State of Change

What an honour to be nominated for Best Breakthrough Fragrance along side these disruptors! Thank you BeautyMatter Kelly Kovack John Cafarelli & the BM Team

Thanks NewBeauty for including is in your Indie roundup along with some fabulous brands we love! cc: Daniela Ciocan Isabelle Buneo

?? Exciting Announcement! ?? Our founder, Ashlee Posner, a seasoned chemical engineer, recently shared her expertise on the Clean and Green Living Podcast hosted by Regan Nelson Drawing from her journey and experience with Fragrance Houses before creating State of Change and establishing her very own supply chain, Ashlee delved deep into the fragrance industry's intricacies. From revealing the truth behind fragrance houses to dissecting the existing supply chain, Ashlee addresses the lack of transparency and the prevalent health concerns within current processes. Listen in to gain valuable insights into the clean and dirty sides of fragrance and join us in advocating for a more transparent and health-conscious industry. Don't miss out! ?? #CleanBeauty #FragranceIndustry #Transparency #HealthConcerns #PodcastFeature Listen today! https://lnkd.in/gejBxnK8

Arabian fragrances, particularly those from brands like Afnan, Khadlaj, and Lattafa Perfumes, are dominating Amazon's bestseller list, driven by their luxurious scents and their surge in popularity on TikTok. ? Our founder, Ashlee Posner, was featured in Dahvi Shira article in?Beauty Independent?to talk about the Arabian fragrance trend taking over TikTok and the?role packaging plays in the fragrance world. Check out the full article here? https://lnkd.in/gujGJ64s

We're redefining fragrance with a focus on both allure and well-being. We understand the concerns around natural ingredients, like essential oils, which can sometimes trigger sensitivities. That's why we've mastered the art of blending these with safe synthetics, ensuring our fragrances are both captivating and allergen-free. Click the link below to read more about why we created allergen-free fragrances. https://lnkd.in/g4hY4zmY

The Modernization of Cosmetics Regulation Act (MoCRA) is revolutionizing the beauty industry by prioritizing safety and innovation. As a fragrance brand committed to transparency and sustainability, we're embracing MoCRA's changes, offering ingredient clarity and supporting fellow beauty veterans through the transition. Join us toward a safer, more sustainable future in beauty. Read more: https://lnkd.in/gvxqdPnP