Stein IAS

Mack Trucks had a vision we shared. We knew we had the opportunity to tell a story that honors Mack's indelible legacy and sets the brand up for renewed success going in the years and decades to come. ? Our 'By America's Side' campaign brings Mack back. He's the iconic Mack Truck bulldog standing proudly alongside the past, present and future of America, reminding us all that wherever the nation has gone and goes, Mack remains by America’s side every step of the way. ? Reconnecting an iconic brand to its deep emotional connection with truck drivers and fleet owners was the opportunity. The resounding success of the campaign has been the outcome. ? Thank you to the Mack team and our other agency partners for your collaboration and support, making this campaign possible and powerful. BTW, the campaign has been permanently installed in the MACK TRUCKS HISTORICAL MUSEUM?. Our pride and gratitude run deep. David Galbraith, Jim León, Larry Atil, James Cooke? ? #SteinIAS #B2BMarketing #MarketingCampaign #B2B

Say hello to Tamer Rustum, the Traffic and Operations Manager at Stein IAS! With a natural talent for turning complex workflows into streamlined, efficient processes, Tamer is here to help us work smarter, faster and with even greater impact. Let’s give him a warm welcome to the #SteinIAS family. #EmployeeSpotlight

Brand vs. demand: Which wins in your B2B marketing? The truth is you need both working in lockstep. The new #BDX Playbook shows you how to unify brand and demand marketing for maximum impact. This comprehensive model, developed by WARC, Stein IAS and LinkedIn, introduces the Brand-to Demand Experience (BDX) framework. Get your copy today:https://lnkd.in/exPuZbRf #B2B #B2BMarketing

Join us at the International Advertising Association (IAA) NYC B2B Brand Summit — where cutting-edge strategies and insights redefine the future of B2B marketing.? ? Next Wednesday, industry leaders at the forefront of B2B, including Jann Martin Schwarz, Alice Cherry, Lisa Maxwell, Beth Yates, Marc Keating, Alexis Wolf and ??Kirstin Falk, will offer invaluable insights every B2B marketer needs to know.?? ?? Register today — only a few seats left: https://lnkd.in/e66NiyK6 ? WARC #BrandToDemand #BDX #B2BMarketing

Bring your financial expertise to Stein IAS, a leading global #B2B marketing agency, and take on the role of Finance Administrator! Based in #Macclesfield, you’ll play a key role in supporting our finance team — managing purchase ledgers, reconciling suppliers, processing invoices and handling a variety of tasks that keep our operations running smoothly. Are you ambitious, detail orientated and eager to grow? Find your B2B future at Stein IAS: https://lnkd.in/ec879mYE #FinanceJobs #HiringNow #JobOpening?

On the latest episode of CMO Confidential, hosted by Mike Linton, Stein IAS Chairman Tom Stein shares why now is the time for #B2B brands to step out of the shadows and shine — and what’s holding some back from doing so.?? ? Drawing from years at the forefront of B2B marketing, Tom paints a vivid picture for a new era of B2B in what he calls “The B2B Decade.” Beyond that, Tom for the first time, details how his quest for rock stardom was delayed by managing to fall off the stage at his first big gig. ?? ? Tune in for insights that go beyond the playbook: https://lnkd.in/enasvhh9 ? #B2BMarketing #CMO #TheB2BDecade #MarketingStrategy?

Our Chairman and Chief Brand Officer, Tom Stein, joined Deloitte Digital US CMO?Mark Singer and TIAA’s?CMO & Communications Officer, Micky Onvural, at ANA Business Marketing NYC’s annual #B2BDay. Their "Leading Growth" session addressed the role marketing can and should play in driving growth on the back of customer relationships and unpacked what it takes to drive real transformation in today’s marketing landscape.? ? Micky, Mark and Tom also discussed the opportunity B2B brands have by “upending norms” – taking paths less traveled to break through. Attendees walked away with new perspectives on creating lasting impact.? ? #Growth #B2BMarketing #MarketingAndAdvertising

Following the success of the International Advertising Association (IAA) B2B Brand Summit in London in October, the Summit is back in NYC on November 20. ? Over the course of the afternoon, B2B’s most accomplished leaders including Alice Cherry, Greg Boosin, Jann Martin Schwarz, Marc Keating, Alexis Wolf and ??Kirstin Falk will explore three key focus areas for B2B brands:?? ? ?? Unifying the brand-to-demand experience (BDX) to drive growth? ?? Redefining the B2B buying group to unlock opportunity?? ?? Leveraging storytelling to drive category development and brand distinction.? ? At the heart of the event, Marc and Alexis will showcase GTM model of choice for forward-thinking #B2B marketers — 'Unifying Brand and Demand to Drive Sustainable Growth’.??Jann will introduce research conducted with Bain & Company that expands industry thinking on the role and impact of buying groups – including hidden buyers. ? Doors open at 2:45PM — register your interest now, and we look forward to seeing you there:?https://lnkd.in/e66NiyK6 WARC

Mark your calendars for #B2BDay to join ANA Business Marketing NYC.?In TWO days, the top CMOs and industry leaders will explore the topic of #growth. At the 'Leading Growth' session, Deloitte's Mark Singer, TIAA's Micky Onvural and our chairman Tom Stein will share what it means to drive growth in an era where business interdependencies have never been more essential. Tickets going fast. Register today: https://lnkd.in/eiuHkS67 #B2BMarketing #AdvertisingAndMarketing

Big?congratulations?to our Head of Strategy, Americas, Maria Becker, for being recognized as one of Ragan Communications and PR Daily’s Top Women in Marketing! ? Bold. Innovative. Visionary. Exceptional. We’re proud to celebrate Maria and all of the trailblazing women recognized for leading marketing into a bold new era. ? #WomenInMarketing #RaganAwards #MarketingAndAdvertising