Content marketing is evolving, and staying ahead means embracing strategies that drive real engagement.??? Visionary inspiration, balancing AI and human content, and leveraging short-form video are essential for cutting through the noise and making an impact.???? Whether you’re refining your current strategy or starting fresh, these insights will help you create content that resonates and converts. Don’t get left behind—discover the trends shaping the future of content marketing!??? ? Read more:?https://lnkd.in/dmFa4cd4 ? ???#MarketingContent #contentmarketing #MarketingStrategy #DigitalMarketing?
Piper Strategies
营销服务
Fairfax,Virginia 1,347 位关注者
CMO Insights | Outsourced Marketing | GovCon Messaging | Brand Strategy
关于我们
Stacey Piper Consulting, LLC was established to help small and emerging mid-market businesses and non-profits challenged with advancing their marketing strategy and brand position to grow revenue while remaining lean. After spending more than 15 years in a >$1B global professional services firm as a Vice President in the Corporate Growth department, founder Stacey Piper brings?a deep understanding of both commercial and government clients. She has a proven track record of BD and marketing strategies and tactics to best position companies to capture specific opportunities with international, federal, state, and local governments. She also has the know-how to build and scale demand generation from the inside-out. Stacey has an approach that focuses on understanding the client needs and customer persona to conceive of the optimal blend of traditional and digital channels to reach the target agency with the right message, on the right channel(s), at the right time. As a client, you get the skills you need, at the time you need them, without carrying the overhead costs associated with this level of experience. Her team is made up of experienced freelancers, so you get access to the specific talents and experience you need, at a fraction of the price.
- 网站
-
https://piperstrategies.com
Piper Strategies的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Fairfax,Virginia
- 类型
- 私人持股
- 创立
- 2017
- 领域
- government marketing、federal marketing、public sector marketing、B2G marketing、capture management、content marketing、marketing strategy、performance marketing、marketing operations、digital marketing、social media、email marketing、non-profit/ associations、membership、development、M&A branding和IPO Communications
地点
-
主要
10660 Page Avenue, #414
US,Virginia ,Fairfax,22038
Piper Strategies员工
-
Stacey Piper
Government Marketing Visionary | Fractional CMO | Co-Author, "Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success"
-
Line Storgaard-Conley
Director of Integrated Marketing Strategy at Piper Strategies
-
Stephanie Ostrow
Marketing Strategist | Passionate collaborator | Leading teams and delivering impactful marketing strategies to help companies grow
-
Carolyn Wixson McBride
Author & Publisher
动态
-
?? There's still time to register! Join Stacey Piper, Shirley D. Collier and Leslie Bermudez, MBA, PMP for an insightful discussion on strategic positioning in the evolving federal market. ?? On March 4th, learn how to refine your value proposition, differentiators, capabilities, solutions, past performance, and win themes to stay competitive and resonate with the next wave of federal decision-makers.????? Ensure your business is positioned not just to adapt—but to thrive—under the new Administration.??? ???Register now:?https://lnkd.in/evYrxpiY? ???????#GovCon #GovernmentContracting #B2G #PublicSector #FederalMarketing
-
-
????Feeling buried under an avalanche of tasks?????? Even as spring nears, winter isn’t over yet.????For many marketers balancing content creation while beginning new campaigns and projects for 2025, this means shoveling through a hefty pile of work.? ???While it may seem like one more thing to do, neglecting to stockpile new content now will lead to more gaps and delays later. Defrosting a platform isn’t as easy as maintaining it. The good news is that there are several shortcuts and time-saving methods you can implement in your strategy to streamline your content creation. Our new blog covers six tips on how you can upgrade your marketing arsenal to fearlessly face the cold.???? Instead of being buried under the snow, read our blog for tools and tricks on creating content with ease:?https://lnkd.in/eq9knexB???? #contentstrategy #marketingstrategy #marketingtrends #contentcreation?
-
-
Human-driven storytelling remains a powerful differentiator to engage and move your target audience in B2B/B2G.????This PRNEWS article explores how communicators can adapt to the evolving landscape of tools and how you can use #GenAI as an assistive tool to improve your custom-written content.??? ?? Stay on top of evolving #GenAI capabilities and prompts by utilizing technology to your team's advantage, ensuring your content remains relevant and valuable in the changing digital space.???? Embrace innovation while preserving the human touch to emphasize your brand's authentic perspective. Learn more >>??https://lnkd.in/gKAUrqda ???#digitalmarketing #marketingcontent #contentcreation #contentmarketing?
-
-
???Big ideas deserve bold visuals—and that’s where Melissa Fennell shines.???An Emmy-winning motion designer with 14+ years of experience, she transforms concepts into eye-catching motion graphics that capture attention and elevate brands.????From social media to web and video, Melissa delivers high-impact content to our customers that fully aligns with their brand, enhances their voice and thought leadership positioning, and engages their audiences. With a Master’s in Motion Graphics Design and a background in film and media, she translates complex solutions and products into visually dynamic videos and still graphics on every project.???? Ready to uplevel your visual content???????Learn more about Melissa and our work >>?https://lnkd.in/gR8qdqnY ???????#motiongraphics #visualstorytelling #brandelevation #videomarketing #graphicdesign
-
-
To stay ahead in 2025, B2B brands must adapt to the latest social media trends. ??? As digital landscapes evolve, businesses will need to focus on the continued importance of quality content, with LinkedIn remaining the top platform for engagement with buyers and decision makers. Short-form videos and the growing influence of #AI are also taking center stage.????The shift toward increased personalization and stronger influencer partnerships is becoming more prominent as businesses refine their online presence. These trends are essential for building trust and cultivating lasting relationships with audiences.???? Stay informed and elevate your social media strategy by exploring the full article here?>>?https://lnkd.in/exVsXdYN? ???#b2b #digitalmarketing #marketingstrategy #socialmedia
-
-
Dramatic change is already underway for government contractors as the new administration makes policy shifts and reprioritizes budgets. While uncertainty remains, staying connected with your contracting officer is essential.??? ? COTRs provide key guidance, but they, too, are navigating the same challenges as industry partners. Understanding their position can help you better anticipate and adapt to evolving federal priorities and acquisition changes.??? This article explores how?GovCon?professionals can stay informed and seek stable footing amid transition turbulence, what steps to take if you receive a valid work-stop order, and how to (re)position for success. Be proactive and prepare for what’s next!??????>>?https://lnkd.in/epGsuG45? ???#GovCon #GovContracting #PublicSector #FederalMarketing #B2G
-
-
?? If you feel stuck shoveling the slush of your workload, it may be time to upgrade your toolkit. But upgrading doesn’t mean you need to invest in the latest and greatest technology. ??? Our latest blog highlights small and affordable, but impactful, methods you can use to make creating content easier, including:? ? Featuring Faces? ??? Time-saving Templates? ?? Recycling Content? ...and more!? You don’t have to battle the blizzard alone. Implement these changes to blow the snow away and clear your plate: https://lnkd.in/eq9knexB ???? #contentstrategy #marketingstrategy #marketingtrends #contentcreation
-
-
The February edition of the Piper Strategies Scoop ?? is now available! This month's edition provides ICYMI insight on how GovCon professionals can find clarity amid transition turbulence ??, covers the latest industry articles, shares smart messaging and marketing strategies for a new administration ?? plus how to streamline your content creation toolkit ?? from the best of the Piper Strategies blog, and more! ??? Don't miss our monthly newsletter of marketing highlights covering the latest trends in #governmentmarketing, #thoughtleadership, #govcon, and more. Subscribe today! #marketingagency #uxengagement #customerengagement
-
Generative AI is transforming search, and marketers must adapt to stay ahead. ?? To remain competitive, marketing leaders must adapt their content and SEO strategies to align with AI-powered searches. ?? This Forbes post outlines 16 key actions marketers should take to navigate the evolving search landscape effectively. By understanding AI’s impact on search behavior and leveraging advanced tools, brands can enhance visibility and engagement.? Now is the time to future-proof your strategy to ensure your brand remains competitive in the age of AI-powered search. ?? Read the full article?>> https://lnkd.in/eVZQWGV5? ?? #MarketingStrategy #GenAI #DigitalMarketing #SEO?
-