Classy

?? Ready to crush your fundraising goals? ?? Hear from Larry Olson and discover how Classy is powering Tunnel to Towers Foundation's success. ?? Don’t miss this insider look into what makes Classy an essential partner to their team! ???

Yesterday was a powerful reminder that community matters more than ever. Some of our GoFundMe team, including Lili Strasser and Leigh Lehman, had the honor of attending the Lumen Awards, presented by The Impact Lounge. It was an inspiring event, celebrating individuals, organizations, and films making a significant impact, many of whom have been key players in the LA wildfire relief efforts. A huge thank you to The Impact Lounge for partnering with us on fundraising. A portion of ticket sales went to the?GoFundMe.org?Wildfire Relief Fund, which continues to provide grants to those recovering from the devastating fires. It was especially meaningful to invite members of our GoFundMe and Classy families to join us, including: ?? Kim Burbank from Pasadena Humane ?? Pete Corona, one of the creators of the Latino Wildfire Aid Fund and the Displaced Latine Families Directory ?? Marco Covarrubias and Erica Liepmann of Inclusive Action for the City, who launched the Open Air Workers Emergency Fund ?? Glen L. Friedman and Wade Trimmer of The Change Reaction, a?GoFundMe.org?grantee and partner Thank you to everyone who continues to drive meaningful change ??

What if your biggest advocate is already looking for you? Arnie Katz has the answer. In his new article for The Chronicle of Philanthropy, GoFundMe’s Chief Product and Technology Officer explores how organizations can utilize GoFundMe’s tools to reach new audiences and activate supporters like never before. With 190+ million people in the GoFundMe community, your next lifetime donor or ambassador is already here. You just need to give them the tools they need to rally for your cause. Read Arnie’s article below to see how nonprofits are stepping into the future!

?? Exciting news! We’re thrilled to welcome some incredible organizations to the Classy community! These nonprofits join thousands of others who use Classy to engage supporters, build strong communities, and amplify their impact. Here’s a closer look at their inspiring missions: ? SEAL Legacy Foundation supports the families of wounded and fallen U.S. Navy SEALs through educational assistance, charitable initiatives, and community-focused programs. ? SOME (So Others Might Eat) breaks the cycle of poverty and homelessness in D.C. by providing material aid, programs, and services to vulnerable individuals. We’re inspired by the transformative work they’re doing and can’t wait to see the campaigns they create with Classy. Have any tips or advice for these amazing organizations? Drop them in the comments below. We’d love to hear from you! ??

It’s inspiring to see celebrities use their influence for good—and?Paris Hilton?is doing just that by partnering with Pasadena Humane?through GoFundMe?to support animals in need. Paris is?doubling donations?to maximize the impact of every contribution, proving how influential voices can drive meaningful change. At?Classy, we’re passionate about helping nonprofits harness the power of digital fundraising. Campaigns like this highlight how platforms like GoFundMe—and the generosity of public figures—can amplify impact and rally communities around a cause. This campaign is a powerful example of how innovation, technology, and influence can come together to make a real difference! Learn more about this campaign below in the comments.

Nonprofit leaders: Imagine having a steady, predictable revenue stream to power your mission year-round. That’s the magic of recurring giving. Classy’s Recurring Giving Playbook helps you and your team make it happen. Packed with proven strategies, real-world examples, and a handy workbook, it’s your FREE guide to building a sustainable program that keeps donors engaged and your mission thriving. Ready to get started? Check out the playbook and see how you can take your fundraising to the next level: https://bit.ly/3EJBTCA

The digital revolution has reshaped our world. Now it’s time for the next phase of your nonprofit. Discover and discuss the future with us at the Community Boost Nonprofit Marketing Summit. As a Power Sponsor, there are lots of opportunities to connect with Classy from GoFundMe throughout the event. Dive into sessions on our “Social State of Giving” findings, find out what your organization can learn from the incredible crisis response we’ve seen on GoFundMe, and learn more about leveraging GoFundMe to reach new audiences and create new pathways for fundraising. ??? March 4-6, 2025 ?? 25,000+ nonprofit professionals ?? 80+ virtual sessions with notable speakers ?? 50+ exclusive discounts to help you save money and raise more Best of all: ?? FREE to attend! Whether you’re looking to future-proof your fundraising, explore cutting-edge marketing strategies, or simply connect with like-minded changemakers, this is your chance to gain the insights and tools you need to thrive in 2025 and beyond. ?? Don’t miss out! Register now. https://lnkd.in/guSSFG-J

At the start of a new relationship, you don’t want to mess anything up! ?? Trust and credibility are key to building lasting relationships with your donors, on #ValentinesDay and every day. You need a tool you can rely on (and that’s foolproof). Thank you, Atlanta Humane Society!

Gen Z has many superpowers, including social sharing. That is a hugely important superpower at GoFundMe. We know from our research that every time an organizer shares their fundraiser, it can help drive an additional $100 toward their goal, on average. As we keep innovating, we are thinking about how people use our platform and ways we can help them be successful. That inspired the Social State of Giving report, which dove deep on how the generations think about giving in the age of social media. I love how passionate Gen Z is about helping each other identify actionable ways to create change. They have helped inspire some of our new tools, like the streaming widget, so they can more easily spread the word in ways that feel natural to them. There’s a lot of great stuff in the report, check it out here: https://lnkd.in/g8MDhCbC

Make every dollar count! ?? We know your nonprofit is working hard to make a difference, and we want to help you get the most out of your efforts. That’s why we put together "Nonprofit Metrics for ROI: What to Track” with our friends at NextAfter. It’s all about knowing which numbers really matter—so you can see the impact of your marketing spend and keep driving your mission forward. ?? Here’s what we cover: ?? How to measure conversion rates and boost donations ?? Keeping track of donor retention and reconversion ?? Unlocking hidden treasure with matching gifts ?? Understanding your donor segments to connect even better Tracking the right metrics will grow your donations, expand your impact, and enhance your confidence in every move you make. ? Ready to dive in? Check out the blog here: https://bit.ly/40QH4bC