Sprouts.ai

A big thank you to everyone who joined us for our LinkedIn Live on ‘GTM Frameworks to Power Growth in 2025’ with Joe McNeill CRO at Influ2, in conversation with Karan Chaudhry, Founder & CEO at Sprouts.ai. Few takeaways from the session: 1?? Optimizing ICP for Long-Term Success Joe emphasized the importance of targeting accounts on lifetime value (LTV) and renewal potential. Success comes from identifying customers with the highest likelihood to grow and stick with you long-term. 2?? Land and Expand, Not Oversell Instead of maximizing deal sizes upfront, Joe highlighted the benefits of starting with a manageable, outcome-driven program. A successful initial implementation makes it easier to expand within the account over time. 3?? Multi-Threading to Close Complex Deals Navigating the growing complexity of B2B buying requires engaging multiple stakeholders within the buying group. Joe recommends mapping out key personas early and tailoring your messaging to each one’s specific pain points and goals. ?4?? Success-Driven Expansion Joe underscored that the best way to drive expansion and retention is to focus on customer success. Helping customers achieve tangible outcomes naturally leads to growth and renewal. A huge thank you to Joe for his valuable insights on building scalable sales frameworks and accelerating revenue growth! His expertise in go-to-market strategy, demand generation, and pipeline acceleration provided actionable takeaways for sales teams looking to optimize their motion and drive sustainable growth. Missed the conversation? Catch the replay (link in comments). Follow Sprouts.ai for more expert-led discussions on scaling B2B SaaS and improving GTM performance. #SproutsAI #B2BSales #SalesStrategy #PipelineAcceleration #SalesFrameworks #GoToMarket #CustomerSuccess

Join us for a LinkedIn Live session, “Cold Outreach Isn't Dead: Modern ABM Strategies That Actually Convert,” featuring Stefan Repin, Head of Growth at Wiremo and Marketing at Platforce, as he shares modern ABM (Account-Based Marketing) strategies that are reshaping cold outreach and delivering impressive conversion rates. Stefan brings a wealth of experience in fractional marketing, with a focus on building cost-effective demand generation engines. His expertise spans across podcasts, founder-led brands, PPC, ABM, webinars, SEO, physical events, and cold mailing — choosing the most effective strategy based on each company’s unique strengths and market position. With a track record of delivering a 500x ROI in just three months for a Belgian tech company and driving 100+ inbound SQLs annually at Platforce, Stefan has a proven ability to scale sales through innovative and targeted approaches. Here's what you’ll learn in this 30-minute session: ?? Discover why cold outreach is still effective — when done right ?? Explore modern ABM tactics that drive real results ?? Learn how to combine cold outreach with inbound strategies for maximum impact ?? Build a predictable pipeline through targeted ABM ?? Hear real-world success stories from Stefan’s portfolio ?? Align your sales and marketing teams for better conversions Click 'Attend' now to save your spot and mark your calendars! #SproutAI #B2BSaaS #ABM #ColdOutreach #GrowthHacking #MarketingStrategy

Join us for an insightful LinkedIn Live session, “GTM frameworks to power growth in 2025,” with Joe McNeill, Chief Revenue Officer at Influ2. Joe will break down next-gen GTM strategies—what’s working, what’s outdated, and how to future-proof your sales and marketing approach. Joe is a B2B sales leader with a track record of driving scalable, predictable growth for tech companies. He has led commercial teams of 50-100+ people, accelerating profitability and expansion. Before joining Influ2, he helped scale Siteimprove from $8M to $100M and led customer acquisition at ProtoLabs, where revenue grew from $70M to $250M. Here's what you’ll learn in this 30-minute session: ?? How to leverage AI for sales automation, hyper-personalization, and predictive analytics to accelerate pipeline growth ?? Key frameworks for aligning marketing, sales, and customer success to create a seamless, high-performing revenue engine ?? How to refine your ICP, personalize outreach at scale, and maximize enterprise deal velocity ?? The role of real-time insights, intent signals, and buyer behavior analytics in refining GTM motions ??? Proven tactics to shorten sales cycles, increase win rates, and expand ARR without burning through resources Click 'Attend' now to save your spot and mark your calendars! #SproutsAI #AIPoweredGTM #B2BSaaS #SalesStrategy #GrowthPlaybook?#B2BGrowth #GTM??

