Stein IAS

Mack Trucks had a vision we shared. We knew we had the opportunity to tell a story that honors Mack's indelible legacy and sets the brand up for renewed success going in the years and decades to come. ? Our 'By America's Side' campaign brings Mack back. He's the iconic Mack Truck bulldog standing proudly alongside the past, present and future of America, reminding us all that wherever the nation has gone and goes, Mack remains by America’s side every step of the way. ? Reconnecting an iconic brand to its deep emotional connection with truck drivers and fleet owners was the opportunity. The resounding success of the campaign has been the outcome. ? Thank you to the Mack team and our other agency partners for your collaboration and support, making this campaign possible and powerful. BTW, the campaign has been permanently installed in the MACK TRUCKS HISTORICAL MUSEUM?. Our pride and gratitude run deep. David Galbraith, Jim León, Larry Atil, James Cooke? ? #SteinIAS #B2BMarketing #MarketingCampaign #B2B

Last Wednesday, leaders in #B2B marketing gathered to discuss the future of sustainable growth at Effie Worldwide for the International Advertising Association (IAA) NYC B2B Brand Summit —a collaboration with LinkedIn, WARC and Stein IAS. Key insights from the event include: ? While the level of companies’ maturity in unifying brand and demand marketing varies widely, there's a universally expressed need — and momentum — to increase maturity to drive effectiveness and efficiency. ? A deeper understanding of the composition of buying groups and group decision drivers is foundational to aligned marketing and sales success. ? Bringing greater craft to storytelling offers a powerful opportunity to enhance brands and elevate categories. Thank you Jann Martin Schwarz, Marc Keating, Beth Yates, Lisa Maxwell, Alice Cherry, Jay Sauerbrei and Alexis Wolf for sharing your insights. Keep an eye out — the next IAA B2B Brand Summit is coming soon. #B2BMarketing #MarketingAndAdvertising

What a wonderful way to kick off the holiday season — a joined-up #Worksgiving potluck! Everyone pitched in with their favorite dishes, turning our workplace into a true feast and reminding us how much we have to be thankful for. Happy Worksgiving everyone! ?? #SteinIAS

Today, we’re thrilled to spotlight Alicia Holland, an integral member of our Insights team, as she approaches her two-year anniversary with #SteinIAS! In her role as a Strategic Planner, Alicia has shown her commitment to analyzing brand perceptions and crafting strategies that bridge the gap between our clients and their audiences. We’re lucky to have you, Alicia. Thank you for all that you do! #EmployeeSpotlight

Say hello to Tamer Rustum, the Traffic and Operations Manager at Stein IAS! With a natural talent for turning complex workflows into streamlined, efficient processes, Tamer is here to help us work smarter, faster and with even greater impact. Let’s give him a warm welcome to the #SteinIAS family. #EmployeeSpotlight

Brand vs. demand: Which wins in your B2B marketing? The truth is you need both working in lockstep. The new #BDX Playbook shows you how to unify brand and demand marketing for maximum impact. This comprehensive model, developed by WARC, Stein IAS and LinkedIn, introduces the Brand-to Demand Experience (BDX) framework. Get your copy today:https://lnkd.in/exPuZbRf #B2B #B2BMarketing

Join us at the International Advertising Association (IAA) NYC B2B Brand Summit — where cutting-edge strategies and insights redefine the future of B2B marketing.? ? Next Wednesday, industry leaders at the forefront of B2B, including Jann Martin Schwarz, Alice Cherry, Lisa Maxwell, Beth Yates, Marc Keating, Alexis Wolf and ??Kirstin Falk, will offer invaluable insights every B2B marketer needs to know.?? ?? Register today — only a few seats left: https://lnkd.in/e66NiyK6 ? WARC #BrandToDemand #BDX #B2BMarketing

Bring your financial expertise to Stein IAS, a leading global #B2B marketing agency, and take on the role of Finance Administrator! Based in #Macclesfield, you’ll play a key role in supporting our finance team — managing purchase ledgers, reconciling suppliers, processing invoices and handling a variety of tasks that keep our operations running smoothly. Are you ambitious, detail orientated and eager to grow? Find your B2B future at Stein IAS: https://lnkd.in/ec879mYE #FinanceJobs #HiringNow #JobOpening?

On the latest episode of CMO Confidential, hosted by Mike Linton, Stein IAS Chairman Tom Stein shares why now is the time for #B2B brands to step out of the shadows and shine — and what’s holding some back from doing so.?? ? Drawing from years at the forefront of B2B marketing, Tom paints a vivid picture for a new era of B2B in what he calls “The B2B Decade.” Beyond that, Tom for the first time, details how his quest for rock stardom was delayed by managing to fall off the stage at his first big gig. ?? ? Tune in for insights that go beyond the playbook: https://lnkd.in/enasvhh9 ? #B2BMarketing #CMO #TheB2BDecade #MarketingStrategy?

Our Chairman and Chief Brand Officer, Tom Stein, joined Deloitte Digital US CMO?Mark Singer and TIAA’s?CMO & Communications Officer, Micky Onvural, at ANA Business Marketing NYC’s annual #B2BDay. Their "Leading Growth" session addressed the role marketing can and should play in driving growth on the back of customer relationships and unpacked what it takes to drive real transformation in today’s marketing landscape.? ? Micky, Mark and Tom also discussed the opportunity B2B brands have by “upending norms” – taking paths less traveled to break through. Attendees walked away with new perspectives on creating lasting impact.? ? #Growth #B2BMarketing #MarketingAndAdvertising