Startup to Storefront

What’s the secret to brown butter? According to Brittney Cook of Something Sweet, it’s liquid gold! Brown butter is cooked past the point of ghee, where the milk solids caramelize, creating a rich, nutty, caramel flavor that makes everything pop. But not all brown butter is created equal, and Brittney’s recipe takes it to the next level. Want to learn more about how she brings this magic to her cookies? Tune in to this week’s episode of Startup to Storefront! ?? Don’t forget about the giveaway we announced yesterday! Enter to win by liking yesterday’s Instagram post, tagging a friend in the comments, and following @startuptostorefront and @somethingsweetdough. #StartupToStorefront #SomethingSweet #Cookies #BrownButter #BakingMadeSimple #FoodieFavorites #DessertLovers #Entrepreneurship #BakingMagic #GiveawayAlert Brittney Cook Something Sweet Dough

Customers rave about Something Sweet cookie dough—not just for its incredible taste but for its unmatched convenience. Whether it’s baking a single cookie for a quick treat or serving guests a high-quality dessert without the hassle, this freezer-friendly, preservative-free option is redefining how we enjoy dessert at home. On this week’s episode of Startup to Storefront, we chat with Brittney Cook about how her family is transforming dessert culture with Something Sweet, all while staying true to their mission of quality and simplicity. #StartupToStorefront #SomethingSweet #Cookies #DessertLovers #ConvenienceMeetsQuality #Entrepreneurship #Podcast #FoodBusiness #BakingMadeSimple Brittney Cook Something Sweet Dough

This week on Startup to Storefront, we’re joined by Brittney Cook, the founder of Something Sweet Dough. Brittney’s story is one of family, resilience, and purpose. What began as a labor of love has grown into a brand known for its rich, brown butter cookie dough that brings joy to kitchens everywhere—all while honoring her late father’s legacy. For Brittney, Something Sweet is more than a business; it’s a heartfelt tribute. She and her family have transformed their grief into meaningful action, channeling love and loss into a mission to spread happiness through the universal comfort of cookies. By staying deeply connected to their “why,” Brittney’s team has made thoughtful decisions to grow their brand strategically, ensuring that every step is rooted in quality and customer connection. In this episode, you’ll learn: ? How Brittney built Something Sweet Dough as a tribute to her father’s memory ? How her family turned a personal loss into a powerful mission for joy and connection ? Why understanding their customers has been the secret to scaling at the right pace without compromising quality Get ready to be inspired by Brittney’s story—a testament to the power of family, resilience, and the simple magic of cookies that bring people together. #StartupToStorefront #Entrepreneurship #SmallBusiness #SomethingSweetDough #FamilyBusiness #FoodStartup #Resilience #FounderStory #PodcastEpisode Brittney Cook Something Sweet Dough

This week on Startup to Storefront, we’re joined by Brittney Cook, one of the founders of Something Sweet Dough. Brittney shares how her family turned personal grief into a purpose-driven brand, honoring her father’s legacy through their beloved cookie dough. Learn how they’ve grown intentionally, building strong customer connections while staying true to their mission. #StartupToStorefront #FounderStory #SomethingSweetDough #Entrepreneurship #FamilyBusiness #Resilience #PodcastEpisode Brittney Cook Something Sweet Dough

Surviving cancer in her early twenties transformed Loren Castle’s outlook on food. Driven by a passion for clean, delicious, allergen-free options, she founded Sweet Loren’s to bring healthier, more inclusive choices to everyone. From gluten-free to nut-free, Sweet Loren’s is made for those who need it most. Loren’s commitment to listening to her customers and crafting treats that are both tasty and accessible has made Sweet Loren’s a game-changer in the industry. ??? #StartupToStorefront #SweetLorens #FounderJourney #CleanEating #AllergenFree #GlutenFree #DairyFree #NutFree #HealthySnacks #BetterForYou #FemaleFounder #FoodInnovation #EatClean #HealthyLifestyle #Dessert Loren (Brill) Castle Sweet Loren's

Join us for an inspiring episode of the Startup to Storefront Podcast featuring Loren Castle, founder and CEO of Sweet Loren’s! Loren shares her powerful journey of balancing entrepreneurship with motherhood, giving a behind-the-scenes look at the challenges and triumphs of building a successful business while raising a family. Discover her tips, strategies, and candid insights on navigating the highs and lows of work-life balance. Tune in for motivation, practical advice, and a reminder that it is possible to thrive as both a parent and a business leader. #StartupToStorefront #SweetLorens #EntrepreneurLife #Mompreneur #BusinessJourney #WorkLifeBalance #ParentingAndBusiness #PodcastInterview #Inspiration #ParentingHacks Sweet Loren's Loren (Brill) Castle

