Stone Ward

Camp Reality is an eye-opening experience for many interns! If you're ready to test drive a career in advertising, apply for our summer internship program through March 1. https://lnkd.in/gvJ6NPQs

Challenge yourself, gain real-world experience and create lasting connections through Camp Reality! College juniors and seniors, hurry and apply for our paid summer internship program through Saturday, March 1. https://lnkd.in/gvJ6NPQs

At Stone Ward, we help franchises grow, and this year, we were proud to join client Sport Clips Haircuts at the International Franchise Association Annual Convention in Vegas! With thousands of franchise leaders and innovators in one place, the event was a powerhouse of insights, connections, and strategies to drive the industry forward. Dana Dussing Berry, our managing partner for PR, had the chance to catch up with IFA CEO Matt Haller right in the heart of the action. We're excited about the future of franchising!

There's a lot to love about our Camp Reality internship program. From each intern having a dedicated mentor, to their collaborative group project for a real client, to the $3,000 stipend and hybrid work schedule... the list goes on! If you're a college junior or senior, apply now for a summer that will steal your heart. ?? https://lnkd.in/g3PptPN

"Be. Do. Say." Words to live by from our President and Founder, Millie Ward- or as Arkansas Money & Politics calls her, “the state’s longtime matriarch of marketing.” ?? We’re honored to be featured among other local agencies in Arkansas Money & Politics, where Millie shares her insights on the power of marketing, the art of brand storytelling, and why Arkansas favors the bold. Read more here: https://lnkd.in/gMe3GEvb

College students, ready to get your career brewing? ?? If you’re a junior or senior interested in advertising, strategy, PR, writing, video production, design, and more, our Camp Reality internship program is for you! Interns experience eight weeks of mentorship, hands-on client work, and industry insights, plus they receive a $3,000 living stipend. Apply by March 1 to be part of our summer 2025 class.

Listening, asking thoughtful questions, thinking beyond traditional boundaries, and coming together as creative partners allowed us to work with Baptist Health to craft something that truly resonated with women across Arkansas. Looking back on 2024, this project reminds us why collaboration and intentionality matter so much in our work. Take a look at this campaign that continues to inspire: https://lnkd.in/gTW4Apac

Top-performing brands like McDonald’s and Coca-Cola continue to allocate significant resources to traditional channels. Why? Because traditional media remains indispensable for building mass awareness, trust, and long-term brand equity. Brett Parker dives into the staying power of traditional media in a must-read Q&A that breaks down its value in a modern media mix: https://lnkd.in/gtUrfVYv

Marketing evolves fast, but one constant remains: a smart strategy can make or break your campaigns. As marketing pros map out next year’s game plan, the question isn’t if your approach needs to adapt—it's how. Here are some thought-starters for crafting adaptive strategies by Misty Duffy, Stone Ward's Managing Partner of Strategy. Dive into Misty’s expert take here: https://lnkd.in/gFu5Hy_j

Last week, our very own Brett Parker joined a panel hosted by Ad Age —a trusted authority for marketing decision-makers—sharing how independent agencies approach full-funnel media execution. The biggest takeaway? It's all about working together as a unified client-agency brand team. At Stone Ward, we're more than service providers; we embed ourselves in a brand’s process with a long-term vision, ensuring that every step of the media strategy is connected and effective. That’s how we move beyond executing campaigns to delivering results that matter.