Data Literacy for Marketers tomorrow, right here on LinkedIn. Liam Moroney and Dale W. Harrison will be chatting about predictive models and the problems with working backwards from success. See you there!

There's a lot of rumors going around about brand marketing. We're here to set the record straight on some common myths around brand. Here's a bonus truth: Brand marketing takes time and investing in it now will lead to positive long-term impacts down the road. With 2025 fast approaching, make sure brand marketing is part of your strategy.

We're excited to announce our new Brand Marketing Workshop! ?? We're offering a comprehensive training program that covers: -Core brand marketing fundamentals backed by proven industry insights -Interactive Category Entry Point (CEP) development sessions -Strategic brand measurement and tracking frameworks -Custom Share of Search analysis and brand audit What makes this workshop special? It's fully interactive and designed to give your team practical, actionable tools you can implement immediately. We provide custom takeaways tailored to your brand's unique challenges. Oh, and it's led by Liam Moroney and Braeden Matson. We're currently offering virtual sessions with limited availability. Perfect for marketing teams looking to strengthen their brand foundation and measurement strategy going into 2025. Interested in elevating your brand marketing capabilities? Let's connect and discuss how this workshop can benefit your team! #BrandMarketing #MarketingWorkshop #BrandStrategy #MarketingTraining

We're back tomorrow for part 3 of Data Literacy for Marketers, and we're covering a big topic - time lag. If you're trying to track and report on ROI of marketing, understanding how time lag factors into it is crucial. Failure to correctly factor it in, and you could end up judging programs as failures before they've even had time to start producing their value. Join Dale W. Harrison and I at 1pm ET tomorrow where we'll go deep on the topic.

Do we own our brands, or do the buyers? Can you create demand for a brand? Where is the line between brand and demand? We're answering these questions and settling the brand marketing vs. demand generation debate on November 21 in part 2?of our 4-part series?with The CMO. ?? In?part 1, Liam Moroney covered brand marketing at a high-level. This time around, we'll be honing in on what to do when your demand gen campaigns stop working, strategies for integrating brand marketing into demand-focused environments and more juicy topics. ? Looking forward to this chat with?Doz Anyaegbunam?and the?CMO?community! ? RSVP here:?https://lnkd.in/guEJkAAG?

In an era where we are swamped with data, many marketers in B2B SaaS are data-driven, use data daily, and know a thing or two about spreadsheets. But what are we getting wrong about data literacy? What actually is data literacy and how important is it? Here are 7 things marketers need to know about data literacy. Explore this topic further with Liam Moroney and Dale W. Harrison in "Data Literacy for Marketers," which is available for viewing now.

For this week's Friday Favorites, we're sharing Janky Patel's round up of clever, creative Halloween campaigns. Our favorite? Oreo's ad where the classic Halloween Oreos are arranged to look like a witch's leg. Why? Because the Oreo product has such a strong brand recognition that even without the logo in the corner, you can understand this is an ad for Oreo. Not only is it insanely clever, but it builds upon what we talked about last week with the Zeigarnik effect, and what we continue to emphasize around the importance of brand marketing. Which is your favorite? Thanks Janky Patel for compiling this round up.

A haunted house, except it's someone calling brand marketing 'arts & crafts' because they don't know how to measure it. ?? The most common question we're asked is "how do you measure brand?," except it's usually not the most important question. The real question is: how do we stop approaching brand measurement through the lenses of performance marketing? Liam Moroney exorcizes the ghosts of attribution past in this spooky blog post with The CMO covering: -why single-touch attribution models should be a way of the past -the consequences of undervaluing brand marketing -a new approach to attribution Read now, if you dare... ??