StoryAngled

Your content is too smart for its own good. The average reader processes content at an 8th-grade level. Even Harvard Business Review writes at a 9th-grade level. Simple ≠ Stupid Look at these examples: COMPLEX: "Leverage innovative methodologies to optimize cross-functional collaboration" SIMPLE: "Work better together using these 3 team tools" Which would you rather read? Here's how to simplify without losing substance:

I'm the worst salesperson. But I can't run a business without new sales coming in. So, instead of pushing the sales (and feel uncomfortable af), I do these 4 things: 1/ Personalized outreach Cold pitches make my skin crawl. Instead, I learn about the person and make your message matter. 2/ Genuine engagement before DMs I don’t just slide into DMs. First, I engage with their content and start conversations publicly. 3/ Value-First business relationships Offer help first. All my prospects receive an outline of their content strategy before they pay me even $1. If it resonates, closing a lead becomes a breeze. 4/ Overdelivering wherever I can I go above and beyond. Deliver more than expected and build strong, lasting relationships. Is it scalable? Not at all. Does it feel aligned with who I am as a service provider? Hell yes. Authentic connections > Hesitant selling. Thoughts?

Most companies never use their customer stories right. Why? Because they're collecting testimonials instead of transforming experiences. Look at a typical testimonial on most websites: "Great company, excellent service! Would recommend!" - Jane D. This isn't a story. It's a waste of valuable screen space. Your prospects don't want vague praise. They want to see themselves in your success stories. After analyzing hundreds of B2B websites, I've developed a simple framework that transforms lifeless testimonials into compelling stories: 1/ Start with the STRUGGLE ? What specific problem was your customer facing? Make it visceral. 2/ Show the SEARCH ? What solutions did they try before? Why didn't they work? 3/ Highlight the SHIFT ? What made them choose your solution? What was the moment of truth? 4/ Document the RESULTS ???Not just numbers - what changed in their day-to-day reality? 5/ Reveal the RIPPLE EFFECT ???How did this impact other areas of their business or life? Let me show you what difference it makes:

Your B2B content strategy might be pushing customers away. Here's why: Most marketers still use rigid content funnels, expecting buyers to follow a perfect path: Ad → Landing page → Download → Email → Buy But that's not how humans work. Real B2B buyers jump between channels. They read blogs before watching videos. They check social proof after downloading your whitepaper. They want value on their terms. That's why content flows beat funnels every time. Instead of forcing a linear journey, flows let buyers explore naturally while guiding them toward solutions. I broke down exactly how to build these flows in the carousel below. Swipe through to learn: ? Why traditional funnels fail ? How buyers actually make decisions ? 2 practical steps to create content flows ? Real examples you can copy PS. Want more insights like this? Follow me for weekly B2B content tips that actually work.

My LinkedIn video experiment got featured in one of the biggest marketing magazines in Poland ?? I don't know what to say other than that I'm EXTREMELY grateful. If somebody told me things like that would happen to me after publishing content on LinkedIn regularly, I'd tell them not to joke around with me. But here we are ?? Thank you Marketer+ and Adrian Gamoń for the feature ??

Your B2B content isn't working because you're doing it backwards I've analyzed dozens of B2B content strategies in the last 6 months. Most companies create content first, then hope it works. Here's what actually works - a 30-day plan to fix your B2B content: Week 1: Fix your foundations ? Audit what's working ? Talk to your best customers ? Define clear goals Week 2: Clean house ? Delete weak content ? Sharpen your message ? Build a simple system Week 3: Reset your strategy ? Focus on real customer problems ? Test different formats ? Add proof and credibility Week 4: Distribution is king ? Repurpose strategically ? Track meaningful metrics ? Double down on winners I've packed the full framework into this carousel ?? Save it. Use it. Thank me later. PS. What's your biggest B2B content challenge? Drop it below.

Your B2B content is failing because it's built for robots, not humans. Here's what actually works (from analyzing 100+ B2B content strategies): 1/ Real problems beat search volume Stop chasing high-volume keywords like "best B2B software" Start targeting phrases like "why is my customer acquisition cost increasing" Low volume, high intent > High volume, low intent 2/ Timing matters more than polish A CFO doesn't need your ultimate guide during board prep. They need 3 solid talking points for the next hour. Quick, practical solutions > Perfect, comprehensive pieces 3/ Format follows function Your readers scan LinkedIn between meetings. They read documentation at night. They watch videos to learn things they're scared to ask about. Match content types to real behavior patterns 4/ Job titles lie That CTO is not reading your whitepapers. They're scanning LinkedIn at their kid's soccer practice. That Marketing Director doesn't need "strategy". They need scripts for tomorrow's team meeting. 5/ Mental models matter Instead of "Cloud Migration Strategies" Write "Cloud Migration Without Disrupting Your Already-Stressed Team" Instead of "Quarterly Planning Guide" Write "Turn Your Next Quarter into Your Next Promotion" Bottom line: Stop creating content for imaginary readers. Create it for real humans with real problems who need real solutions. Agree? Share this with someone who needs to hear it.

Perfect B2B content doesn't convert. Here's what does: Stop obsessing over that 17th edit. Your B2B audience doesn't care about flawless formatting or pixel-perfect presentations. They care about ONE thing: Seeing themselves in your story. Think about the last time you were stuck on a work problem. Did you want a glossy PDF with stock photos? Or did you want someone who actually understood your situation? Here's the truth about B2B content: ? Messy but useful > Perfect but irrelevant ? Real-world examples > Theory ? Raw authenticity > Polished corporate speak Your prospects are drowning in "perfect" content that says nothing. Be the voice that makes them stop scrolling and think: "Finally - someone who gets it." Because your content isn't about YOU looking good. It's about the story your audience tells themselves when they read it: "These people understand my problem" "This could actually work for me" "I need to learn more" Want better conversion rates? Focus less on perfection. Focus more on resonance. Drop me a DM if you're ready to create content that connects instead of content that impresses.

Your B2B content is failing because you're solving imaginary problems. Here's what most B2B companies do: Write content based on what they THINK their audience needs. Here's what winners do: Pull up support tickets, sales call recordings, and customer complaints to find real problems. Examples of BAD content topics: ?? "10 Best Practices for IT Infrastructure" ?? "Maximizing Marketing Budget Efficiency" ?? "Cloud Migration Strategies" Examples of GREAT content topics: ?? "How to Keep Systems Running When Your Team is Stretched Thin" ?? "Defending Your Marketing Budget: Data Points That Make CFOs Listen" ?? "Cloud Migration Without Disrupting Your Already-Stressed Team" See the difference? One speaks to imaginary perfect-world scenarios. The other addresses real problems keeping your readers up at night. Simple rule: If it won't help your reader look good in their next meeting, don't publish it. DM me "REAL" if you're tired of fluffy B2B content.

Quick reality check for B2B Content: ? Your readers aren't sitting in offices studying whitepapers ? They're scanning phones between meetings ? They need solutions for tomorrow, not theories for someday ? They want quick wins, not comprehensive guides But how do you exactly create content like this? Below you'll find my favorite content formula - "micro-moment content" and some great examples I found from the B2B space: