Fractional Product Marketing Leader | Accelerating growth for B2C and B2SMB companies through expert go-to-market strategies | Founder @ St Clair GTM Consulting | Previously Hims, Afterpay (Block), Trulia (Zillow), Yelp
Exciting news! I'm thrilled to announce the recent launch of my consulting business, St Clair GTM Consulting. I soft-launched over the summer and am excited to make it LinkedIn official today! I partner with Founders, CMOs/VPs of Marketing, and Heads of Product Marketing on: 1?? Product Marketing Foundations: Establishing the critical building blocks that enable growth. This includes positioning and messaging, customer segmentation & personas, product websites, sales enablement, and more. 2?? New Product Launches: Strategic planning to ensure your next launch achieves its goals. After we align on launch goals, I’ll develop a GTM strategy and tactical execution plan, in partnership with your team, that delivers on your goals and timeline. 3?? Product Marketing Org Development: Need help thinking through how to best structure your product marketing team? Or, who to even hire first? I can help with org design, internal work flow processes, job profiles, hiring and everything else you need to set your new product marketing team up for success. What sets me apart? ? Experience: Decades of scaling hyper-growth businesses at leading B2C and B2SMB brands like hims & hers, Afterpay, Trulia and Yelp after starting my career in management consulting at Deloitte Consulting. I have years of learnings to share!? ? Speed: I come up to speed quickly and deliver most projects in weeks, not quarters. Clear milestones and prior management consulting experience enable me to prove value quickly. ? Actionable Results: My approach is hands-on, detailed, and action-oriented. ?Tactical plans are critical elements of every strategy so you get more than thousand-foot level advice. How do I work with clients? I support clients as a fractional product marketing leader (monthly retainer) or provide project-based support to fit your needs. Either way, my approach is to work collaboratively with your team. Know someone who could benefit from product marketing and GTM expertise? Send me a DM!?I’m always happy to have an intro chat to see if I can help solve your current challenges! Huge thanks to the many people who have helped me along this journey, including Ainsley TeGrotenhuis Natala Menezes Brianne Shally Caren Williams Holly Knoll Diana Lyman Michelle Rock Dustin St Clair and many more!