StandOut Authority

Most people with a large social following are not thought leaders. It’s just the truth. Getting attention isn’t the same as making an impact, and many people with large followings bought them or don’t actually have a ton of experience to back what they’re saying. That’s why there’s a difference between an influencer and thought leader. I’m thrilled to announce that I’m a new contributor to Brandingmag, and my first article is out: ‘From Influencer to Thought Leader: Mastering the Art of Content Creation’. Huge thanks to Flavia Barbat, Editor-in-Chief, for giving me the space to unpack why thought leadership matters. Inside, I’m sharing: ?? What is an influencer vs thought leader ?? Why trust beats vanity metrics every time ?? The key to building a legacy, not just buzz Ready to stop chasing attention and start shaping the conversation? Click below to read the full article and tell me: Are you driving change, or just adding to the noise? ?? #ThoughtLeadership #Leadership #PersonalBranding #StandOutAuthority

By the time I turn 80, I’ll have spent 17 years of my life online. And guess what? So will you. Let that sink in for a second. 17 years scrolling, swiping, staring at screens instead of looking your kids in the eyes or chasing dreams that actually mean something. Look, I’ve built a career in the digital world—over a billion dollars in ad spend, 35 trillion online impressions, and I’ve helped brands you’ve definitely heard of. But you know what? It wasn’t until I stepped back that I realized something was missing. I wasn’t connecting. Not with people, not with my purpose, not with myself. I was just…existing. And while we’ve been doing this, AI has been evolving. Fast. Here’s what scares me: What happens when the tech we’ve created becomes more human than we are? Are we teaching AI to live, or is it showing us what we’ve forgotten? But let me tell you this: AI doesn’t have to replace us—it can amplify us. Imagine using AI to: ? Free up time to play with your kids. ? Build deeper relationships with your clients. ? Reclaim the headspace you need to dream, create, and do the work that lights you up. I’m not here to demonize AI. I’m here to challenge us—to disconnect so we can reconnect. We need to stop living like robots and start leaning into what makes us human. I’ve spent decades learning how to humanize the digital world. Now I want to help you do the same. Here’s my question for you: How are YOU using AI to empower your life instead of letting it run the show? Let’s talk about it. Drop your thoughts below. ?? Because if we’re just here to scroll, swipe, and keep going, we’re already losing. #AI #HumanConnection #Leadership #StandOutAuthority #Entrepreneurship #Success #DigitalTransformation #Innovation #LinkedInTips

?? Let’s get real—2024 taught me something I don’t always like to admit, I can’t do it all, and I don’t have to. This year hit hard. As a stepmom to two teenagers, a mom to baby Ava, a co-owner of StandOut Authority, and a wife to my life-and-business partner Joshua B. Lee, I felt the weight of trying to be everything to everyone. ? ? And honestly? It’s impossible.? ? My biggest lesson of 2024? Surrender and trust.? ???Surrender to what I can’t control.? ???Trust my team and community to step up.? ???Let go of the pressure to “do it all” and focus on being present every single day.? ? Because here’s the truth: success isn’t about chasing perfection. It’s about doing what actually matters and showing up fully for the people and things that matter most.? ? As I step into 2025, I’m leaning into calm, clarity, and collaboration, letting go of the noise and choosing trust, purpose, and connection.? ? So, what about you? What’s your biggest lesson from 2024, and how will it guide you into the new year? Let’s share and inspire each other. ??? ? #OneThingToKnow #Leadership #WomenInBusiness #Mindset #Ladyboss #Entrepreneurship #StandOutAuthority?

As I dove into Kantar’s Marketing Trends Report 2025, one message stood out loud and clear: brands that don’t evolve won’t survive. ??? ? Some of big trends that popped for me in this next wave of marketing:? ? ?? Social media needs to level up. With only 31% of people saying social ads catch their attention (down from 43% last year!), standing out requires bold creativity, authentic storytelling, and meeting people where they are—with what they actually care about.? ? ?? Creator-driven communities are the new trust currency. Creators are no longer just content machines—they’re building tight-knit communities that brands can tap into. But alignment is key. Consumers can spot inauthentic partnerships a mile away.? ? ?? Generative AI is powerful, but trust is fragile. 43% of consumers don’t trust AI-generated ads. As marketers, our job is to use AI responsibly, ensuring transparency, data accuracy, and most importantly, human creativity.? ? ?? Inclusion is a growth driver, not a checkbox. Almost 8 in 10 people globally factor diversity and inclusion into their buying decisions. It’s not just the right thing to do—it’s a business best practice.? ? What’s your take on these trends? Where do you see marketing heading in 2025? Let’s discuss. ??? ? #MarketingTrends #ThoughtLeadership #SocialStrategy #AI #StandOutAuthority #CreatorEconomy #Branding??

?? Ignoring AI in 2025 is like being Blockbuster in the Netflix era. Let’s be real—AI isn’t just a buzzword anymore; it’s the foundation of how businesses thrive. But here’s the thing: tools like ChatGPT and Microsoft’s Copilot aren’t here to replace leaders—they’re here to amplify what makes YOU indispensable. In my latest Dopamine Dose, I’m breaking down: ?? Why ethical AI is the ultimate trust-builder.? ?? How leaders are using AI to save hours and build stronger connections.? ?? The one thing AI will never do better than a real, human leader. This isn’t just theory; it’s how I’ve made the most of my time as a CEO, husband, and dad while staying authentic in business. Ready to step up and lead with purpose in the AI era? Dive into the full edition below. ?? #AI #StandOutAuthority #Leadership #BusinessAdvice #CEO ?

?? Unplugging during the holidays as a mamma and business owner? Ha kind of a joke. ? ? Who else has no day care and/or kids off from school?? ? Doesn’t always feel like a ‘relaxing’ vacation by the beach, right?!? ? At this point in my life, growing a business and raising kids, unplugging is about finding time to be with my friends and family and enjoy the holiday vibes. ? ? I like to do lots of gatherings, decorate my home, and watch good ‘ole holiday rom coms. ? ? The holidays ?are chaotic but unplugging isn’t just about stepping away from work—it’s about stepping into the moments that fill your soul. Let me know—how are you unplugging?! ?? #Unplugging #Mindset #Leadership #Entrepreneur #CareerAdvice

?? Bitcoin Breaks $100K! Now What? ?? We’ve officially entered uncharted territory. Bitcoin has surged past $100,000, and this isn’t just another milestone—it’s a movement. A call for transparency. A demand for trust. A shift in how we view currency. In my latest video, I’m breaking down: ?? Why this isn’t just about numbers—it’s about control. ?? The tipping point for crypto regulation and mainstream adoption. ?? The one question you need to ask yourself right now. ?? What’s your take? Is Bitcoin the future of finance or just another bubble waiting to pop? Drop your thoughts in the comments, and let’s dive into this conversation together. ? Change doesn’t wait for anyone. The question is—are you ready to adapt? #Bitcoin #Cryptocurrency #Innovation #FutureOfFinance #LinkedInCommunity #StandOutAuthority

?? Being 'authentic' at work is easy, right? WRONG. Try juggling that with motherhood, leadership, and work BS—while keeping your sanity intact. This month’s WERK Your Brand dives into: ?? Navigating the fine line between being YOU and meeting workplace expectations ?? Why authenticity at work isn’t just good vibes—it’s a career superpower ?? My no-BS tips for integrating personal values with professional goals Ready to step into 2025 with purpose and power? Click below, grab a coffee, and let’s get real about showing up ??authentically. #WERKYourBrand #Leadership #Entrepreneurship #CareerAdvice #StandOutAuthority #BusinessAdvice