BattlBox is an idea that everyone can get behind - being prepared for anything!!!
On Sunday night, the President gave us an opportunity. Instead of saying ballot box, he said BattlBox... twice. Shortly after the gaffe, our social media accounts blew up with people tagging us. My phone blew up with people texting me links. We knew we needed to respond to the influx of eyeballs, but this is a lot easier said than done. I am a big believer that brands should steer clear of politics. It's a quick way to alienate possibly half of your customers. We had an internal meeting yesterday morning to spitball ideas and come up with a response that would be neutral. This is what we came up with. #ecommerce #politics #battlbox P.S. - This sale is still LIVE, so if you want some BattlBox gear, have at it ??