No one wants to take snacking too seriously…which is why our new work for CVS Health’s Well Market strikes a balance between fun, spontaneity, LOADS of flavor cues, and the very important commitment to Treating Yourself Well. To bring this delicious idea to life, Standard Black crafted a brand world, launched a campaign, and “tested” a frankly embarrassing amount of chocolate-covered almonds.? A big congrats to the CVS Health Team Heather Corkery Capucine Seadale Renee Bessette Bryan Killiany Jeanne Marie Wengal Robin Kuhn and Jennifer Shamshoian!
Standard Black
广告服务
Los Angeles，CA 3,224 位关注者
Standard Black is a creative agency that transforms brands through relevant content and compelling design.
关于我们
At Standard Black, we pair inventive design with imaginative content to create innovative branding solutions. We’re dreamers and doers who believe that even the boldest ideas should be grounded in coherent strategies that captivate at first glance. We pride ourselves on our dynamic range of clients, who cross all categories but align in their commitment to the highest standards of brand excellence. We have twice been named an AdAge Small Agency of the Year.
- 网站
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https://www.standardblack.com
Standard Black的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Los Angeles，CA
- 类型
- 私人持股
- 创立
- 2009
地点
Standard Black员工
动态
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Golf is growing again. With Gen Z and Womens' engagement on the rise, we are excited to share our new brand campaign for TravisMathew. The brand started out with a simple mission – creating golf wear that fit into guys’ lives instead of just fitting convention. This led to some serious success, and a loyal fanbase. But as the brand evolved they needed a position that matched their ambitions. They challenged us to come up with a new creative platform that could continue to grow with the company, while staying true to their roots. Our answer: Made to Meet the Moment, an idea that speaks equally to the brand, the product, and the aspirations of their customers. You can see the whole project here: https://lnkd.in/gCWbKnZq TaylorMade Golf Company TravisMathew Reggie Bush Standard Black #Golf #TravisMathew #Campaign #Sport #Game #Heisman #HeismanWinner #PGA #LPGA #GenZ #Golflife