Srujan Digital

I'm thrilled to share how GA4 helped FlexGear* (a fictional name to protect identity), a thriving health and wellness brand on Shopify, achieve a dramatic increase in repeat customers! In today's data-driven marketing world, GA4 provides the tools to unlock deeper customer insights. FlexGear, facing a plateau in repeat purchases, turned to my team to use GA4 to better understand its customer journey. The Challenge: FlexGear struggled to understand what motivated repeat purchases and the reason for the decline. Their previous analytics platform provided limited customer behavior tracking. The Solution: We implemented a comprehensive GA4 setup for FlexGear, focusing on enhanced eCommerce tracking and user engagement events. This allowed us to track product views, add-to-carts, and purchases along with user behavior like time spent on specific product pages. GA4 Action 1: We analyzed user behavior on product pages. We discovered a significant drop-off rate during checkout on a popular supplements product page. GA4 Outcome: By digging deeper into user behavior, we identified a problem during check out and a particular coupon code as the culprit. We regenerated a new code for clarity, leading to a 20% decrease in product page abandonment. GA4 Action 2: We leveraged GA4's audience building capabilities to create a segment of past purchasers. We then targeted this segment with email campaigns featuring personalized product recommendations based on past purchases and including the new code. GA4 Outcome: This targeted email campaign resulted in a 35% increase in repeat purchases from existing customers. The Impact: By leveraging GA4's advanced features, FlexGear gained valuable customer insights and implemented data-driven strategies that boosted repeat purchases and overall customer satisfaction. Ready to unlock the power of GA4 for your Shopify store? Connect with me on LinkedIn: https://lnkd.in/dZFFfm_r and let's discuss how I can help you achieve similar results! P.S. Share your GA4 success stories in the comments below! Let's keep the conversation flowing. #ga4 #dataanalytics #ecommerce #ecommercetips

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Happy Holi from Srujan Digital! May this vibrant festival of colors bring you joy, prosperity, and a spirit of new beginnings. We hope you celebrate with the people you love and cherish the colors that make life beautiful. At Srujan Digital, we embrace the spirit of Holi by injecting creativity and vibrancy into everything we do. We help our clients create colorful and impactful digital experiences that resonate with their audience. Here's to a successful year filled with growth and happy connections! #Holi #FestivalOfColors #DigitalMarketing #SrujanDigital

In the world of online selling, the platform you choose to sell your products can significantly impact your business. The dilemma between opting for Shopify or Amazon to sell your products is a common one, with both platforms offering unique advantages and disadvantages. This comprehensive video will explore Shopify and Amazon's key features, benefits, and drawbacks, helping you decide which is more suitable for your online store.

Did you know that email marketing has an average ROI of 4400%? That's not a typo! It's one of the most powerful tools in your digital marketing arsenal. Here's how you can easily benefit with email marketing : ?? Targeted Reach: Connect with the right audience at the right time. ?? Cost-Effective: Get high returns without breaking the bank. ?? Personalization: Craft tailored messages that resonate with your subscribers. ?? Measurable Results: Easily track opens, clicks, and conversions. ?? Customer Engagement: Build lasting relationships with your audience. 4 Steps to Skyrocket Your Email Engagement : ?? Step 1: Build a quality email list of interested subscribers. ?? Step 2: Create compelling and relevant email content. ?? Step 3: Plan your email marketing calendar for consistency. ?? Step 4: Monitor performance and refine your strategy. Let us help you harness the full potential of email marketing. Contact us today to unlock a FREE email marketing consultation! Don't miss out on this game-changing opportunity.

Growing a business is like performing intricate surgery. Your business is the patient,? and every strategic move you? make is a precise incision. The outcome depends on your skill,? precision, and ability to adapt to unforeseen complications. It requires multiple experts to? make operation as well as a business successful. It's the collaboration of multiple minds that makes it?worth the effort. Similarly, to take your e-commerce business to new heights we? at Srujan Digital live and breather conversions, ROI & high profits? for our clients. We handle your digital marketing so you can focus on your true strengths. Building world class products, assembling your dream team. Book your FREE 'PMP Ecommerce Marketing Blueprint Session? (Usually $397)?with our digital marketing strategists to see how? we can help you reach your north star. (It's not a sales call, you can? keep your wallets next door). Click the book button to book? a call with our strategists.