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?? Big News for Stacker today! We're announcing a new website, along with an update on our positioning. We're now the first distribution platform built for earned reach, delivering high-quality brand editorial content to thousands of world-class publishers. This incredible teamwork has been months in the making, and we’re excited to see it come to life today. Our CEO Noah Greenberg gives more details in our latest blog post: https://lnkd.in/gjiV2Sjj #newwebsite #companyupdate #earnedmedia #earnedreach #brandpublishing

?When you distribute your content via the Stacker network, you don't just get access to a scalable platform with thousands of news outlets to distribute your stories to. ??You also get guidance from a team of expert journalists who can help you optimize your stories to maximize pickups, engagement, and ultimately the number of people who get to read and be inspired by your stories. Want to see how we do it? More in our latest blog article by Frank Sennett, with help from Tamara Sykes, Angelica Catalano Sanchez and Kristen Wegrzyn: https://hubs.la/Q02ZlmRn0 #ContentStrategy #Storytelling #AudienceEngagement #EarnedMedia #EarnedReach

Most content marketers' success today is being hindered by one thing: ?? performance marketing. Too many brands merge content marketing into performance marketing and expect instant ROI. But impactful content takes time to build credibility and trust, paving the way for future sales. Just ask Zillow or HubSpot—leaders who embraced the long game and thrived. So, how do we measure success? Think beyond short-term wins. Great content is about nurturing future customers, not just today’s conversions. Explore more insights on aligning your content for lasting impact in our latest blog post, written by Stacker CEO Noah Greenberg. What’s your experience balancing performance and content marketing? Let’s discuss! ?? https://lnkd.in/gBKVhwjh

When pitching to journalists, time is precious. Tamara Sykes (Head of Content Strategy at Stacker and Founder of Baydian Girl and Next Level Presence) reminds us to get straight to the point. Be brief but provide enough information for them to quickly decide if your story aligns with their beat. Key tips: ?? Address journalists by the right name—always! ?? Read their recent stories to tailor your pitch. ?? Provide objective data to support your angle. And remember, it's all about starting a conversation. ?? #PRTips #PitchPerfect #MediaRelations #Storytelling

?? In conjunction with election week, we wanted to take a minute to highlight some of the features we created to make it easier for our publishing partners to find the election (or non-election) related stories that will fit their audience. 1- StoryHub Filters - Stacker stories are tagged based on their intended audience including Black communities, LGBTQ+ communities, parents, etc. Publishers can filter by their targeted audience to find relevant stories. 2- Our Headline Generator helps brainstorm additional headlines that publishers can use when publishing a Stacker story. When every news outlet out there is talking about the elections, it's a good tool to help their version of the story stand out to their audience. 3- Curated Newswire. We know some readers are paying close attention to the election and others are trying to avoid it, so we’ve made sure to curate the newswire with a balanced mixture of both this month. If you're a publisher interested in republishing Stacker stories to your site, feel free to contact Matthew Anderson or fill a demo form at this link: https://lnkd.in/dnpWPhcJ

The Stacker Newswire is now available on Spotlight Media Labs, Inc., a news aggregation app targeted to college students. All year we’ve been making a conscious effort to expand the reach of the newswire into more niche and specialized audiences. We’re reaching Black communities through The Knight x LMA BloomLab, LGBTQ+ audiences via So.Gay, and parenting magazines through our work with David Arkin Consulting. We're thrilled to now expand our reach to younger audiences through our partnership with Spotlight Media. Download the app today and get the Stacker news directly on your phone!

?? Exciting news! Our very own cofounder and VP of Accounts Melanie Vernoia will be heading to Syracuse University on Nov. 14 to receive the CUSE50 Alumni Entrepreneur Award, which recognizes Stacker as one of the 50 fastest-growing businesses owned or led by SU alumni! Thank you for this great recognition! #CUSE50

As part of Stacker's ongoing election coverage, Dom DiFurio and I took a deep dive into the growing Latino population in Pennsylvania and the intense battle for their votes.

"The hole that we identified over the past seven years that we are filling is on one hand, realizing news outlets are looking for more content that they can run on their site, and increasingly, organizations that you would not think of as publishers are investing a lot of money into content.” A huge thank you to Christiana Sciaudone for the fantastic coverage of Stacker in A Media Operator —we're excited about what’s ahead! Read the whole article and interview of our CEO Noah Greenberg at the link below (requires a subscription)?? https://lnkd.in/guSrxvv7 #presscoverage #inthenews #earnedmedia #earnedreach #brandjournalism

?? Few places are as delightful as San Diego in October. Want to come? Well, here's an excuse to do so! The Stacker team will be at Content Marketing World, October 21-23, and we invite you to join us there! You can get a $100 discount on your pass by using our code STACKER100 And if you want a 1:1 with Noah Greenberg, Melanie Vernoia or Danika Murphy, send us a DM and we can set up something. See you there? #CMWorld