Stay in Your Lane

Franchise development: Scale smarter, grow faster Expanding a franchise isn’t just about selling more units—it’s about building the right foundation for sustainable growth. We take franchise brands from static to growing with strategic franchise development that focuses on compliance, operational efficiency, and brand positioning. We help you attract the right franchisees, build scalable systems, and create a franchise network that thrives. Let’s make your brand the one that everyone wants to be a part of. #FranchiseDevelopment #FranchiseGrowth #SIYL

Struggling with cost concerns, limited resources, or lack of strategic vision? You’re not alone. Many growing brands face these roadblocks when scaling. That’s where SIYL’s Fractional C-Suite steps in—providing top-tier expertise without the full-time commitment. Our team integrates seamlessly with yours to deliver franchise development, marketing, and operations solutions tailored for growth. Let’s talk about how our Fractional C-Suite services can unlock new levels of success. #FranchiseGrowth #FractionalLeadership

At Stay In Your Lane, we are proud to be a team led by incredible, talented, powerhouse women. Women who are shaping the future of franchising. Women who bring expertise, creativity, and leadership to everything they do. Women who support each other, uplift one another, and refuse to accept anything less than excellence. And today, on International Women’s Day, we want to celebrate every single one of them. ?? Watch this video to see the amazing women behind SIYL—the faces of the leaders, innovators, and changemakers who make this team what it is. But here’s the thing—we don’t do this alone. We are also incredibly grateful for the amazing men on our team who show up every day as true allies—supporting, advocating, and championing the work we do. Because equality isn’t just a women’s issue. It’s a business issue, a leadership issue, a people issue. So today, we celebrate the incredible women of SIYL and the team that stands beside us. ?? Tag a woman who inspires you. Drop a comment celebrating the women you work with. Let’s use today to amplify, recognize, and uplift. Ingrid Schneider Patti Rother, CFE Jill Baker Chantel Soumis Becca Page Ruebke Rebecca Riordan Rocio Spaciuk Callie Gudmonson Tori Tauch Olivia Myers #InternationalWomensDay #IWD2025 #WomenInBusiness #Franchising #Leadership #StayInYourLane

INFLUENCER ALERT! Our very own Ingrid has been selected as one of SEOSamba’s Top 100 Global Franchise Influencers! We’ve always known how influential and badass Ingrid is, and now she’s finally getting the recognition she deserves. Well done! #SIYL #SEOSamba #GlobalFranchiseInfluencer

HBD Jill! If there’s one person who keeps SIYL & TIYL running like a well-oiled machine, it’s Jill. Jill isn’t just our Director of Digital—she’s the master of making things happen. Whether it’s managing projects, keeping teams on track, or ensuring deadlines are met without chaos, Jill brings organization, strategy, and a whole lot of “figure it out” energy to everything she touches. Happiest of birthdays to the queen of getting sh*t done! Drop Jill a comment and send her some birthday love! #HappyBirthdayJill #GetsItDone #SIYL

Today is Employee Appreciation Day, but let’s be real—we appreciate this crew EVERY. SINGLE. DAY. We’re more than just a fractional team—we’re a brain trust of franchise strategists, marketing masterminds, and ops wizards who take brands to the next level. We’ve grown so much over the past year and none of that could have happened without the brilliant, driven, and downright badass team we have. Thank you for being the brains, hearts, and hustle behind SIYL. ?? Drop a shoutout to someone on our team who’s made an impact! #EmployeeAppreciationDay #DreamTeam #SIYL Ingrid Schneider Patti Rother, CFE Chantel Soumis Jill Baker Rocio Spaciuk Adam Herndon Nick Pope, CFE Callie Gudmonson Olivia Myers Tori Tauch Noel Portocarrero Luis Eduardo Guido Caballero

It’s Friday, friends—and we’re wrapping up the week with some big energy and even bigger ideas in this edition of the Stay In Your Lane newsletter. Grab a coffee, kick back, and let’s dive in!

Confronting Our Bias: The Facts That Can’t Be Ignored We all have biases. It’s part of being human. But understanding them is the first step to overcoming them. Did you know: Studies show we make judgments about someone’s trustworthiness in as little as 1/10 of a second—often based on stereotypes. Implicit bias can affect decisions even when we believe we’re being fair, influencing hiring, policing, and even healthcare outcomes. The halo effect leads us to assume someone good at one thing is good at everything—often favoring those who look or think like us. Bias isn’t always intentional, but its impact is real. The good news? Awareness can rewire how we think and act. ?? What steps are you taking to check your bias? Let’s hold each other accountable. #BlackHistoryMonth #UnconsciousBias #DoTheWork

Fences is more than just a story; it’s a powerful exploration of family, love, and the barriers that shape our lives. Denzel Washington and Viola Davis bring August Wilson’s masterpiece to life, reminding us of the importance of understanding, forgiveness, and resilience. This Black History Month, we honor stories that elevate the human spirit and remind us of the strength found in grace and connection. #BlackHistoryMonth #Fences #ViolaDavis #DenzelWashington #StayInYourLane

We had the privilege of watching, listening, and learning from the incredible Mary Thompson - CFE, Chair of IFA, whose leadership and wisdom left an unforgettable impact. One quote, in particular, gave us chills: "You are never too young or too old to go from success to significance." This profound statement sparked a moment of deep reflection. It reminded us that while success is admirable, true fulfillment comes from making a meaningful impact—using our expertise, leadership, and influence to create lasting significance. We walked away from this experience inspired to lean further into our purpose, ensuring that our roles are not just about career success but about serving, mentoring, and driving positive change. Thank you, Mary, for the reminder that our journeys are about more than titles and achievements—it’s about the legacy we leave behind. #Leadership #PurposeDriven #IFALeads #SuccessToSignificance #FranchiseLeadership