Staehle Media

How much does a good brand film cost? The real answer is…it depends. But here’s the bigger question:?What’s the cost of not having one? A great brand film is an asset. It: ? Brings in customers on autopilot. ? Increases conversion rates. ? Pays for itself over time. Think of it like hiring a top-tier salesperson. Except this one works 24/7. So if you don’t have one? Well…You could be leaving a lot of money on the table. If you’re serious about making video part of your marketing strategy, send us a quick DM.

If your customers don’t understand what you do, they won’t buy. That’s where a brand film can make all the difference. Instead of a jargon-filled explanation, video turns complexity into clarity: ??? Visuals explain faster than words. ?? People remember stories, not specs. ? A 60-second video can say more than a 10-page PDF. Want proof? Think about Apple’s ads. They don’t just list tech specs—they tell stories. Communicating your product to customers doesn’t have to be complicated. It just needs the right story told on video. Learn more at StaehleMedia.com.

“How do I know if my brand video is actually working?” Here’s how to measure the ROI 1. Website Engagement?– Are people staying longer on your site? 2. Conversion Rates?– Are more visitors becoming leads or customers? 3. Lead Quality?– Are you attracting better-fit prospects? 4. Social Shares & Engagement?– Are people connecting with your story? 5. Long-Term Brand Trust?– Are prospects choosing you over competitors? A well-made brand film isn’t a one-time campaign. It’s a long-term asset that keeps working for you. And If your video isn’t moving the needle, it’s time to reassess the strategy.

You hear a loud BANGING on your office door. ?? So you get up to answer it… On the other side stands a crowd of frustrated-looking customers. Ah! They must be here for a new product reveal. In your head, you start going through the list of new features these customers are going to love. “Where’s the stories?!” someone in the crowd says frantically. It catches you off guard. What? Stories? Isn’t this about the new product? “Uh,” you nervously manage to spit out, “introducing the new--” “I’m not ready to buy anything yet!” someone from the crowd interjects. “Where are the stories?” Again with the stories? This isn’t Netflix, pal! Except…maybe it should be. Because your customer base is hungry for stories--from YOUR brand. They’ll warm up to your product over time. But they’re looking to your brand to be a storyteller, to invite them into something compelling and inspiring that will build a connection with them. Don’t slam that office door in their face. Time to start telling your brand story on video. Your customers are waiting.

84% of consumers say they've been convinced to buy a product or service after watching a brand video. Whoa. ?? That’s how powerful and persuasive a good brand film is. - It tells your story in a compelling way - It cuts through the noise online - It speaks right to your ideal buyers - And it turns viewers into customers Your brand story is your greatest marketing tool. It’s your “secret weapon”. Time to tell yours.

Is traditional video advertising a thing of the past? Maybe, especially since consumers seem to prefer this type of video ???? A recent study of 1,000+ marketeers discovered that?90% of consumers?actually enjoyed watching brand films. To be honest, that statistic doesn’t surprise me. Everyone loves a good story, even your ideal customers. Video content that’s telling an engaging story is always going to be a home run. So strategically telling your brand story in a documentary-style brand film? That’s a recipe for success. Want to talk about brand films for your business? Send us a DM.

Whether you like it nor, your brand is building a community. See, stories bring people together. Just like the old “fireside storytelling”. ???? If you’re creating video content (heck, any form of content), you’re telling a story to your ideal customers. As a result, you’ll either drawing the right people in or repelling them. It depends on how well you’re telling the story. If you’re strategic about your brand story, you’ll eventually grow a community of loyal customers. If not? Well, you’ll have a nice audience of crickets. ?? Stories spawn communities that provide a place for customers to build deeper connections with brands. It’s happening whether you notice it or not. 2025 is your year to be an intentional storyteller. Your customers are waiting.

Your brand story is a super flexible form of IP. ?? You can deploy it across multiple video formats and channels. Just 1 brand film can be repurposed in multiple ways: ?? Social media clips ?? Trailer video ?? Video ads ?? Longer interview segments ?? Even testimonial videos, if you do it right Your brand story is like your company’s IP. Go put it to use! P.S. - drop a summary of your brand story in the comments. I'd love to hear it!

These days, creating content just to check a box won't get you far. You need a clear strategy that's mapped to business goals. The same is true for video marketing. Random videos put up on social probably won't move the needle for you. But a well thought out strategy involving different kinds of video? If done right, it absolutely could move the needle. Check out this edition of our newsletter to learn how to get started (link in comments). What's your current strategy look like?

Stories are how businesses communicate with customers. These stories are told through multiple mediums. ?? Short-form videos ?? Long-form videos ??? Podcasts ?? Written content And plenty more Over time, these stories compound in a customer's mind. They build a collective narrative. And this narrative shapes their experience of your business. We call that experience... ...BRAND! Stories are the key to positively impacting your customers, building your brand, and ultimately growing your business. Want your customers to have a positive experience that keeps them coming back for more? Make sure you're telling engaging and valuable stories.