SpruceID

?? Meet Parke Hunter, SpruceID’s product marketing manager! From starting out as the GEICO Gecko??? to joining the marketing team at SpruceID, Parke’s career has been an exciting journey. After discovering a passion for product marketing, Parke spent years leading innovative projects at companies like Alteryx and Atlassian. At SpruceID, Parke helps manage content, social media, and customer case studies, driving impact through creativity and curiosity. She thrives on making a real impact on our mission to let users control their identity and data. Check out Parke’s story and learn about her memorable moments at SpruceID (including doing an Irish jig in Dublin)! ?? ?? Tree fact: If Parke were a tree, she'd be a palm tree—calm, resilient, and adaptable, thriving in the sun but strong enough to weather any storm. https://lnkd.in/gRvXkgDF

?? Meet Parke Hunter, SpruceID’s product marketing manager! From starting out as the GEICO Gecko??? to joining the marketing team at SpruceID, Parke’s career has been an exciting journey. After discovering a passion for product marketing, Parke spent years leading innovative projects at companies like Alteryx and Atlassian. At SpruceID, Parke helps manage content, social media, and customer case studies, driving impact through creativity and curiosity. She thrives on making a real impact on our mission to let users control their identity and data. Check out Parke’s story and learn about her memorable moments at SpruceID (including doing an Irish jig in Dublin)! ?? ?? Tree fact: If Parke were a tree, she'd be a palm tree—calm, resilient, and adaptable, thriving in the sun but strong enough to weather any storm. https://lnkd.in/gRvXkgDF

Securing government benefits while protecting against identity fraud is a critical challenge, especially post-pandemic. With $135 billion in fraudulent claims from unemployment insurance alone, agencies need more robust identity-proofing tools. Digital IDs, such as mobile driver's licenses (mDLs), could be a game changer. mDLs offer a standardized, secure way to verify identities, helping agencies ensure that benefits reach the right people. Combined with biometrics and AI, these solutions reduce fraud while enhancing accessibility and privacy. As AI-driven fraud grows more sophisticated, state and local governments must adopt layered, adaptable strategies to safeguard the social safety net — read more about the holistic approach to fighting benefits fraud: https://lnkd.in/eMRc5j5F

Yesterday, we had the privilege of attending the State of Technology Texas Industry Forum alongside government officials and technology vendors to discuss the future of AI, innovation, and cybersecurity in Texas. Thank you to Government Technology for hosting the event in Austin, we enjoyed listening in on conversations that are shaping the future of technology in Texas!

The U.S. Postal Service could play a pivotal role in digital security with the proposed POST ID Act, which aims to utilize physical Post Office locations for real-world identity verification. This initiative would not only help secure online identities but also provide a new revenue stream for USPS, supporting its financial stability. By combining in-person verification with digital credentials, this approach could combat fraud and disinformation effectively to allow USPS to lead the way in digital trust. Read our recent blog post to hear our thoughts on the topic: https://lnkd.in/gSqEA4qr

?? Meet Bryce Einck, our incredible Technical Success Manager!??? From his early days at the Apple Genius Bar to his role at SpruceID, Bryce has consistently expanded his skill set with a passion for technology, tackling everything from PHP coding to AI customer support solutions. ?? At SpruceID, Bryce is the bridge between our team and the California DMV, ensuring smooth operations, managing priorities, and troubleshooting technical issues. His dedication to delivering tangible, community-benefiting results for SpruceID customers is inspiring. ??♂? When he's not at work, Bryce is out surfing, bouldering, or enjoying quality time with family and friends. ?? Tree fact: if Bryce could be any tree, he'd be a Redwood—strong, resilient, and always growing a supportive community. Get to know Bryce: https://lnkd.in/gJKvVgZf

We're very proud to share that, as of today, Californians can now add their mobile driver's license (mDL) directly into their Google Wallet! https://lnkd.in/g_c47zgv

What are some rumors you’ve heard about the mobile driver’s license? In our most recent blog post, we debunk common misconceptions about digital credentials including: ?? The difference between your mobile driver’s license and a digital image of your physical ID ??“Phone home”, data trails, and privacy ?? The truth when it comes to “Supercookies”, AKA how organizations retain and use records of your verification Make sure you’re up to date on the facts and learn more:?https://lnkd.in/e98-H5jv

We're excited to share that SpruceID is participating in the National Institute of Standards and Technology (NIST) National Cybersecurity Center of Excellence (NCCoE) Accelerate Adoption of Digital Identities on Mobile Devices Consortium. This initiative will help define and facilitate a reference architecture for digital credentials that protect privacy, are implemented securely, enable equity, and are widely adoptable and easy to use. Learn about the current initiative, benefits of the mobile driver's license, and how SpruceID will collaborate with the NCCoE: https://lnkd.in/gbf7Hfpc

The NCCoE’s Mobile Driver’s License (mDL) project team just released the list of CRADA collaborators for its first project use case! Collaborators will work with the NCCoE to accelerate the adoption of digital identity standards and best practices by producing reference architectures, representative workflows, and implementation guides to address real-world #cybersecurity, #privacy, and usability challenges faced by adoption of mDL in the financial sector. Here they are: ? AAMVA (American Association of Motor Vehicle Administrators) Block California Department of Motor Vehicles DHS Science and Technology Directorate IDEMIA iLabs Technologies b.v. JPMorganChase Maryland Department of Transportation MATTR Microsoft New York State Department of Motor Vehicles OpenID Foundation SpruceID U.S. Bank Wells Fargo To learn more: https://lnkd.in/e8W6KzSi