The March edition of the Piper Strategies Scoop ?? is now available! This month's edition offers forecasts and strategic advice to help companies navigate ?? the evolving landscape of federal contracting under the current administration, covers the latest industry articles, and shares essential resources ?? to help you track policy shifts, regulatory changes, and broader government initiatives ??? from the best of the Piper Strategies blog, and more! ??? Don't miss our monthly newsletter of marketing highlights covering the latest trends in #governmentmarketing, #thoughtleadership, #govcon, and more. Subscribe today! #marketingagency #uxengagement #customerengagement
Piper Strategies
营销服务
Fairfax，Virginia 1,350 位关注者
CMO Insights | Outsourced Marketing | GovCon Messaging | Brand Strategy
关于我们
Stacey Piper Consulting, LLC was established to help small and emerging mid-market businesses and non-profits challenged with advancing their marketing strategy and brand position to grow revenue while remaining lean. After spending more than 15 years in a >$1B global professional services firm as a Vice President in the Corporate Growth department, founder Stacey Piper brings?a deep understanding of both commercial and government clients. She has a proven track record of BD and marketing strategies and tactics to best position companies to capture specific opportunities with international, federal, state, and local governments. She also has the know-how to build and scale demand generation from the inside-out. Stacey has an approach that focuses on understanding the client needs and customer persona to conceive of the optimal blend of traditional and digital channels to reach the target agency with the right message, on the right channel(s), at the right time. As a client, you get the skills you need, at the time you need them, without carrying the overhead costs associated with this level of experience. Her team is made up of experienced freelancers, so you get access to the specific talents and experience you need, at a fraction of the price.
- 网站
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https://piperstrategies.com
Piper Strategies的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Fairfax，Virginia
- 类型
- 私人持股
- 创立
- 2017
- 领域
- government marketing、federal marketing、public sector marketing、B2G marketing、capture management、content marketing、marketing strategy、performance marketing、marketing operations、digital marketing、social media、email marketing、non-profit/ associations、membership、development、M&A branding和IPO Communications
地点
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主要
获取路线
10660 Page Avenue, #414
US，Virginia ，Fairfax，22038
Piper Strategies员工
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Stacey Piper
Government Marketing Visionary | Fractional CMO | Co-Author, "Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success"
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Line Storgaard-Conley
Director of Integrated Marketing Strategy at Piper Strategies
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Stephanie Ostrow
Marketing Strategist | Passionate collaborator | Leading teams and delivering impactful marketing strategies to help companies grow
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Carolyn Wixson McBride
Author & Publisher
动态
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In a compelling new blog, friend and former colleague, Jeffrey Neal, former Federal CHCO and #federalworkforce expert, acknowledges inefficiencies and waste in government operations and explains why reform is overdue. ?? He advocates for a dedicated Department of Management Services (DMS) to streamline operations, reduce duplication, and improve service delivery across agencies. Instead of rash, harmful across-the-board cuts, a deliberate, strategic approach to consolidation would boost efficiency while simultaneously?protecting essential programs.???? Creating a Cabinet-level agency focused on modernization isn’t just practical—it’s necessary for long-term efficacy and sustainability. Read more about how a DMS could reshape government operations for the better????>>?https://lnkd.in/ecHSFh-m? ?? #GovCon #GovReform #GovernmentEfficiency #PublicService
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?? Refresh Your #GovCon Messaging & Marketing Strategy Now! ??? The Scale2Market podcast is live! ??? Our own Stacey Piper shares how government contractors can make strategic marketing adjustments now to stay ahead. She recently joined Shirley D. Collier, Founder of Scale2Market and host of the Growth Masters Federal with proposal expert Leslie Bermudez, MBA, PMP, Founder of SBS to discuss?strategies on how to?differentiate your business, navigate the shifting federal landscape, and position for long-term success under the new Administration. ???Don’t miss these actionable insights!?Listen now: ???>>?https://lnkd.in/eDuwMHiX? ????#GovernmentContracting #B2G #PublicSector #FederalMarketing?
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Full-funnel performance marketing is the key to delivering a seamless, connect customer journey at every stage.????MarketingProfs shares five strategies to optimize your funnel—from awareness to conversion. By leveraging data, aligning the right channels to each stage, and continuously measuring performance, brands can craft messaging that truly resonates.??? Every touchpoint matters! Refining your approach ensures a smooth journey and stronger engagement. Stay ahead of the competition by implementing these insights.??? Discover how to optimize your funnel >>?https://lnkd.in/e-AimP4y ?????#PerformanceMarketing #CustomerJourney #MarketingStrategy?
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AI-powered search is revolutionizing how users find information, making it essential for brands to adapt their content strategies.????With conversational search, users now ask detailed questions and expect personalized, context-rich answers. Brands must focus on consumer intent data to stay relevant and visible. This shift impacts every touchpoint in the consumer journey, from discovery to purchase.?? Staying attuned to user needs and preferences is essential for effective content strategies in the age of AI-driven search. Embrace these new strategies to ensure your brand remains part of the conversation.??????Learn more >>?https://lnkd.in/edqfK7Ji ???#AI #MarketingContent #MarketingStrategy #DigitalMarketing
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Government agencies must embrace branding and marketing to stay relevant in today’s changing climate.?????This Fortune.com commentary highlights how strategic marketing programs can boost public awareness of their impact.? The recent turmoil surrounding changes in government highlights the urgent need for federal agencies to explicitly communicate their value effectively.??????Despite their critical contributions to public health and scientific advancements, these agencies lack the storytelling prowess to garner public support.? It's time to change the narrative and showcase their vital contributions on society.????Learn more >>?https://lnkd.in/euBfapwZ ???#govcon #marketingmatters #marketingstrategy #b2g
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Navigating the change in administration?????Keeping your marketing and communications strategy aligned with shifting priorities is critical for staying visible and connected.??? To help your organization stay on track, we've created a practical infographic with key strategies for effective stakeholder engagement, message alignment, and proactive outreach.??? Whether you're adjusting to policy and personnel changes or strengthening relationships, these insights can help you lean into the pivot to maintain (or even build) momentum and drive meaningful connection, engagement, and growth. Check out the infographic for actionable tips—and explore our latest blog for a deeper dive.????>> https://lnkd.in/eMiRqtK5 ???#MarketingStrategy #GovCon #MarketingTrends #ContentCreation?
