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We love meeting clients in person and getting an on-the-ground tour of their business! Susan Justice, our senior client success strategist, visited Atlanta Rod and Manufacturing Co., Inc. (a Birmingham Fastener, Inc. company) this week to see how they make custom-manufactured fasteners. Special thanks to John White, Chase Watson, Chris McCaffrey, and Dallas Hemeyer for hosting and showing us around the factory!

This year’s INBOUND conference was full of star power (Serena Williams and Ryan Reynolds), major product releases and, if possible, even more AI than last year’s AI lovefest. It was a lot to take in, but here are some of the big headlines and a hot take or two. https://hubs.ly/Q02RcCnG0

We're back at #INBOUND24! The marketing team is excited to dive into all the amazing sessions HubSpot has to offer this week. Follow along with us on our INBOUND24 journey on Twitter/X (@Square2), and keep an eye out for some daily recaps on LinkedIn.

We recently explored how to tell if you’re doing hit-or-miss marketing. Now we're doubling back to discuss some common causes of hit-or-miss marketing, because like G.I. Joe famously said, “Knowing is half the battle.” https://hubs.ly/Q02PjnhQ0

People often ask, “What do we want to do for content marketing?” Instead, tweak the question as, “What do we want our content marketing to do for us?” This small change in thinking reframes what you’re working on from output focused to how the content contributes to your business goals. https://hubs.ly/Q02MJdwG0

Sustainable marketing isn’t a strategy to employ, like ABM or social media marketing. Nor is it a tactic to A/B test. It’s not a matter of want, it’s a matter of identity. If sustainability matters to you, make it a part of your company, not just your story. Not every business has the ability to fully embrace sustainability. It can be an incredible investment of time, money and resources. Fortunately, you don’t have to go all in. It can be incremental, and every little bit helps. https://hubs.ly/Q02LTbNk0

Some groups are historically aligned against one another – like marketing and sales. They speak different languages, have different metrics, require different skills and have differing views on Patagonia vests. While sales may never understand why marketing dresses like extras in a Pearl Jam video, sales training can improve alignment – and your marketing approach. That’s right, sales training can help improve your marketing strategy. https://hubs.ly/Q02L50fJ0

If you’re doing hit-or-miss marketing, you’re acting no differently than the person who tries to get healthy but instead of sticking to a routine jumps from one thing to the next every week expecting to see consistent results. Take a quick 12-question test to see if you’re guilty of hit-or-miss marketing. (And be honest!) https://hubs.ly/Q02KcjlD0

How do you make sure your site – and brand – aren’t just a forgettable internet experience? The answer lies in learning how to evaluate a website from a marketing perspective. If you’re curious to know how your website stacks up, check out our latest blog. https://hubs.ly/Q02HXxxz0

Your website, and especially your homepage and pillar pages, need to do more than check off the traditional SEO boxes. Whatever you’ve learned about keyword content shortcuts, forget it. Learn how to make sure your pillar pages convert visitors into customers. https://hubs.ly/Q02H4PZR0