Today, we’re thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind Sweet Loren’s. Loren’s journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good. Fast forward to today, Sweet Loren’s is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores nationwide. The brand has expanded to include pre-cut cookie doughs, breakfast biscuits, and an innovative new line of rolled doughs like puff pastry, pizza crust, and pie crust—all plant-based, non-GMO, and free from the top 14 allergens. On this episode, you’ll learn: ?How Loren’s focus on emotional intelligence became a crucial tool for driving business success, helping her make genuine connections with customers, team members, and partners. ? The challenges Loren faced building Sweet Loren’s from scratch, from finding the right recipes and manufacturing partners to scaling a brand in a competitive industry, and how she navigated these early struggles. ? Loren’s inspiring transformation from cancer survivor to creator of healthy, clean treats that bring joy and indulgence to all—without compromise. Join us as Loren shares the latest developments in Sweet Loren’s mission to bring joy to everyone, one delicious, uncompromising bite at a time. #StartupToStorefront #SweetLorens #PlantBased #AllergenFree #NaturalFoods #HealthyLifestyle #EntrepreneurJourney #FoodInnovation #HealthySnacking #PodcastInterview #FemaleFounder #StartupStory #CancerSurvivor #FeelGoodFood Loren (Brill) Castle Sweet Loren's

On this week’s Startup to Storefront episode, Vadim Fedotov, founder of Bioniq, shares his journey with balancing wellness and social connection. After a year without alcohol and experiencing benefits like better recovery and more energy, Vadim realized that the social aspects—occasional nights out and dinners with friends—were just as crucial to his well-being as his physical health. For him, finding a more relaxed approach was key to a balanced, fulfilling lifestyle. Tune in to hear more about Vadim’s perspective on wellness and balance! #StartupToStorefront #VadimFedotov #Bioniq #WellnessJourney #MindfulLiving #HealthBalance #SocialWellness #LifestyleDesign #Wellbeing #ModerationIsKey #HealthyMindset #PurposefulLiving Vadim Fedotov Bioniq

Did you know iron levels are directly linked to energy levels for women? On this week’s Startup to Storefront episode, we dive into why so many women experience low energy despite taking iron supplements. It turns out 82% of women have iron deficiencies, often due to the wrong dosage or format, making it hard for their bodies to absorb. Tune in to hear from Vadim Fedotov, founder of Bioniq, on how getting the right form of iron can make a huge difference! #StartupToStorefront #PodcastEpisode #IronHealth #WomenWellness #EnergyBoost #Bioniq #VadimFedotov #FounderStory #HealthInnovation #WellnessJourney #WomenInHealth Vadim Fedotov Bioniq

??? New Episode Alert! This week on Startup to Storefront, we’re joined by Vadim Fedotov, whose journey from pro basketball to health tech entrepreneurship is all about resilience and innovation. After enduring four torn ACLs and finding limited proactive health guidance, Vadim set out to change the game with Bioniq—a health optimization company focused on personalized wellness. On this episode, you’ll learn: ? Why traditional medicine often falls short in optimizing health. ? How nutrition is the key to achieving better overall well-being. ? Practical strategies to transform your health and elevate your performance. ? The role of cutting-edge technology in personalizing health solutions. ? Insights into building a successful health tech company from the ground up. Founded in 2019, Bioniq combines Swiss pharmaceutical-grade quality with advanced AI for hyper-personalized nutritional solutions and is trusted by athletes like Cristiano Ronaldo. With the backing of institutions such as Lanserhof and King’s College Hospital, Bioniq is setting a new standard in health and wellness. Tune in to hear Vadim’s story of transforming personal challenges into a mission to elevate well-being for all! #StartupToStorefront #HealthTech #Entrepreneurship #Wellness #Nutrition #HealthOptimization #Bioniq #Podcast #Innovation #PersonalGrowth #Resilience #HealthyLiving #TechForGood #NutritionMatters #HealthJourney #Inspiration #WellnessWarrior #CristianoRonaldo #AthleteEndorsement Vadim Fedotov Bioniq