Spyre Marketing

How well do you know your target audience???? For B2B brands, a strong marketing strategy starts with well-researched audience personas. Our latest blog walks you through the process step by step—and we’re giving you a free downloadable persona template to help you get started! Download it here?? https://lnkd.in/dWzgcpZZ

Woot woot!??? Spyre CEO Emily Garner Sumner wrote a guest blog for our partners at Strategos Group on the power of Targeted Messaging in B2E marketing. Emily has spent years making sure her clients’ messaging lands with the right audience—now she’s sharing some of her best tips. Read them?? https://lnkd.in/etiqrwun ?

Any reason to show off some pet photos, and we're all in! ?? #NationalLoveYourPetDay

Thank you to all you love bugs??? who entered our Valentine Giveaway!?? It was so uplifting to celebrate this day of love by shining a light on the causes that matter most to you. Congratulations to our three winners and their nonprofits:?Tracy Coats?nominated?SweetAbility Bakery LLC,?Bill Carbone?nominated?Teachrock.org / Rock and Soul Forever Foundation and?Maria Fumagalli?nominated?Urban Peak! We are happy to donate $100 to each of these organizations that are making a real difference in the world. They matter. You matter. It all matters, especially right now. If you’re feeling inspired, we encourage you to make a donation to a nonprofit that matters to you. ?? Thanks for playing along with us and for sharing the love! Let’s keep it going! https://lnkd.in/eZY7GKjt

We say it all the time—arts matter. Creativity helps us learn about ourselves, explore our passions, and connect with the world in meaningful ways. That’s why we love the mission of OCAC Foundation! This incredible nonprofit empowers youth, promotes wellness, and nurtures creativity by offering fun and affordable programs that help young people grow and thrive. ?? Learn more about their impact at?ocac-foundation.org. A big thank you to everyone who entered our Give from the Heart Valentine’s giveaway and helped spread love and positivity by shining a light on amazing nonprofits like this one! Stay tuned—we’ll be announcing the three $100 winners tomorrow! ??

Our Valentine giveaway may be over, but the inspiring nonprofit stories keep coming!??? Today, we’re shining a spotlight on Dragon Master Initiative, an organization dedicated to supporting families facing childhood cancer and advancing cancer research. The story behind the founding of this nonprofit is sure to touch your heart, just as it touched ours.??? Visit?dragonmaster.org?to learn more about their incredible work. If their mission moves you, consider making a donation to help them continue their life-changing efforts. We’ll keep sharing your amazing submissions and will announce the three nonprofits receiving our $100 donations on Wednesday! Stay tuned!???

?? Nothing says ‘I love you’ like supporting music education! Today, we’re shining a big stage spotlight on the nonprofit Teachrock.org / Rock and Soul Forever Foundation. Their mission is to improve students' lives by bringing the sound, stories, and science of music to classrooms—providing meaningful lesson plans at no cost to teachers, students, and families. We say rock on to that!??? ?? Check them out at?teachrock.org and keep your nonprofit nominations coming for our Valentine’s Give from the Heart Giveaway through the end of today! Our Spyre friends have really "rocked" our world with all the incredible organizations you’ve shared.?? Winners will be announced on the 19th! https://lnkd.in/eZY7GKjt

This "sweet" giveaway submission definitely stole our hearts. ?? SweetAbility Bakery LLC's mission is for people with disabilities to have fun, create, and be empowered in an inclusive work environment. They make all kinds of delicious treats, everything from cookies to cakes, pies, and more. And they're selling King Cakes, for all of you who celebrate Mardi Gras! ?? Check out all their delicious baked goods and learn more about their organization on their website www.sweetability.com and keep your entries coming into our Valentine Give from the Heart Giveaway! You can enter your nonprofit nominations through this Friday. https://lnkd.in/eE_YsQiB

Today we shine a spotlight on the big hearts that make up the nonprofit Isaiah 117 House. They provide physical and emotional support in a safe and loving home for children awaiting placement in foster care. Visit their website isaiah117house.com and read the story of how this organization was formed, and we think they will steal your heart too. ?? This kind of work really matters. Please continue to submit your favorite nonprofits so that they have a chance to receive a $100 donation. Your nominations are filling our hearts with love this Valentine's day. Keep 'em coming through this Friday! https://lnkd.in/eE_YsQiB

Thank you to everyone who has entered our Give from the Heart Giveaway. Today we shine a spotlight on Democracy Forward, a national legal organization that advances democracy and social progress through litigation, policy and public education, and regulatory engagement. Visit their website democracyforward.org to learn more about their mission and consider showing them some love ?? in the form of a donation. Enter ?? to tell us which nonprofit has stolen YOUR heart for a chance to win a $100 donation to them. ?? Help us shine a spotlight on all the nonprofits doing work that makes a difference??You can enter through 2/14. #NonprofitLove https://lnkd.in/eE_YsQiB