When we say, “Great work has to work,” this is what we mean! We’re thrilled our redesign for Laird Superfood won a Designalytics Effectiveness Award. Out of hundreds of packaging designs, this was one of a ten to win based on consumer testing data and actual in-market sales. Congratulations to everyone at Laird Superfood on strong results! Read full case study: https://lnkd.in/gppqGmhH
It’s that time again… we’re thrilled to announce the winners of our fifth annual Designalytics Effectiveness Awards! These awards are driven entirely by data—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing. The 10 winners created impressive redesigns that sparked sales increases of up to 30%. This year’s winners are: CVS Beauty and its agency, CBA Design USA (Grand Prize) Mr. Clean and its agency, Chase Design Group Smirnoff Ice and its agency, Design Bridge and Partners Partake Brewing and its agency, Designsake Studio Pure Protein and its agency, Beardwood&Co. Vermont Creamery and its agency, Pulp+Wire Dove Men+Care and its agency, forceMajeure Creative Agency Organic Valley and its agency, Moxie Sozo Purely Elizabeth and its agency, ptarmak Laird Superfood and its agency, STONE Strategy & Design Each of these savvy brands—and their exceptional creative agencies—showcase just how powerful design can be in driving sales. We’re proud to have such an impressive slate of winners yet again. You can see the full list of the winners and download the free report—which includes the strategies and tactics these brands used to create winning designs—at the link below. We’ll be sharing much more in the coming days. Congratulations to all of our winners! Download the report → loom.ly/lXTfUD0 #designmeetdata #awards #brands #branding #cpg #data #designs #marketingstrategy #redesign #packagedesign #dielineawards CVS Pharmacy Procter & Gamble Diageo 1440 Foods Unilever