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In today's digital landscape, integrating SEO into your integrated marketing strategy is essential for success. With AI-driven search results, changing algorithms, and increasing zero-click searches--achieving high organic rankings on Google has become more challenging. ?? To navigate this, align your SEO optimization?efforts with a full-funnel marketing approach. By doing so, you not only enhance visibility but also foster meaningful engagement, leading to higher conversion rates. ?? Remember, SEO is not a standalone tactic but a vital component of an integrated marketing plan. Stay adaptable and keep your strategies cohesive to thrive in this evolving environment. Read more >> https://lnkd.in/gnuNRyHK ?? #DigitalMarketing #SEOIntegration #MarketingStrategy?
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Customer-centricity is driving digital transformation in 2025. ?? Prioritizing digital accessibility, personalization, and video content will set brands apart. Businesses must also optimize email deliverability and embrace social commerce to meet evolving?expectations. ?? As customer needs change and technology advances, businesses should anticipate customer expectations and the latest tools to stay relevant. Staying ahead of these trends empowers brands to enhance customer experiences and drive growth ??. Learn more >> https://lnkd.in/e__HfMsU ?? #MarketingTrends #SERP #DigitalMarketing #MarketingStrategy?
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LinkedIn's organic reach is dropping ??—making it more important than ever to rethink your content strategy. ?? Share high-quality content like carousels, infographics, and videos to drive engagement. ?? Join conversations, reply to comments, and show up consistently to build authentic connections.? ?? Engaging with your audience and staying active helps boost your brand’s visibility in a shifting digital landscape. Brands can navigate the evolving LinkedIn environment and sustain meaningful connections. Stay ahead by embracing these strategies! >> https://lnkd.in/ec47pnWi ?? #digitalmarketing #socialmediamarekting #linkedinmarketing #contentstrategies?
Entrepreneur, Author, Speaker & Investor. Follow for posts on business & personal growth. Host Of The Wake Up Podcast
Organic reach is down 65% on LinkedIn. But that doesn't mean you can't grow. The LinkedIn algorithm has shifted drastically recently, and genuinely... I think it's changed more in the last 60 days than in the last six months. Here's the state of LinkedIn now 1. The average post gets 65% less impressions. 2. However, engagement per post is up by 12%.? 3. There are 16% more LI ads than in 2024. 4. Posting 1-2x per day is optimal. 5. Carousels & PDFs are performing 1.9x better the median post. 6. AI comments are not as effective.? 7. Video reach has dropped 200%. The Science of Commenting 1. AI-generated comments get 5x less author response and 7x less audience engagement. 2. Longer comments = bigger impact: 10+ words boost reach 2x, 15+ words boost 2.5x. 3. Commenting on 10-20 posts increases profile views by 50% and post reach by 10%. 4. Posts live longer. Go back to your posts and stimulate discussions. (P.S. LinkedIn are trialling impressions scores on comments!) The Art Of Post Formatting These are the top three winners: ?? Carousels: Highly engaging front cover, good hook, and 10+ slides. ?? Infographics: Complex sheets drive dwell time and reshares. ?? Videos: Think TikTok, with 3-second hook, focused on education or inspiration. These can also work: - Polls: Learn about your ICP by asking questions that cover common pain points.? - Text & Photo: Use these for personal stories to share your experiences visually. - Text Only: Create super pre-validated text posts, humorous stories or 1 liners. Engagement Ratios Very High Engagement: Repost High: Good Comment, Dwell Time, Save Medium: Emoji Low: Like? ?? How To Increase Post-Performance 1. Pick the right format (carousels & cheat sheets).? 2. Write posts between 800-100 words. 3. Shorter sentences increase readability by 30%. 4. Strong ideas + data visualisation boost performance by 36%. 5. Two-sentence hooks perform 20% better.? 6. Read the cheat sheet for the further points. I am hosting: "How To Sell On LinkedIn" For Free On Thursday 6th March at 5.30pm GMT Sign up here: https://lnkd.in/eMYw-JvF For Cohort 4 Of The Creator Accelerator - - - - If you want a high-res PDF of this sheet: 1. Follow Chris Donnelly. 2. Like the post. 3. Repost to your network. 4. Subscribe to: https://lnkd.in/eXSNaDiu *This report was prepared from analysing ~10,000 accounts and ~100,000 pieces of content over a comparable period (It will be released quarterly). Source of data collection: 1. Anonymised LeverBrands.com post repository. 2. Anonymised SayWhat.ai post repository 3. Anonymised https://lnkd.in/eQiWTE9Z repository. We pulled ~100,000 posts from saywhat.ai, anonymised the data and compared a 60 day period of the success of post formats. In the June version of this report, we will include a page 2 of Source Data and Methodology. The data itself is objective, the analysis and insights provided are subjective.
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