Stagwell Marketing Cloud

brat summer is over. long live roas autumn. https://lnkd.in/g8jJ2szW

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Spotted in the Netherlands… This week the SmartAssets team is at the CMO Insight Summit hosted by GDS Group, and will be speaking up about the power of creative effectiveness, scaled #brandgovernance, and integrated workflows for #creative and #media. If you’re at the summit, feel free to say hello or join our roundtable on “Uniting Creative & Media – The Secret to Market-Leading Campaigns” led by SmartAssets’ CEO and Co-Founder, Lindsay Hong. More details on the event and roundtable here: https://lnkd.in/dfJR2z-t See you there! Harvey Dryburgh Kieran Atkinson

Stagwell Marketing Cloud made a splash yesterday at the Blue Fin building in London. ? The “Inside SMC” event explored our cutting-edge, AI-driven SaaS solutions: “Transforming insights to outcomes with Stagwell Marketing Cloud’s proprietary technology.” ? The SMC team was on hand to showcase our solutions across Harris Quest Research, PRophet Comms Tech, and Creative & Media Studio. ? This 360-degree view of Stagwell Marketing Cloud was a chance to see how the suite of products truly works in tandem for everything from brand tracking and media monitoring to influencer marketing and predictive campaign analytics.? ? Missed us in London? We’re always eager to show how Stagwell Marketing Cloud is empowering modern marketers. Reach out to any of the “Inside SMC” team members below to set up a demo, or simply learn more about the underlying technology. ? Many thanks to all our experts and presenters: Elspeth Rollert, Gary Topiol, Lindsay Hong 洪傅琳熙, Sarah Beams, Aaron Kwittken, Limor Cohen, Rachael Barker, Tim Zecchin, and Rafi Mendelsohn.

Our 5 key breakthroughs in FY24: 1. Accelerating digital transformation 2. Unprecedented political cycle 3. Record-breaking new business 4. Investing in tools for marketers 5. Aggressive acquisition strategy Check out our Q4 and Full Year 2024 earnings video below and read about our results here: https://hubs.li/Q038G7Lh0 This is Stagwell’s Q4/FY 2024 Earnings Video. For full financial results, reconciliations and definitions of Non-GAAP Financial Measures please refer to our Earnings Release dated Feb. 27, 2025. Visit https://hubs.li/Q038FQCg0.

Beyoncé just dropped a second Levi's commercial, and Adweek has the details (link in comments). Here's a data-driven look back at the so-called "Beyoncé effect," and the serious bump Queen Bey's track "Levii's Jeans" gave to the denim giant's brand metrics. #martech #brandtracking #BeyoncéEffect https://lnkd.in/eCd-hMrE

What is AI doing to our brains? A new study from Microsoft sheds some light on the topic, and suggests ways that workers (and AI product designers) can avoid potential downsides. https://lnkd.in/gTfJmX5N

Want to join the martech revolution, but not sure where to start? ? Join Stagwell Marketing Cloud in London, and learn how our cutting-edge tech solutions are empowering the world’s most ambitious brands. ? RSVP for an afternoon of hands-on learning, insights, and networking: https://lnkd.in/gB682HHU

Three-peat, hat trick, trifecta, triad, triple crown. Whatever the appropriate term is, we earned it. Three years, three consecutive wins! Thank you PRovoke Media media for the incredible honor.

Marketers are faced with too many obstacles when launching campaigns: The late nights, last-minute amendments, and all too common roadblocks that could be avoided.? ? In this webinar with Marketing Beat, SmartAssets' Lindsay Hong, and?Morag Cuddeford-Jones, zero in on the causes of disconnect between media and creative teams, while sharing actionable insights on how to streamline the creation of market-leading campaigns. ? Registration here:?https://lnkd.in/eZKqddhE