The results are in! As of 2024, women hold 52% of Chief Marketing Officer (CMO) roles This is a huge win for women in marketing leadership. More women are stepping into executive roles and driving innovation. On this International Women's Day, let's celebrate the incredible progress and continue championing more representation, leadership, and impact. Happy Women's Day to all the trailblazers, dreamers, and leaders paving the way! Tag a woman leader who inspires you ?? #SproutsAI #WomensDay #WomenInLeadership #Marketing #CMO

A big thank you to everyone who joined us for our LinkedIn Live on ‘B2B Sales Frameworks: Conversations That Close Deals’ with Richard Harris?, Founder of The Harris Consulting Group, in conversation with Avinash Nagla, Co-Founder & COO at Sprouts.ai. 4?? Key takeaways from the session: 1?? Sales Success = Right Questions + Right Timing Sales reps often struggle not because they don’t know what to ask, but because they don’t know how and when to ask it. Mastering the "Respect Contract" – confirming time, goals, agenda, and outcomes at the start of a call – sets the stage for a productive sales conversation. 2?? Earning the Right to Ask Questions Richard emphasized that sales isn’t about handling objections—it’s about marinating in objections with intent. Instead of reacting defensively, ask questions that dig deeper into the buyer’s real concerns, making it easier to align solutions to their needs. 3?? The Buyer’s Experience Matters More Than the Buyer’s Journey There is no “buyer’s journey,” only a buyer’s experience. Sales reps who focus on creating a seamless, engaging, and trust-building experience (instead of forcing their own sales process) are the ones who win more deals. 4?? AI in Sales: Use it to Enhance, Not Replace AI can help sales teams prepare for calls, summarize meetings, and identify key buying signals, but it shouldn’t replace human connection. The best sales reps will use AI as a tool to enhance creativity, personalization, and strategic selling. A huge thank you to Richard, his expertise in sales training, deal execution, and forecasting accuracy provided invaluable takeaways for sales professionals looking to refine their approach and close more deals in 2025! Missed the session? Catch the replay (link in comments). Follow Sprouts.ai for more expert-led discussions on AI-powered GTM, Sales Frameworks, and Scaling B2B SaaS startups. #SproutsAI #B2BSales #PipelineGrowth #AIinSales #SalesLeadership

Want to level up your B2B marketing and sales game? We've got you covered! Here are 10 must-read books that will transform how you think about growth, strategy, and customer engagement. ?? Swipe through to discover the best books! #SproutsAI #WorldBookDay #B2BMarketing #SalesLeadership #GrowthMindset

Over the years, we've seen a shift in leadership roles, but how far have we really come? Drop your best guess in the poll! We'll reveal the correct answer on Women's Day—stay tuned!? #SproutsAI #WomenInMarketing #Leadership #DiversityInTech

Join us for an engaging LinkedIn Live session, ‘ B2B Sales Frameworks: Conversations That Close Deals,’ featuring Richard Harris?, Founder of The Harris Consulting Group. Richard will share expert insights on structuring sales conversations, uncovering pain points, handling objections, and closing deals with a repeatable process. Richard is a multi-award-winning sales leader known for his "Earn The Right" N.E.A.T. Selling? methodology. A 4-time Salesforce Sales Leader and 5-time AAiSP Top Sales Leader, he has trained teams at Fortune 500 companies like GE, Visa, and Salesforce, as well as high-growth startups, helping SDRs, BDRs, AEs, and Customer Success teams master strategic sales conversations. Here's what you’ll learn in this 30-minute session: ??Learn a repeatable framework to guide prospects from interest to decision without friction. ??Discover how to build urgency, and position your solution effectively. ??Master proven techniques to handle pushback and turn “maybe” into “yes.” ??Understand how to create meaningful, value-driven conversations that lead to long-term customer relationships. ??Get practical, real-world tactics to move deals forward without being pushy. Click 'Attend' now to save your spot and mark your calendars! #SproutsAI #AIPoweredGTM #B2BSaaS #B2BSales #SalesFrameworks #ClosingDeals #SalesPlaybook

A big thank you to everyone who joined us for our LinkedIn Live on ‘Decoding Customer-Led Growth Models for B2B SaaS’ with Brandon Redlinger, Co-Founder of The Forge, in conversation with Avinash Nagla, Co-Founder & COO at Sprouts.ai. Key takeaways from the session: 1?? Customer-Led Growth is the Future of GTM Understanding your customer’s journey, behavior, and pain points is crucial. The best GTM motions start with how customers want to buy, rather than how businesses want to sell. 2?? Talk to ALL Customers—Not Just the Happy Ones Brandon highlighted how one of the most underrated growth strategies is talking to customers who didn’t buy. Understanding why prospects churn or choose competitors can provide priceless insights for refining their positioning, messaging, and sales process. 3?? Reduce Churn Through Value, Not Discounts Instead of offering discounts to retain customers, focus on value-driven conversations. Use customer health scores, product usage data, and proactive engagement to prevent churn. 4?? The Rise of Customer Advocacy as a Growth Engine Customers are your best salespeople. Building referral programs, leveraging testimonials, and making peer validation easier (via tools like Noble) can accelerate pipeline, shorten sales cycles, and build trust. 5?? AI in Customer Strategy—Use it Wisely AI can enhance customer insights, automate repetitive tasks, and optimize engagement, but it can’t replace human relationships. AI-driven predictive analytics can help understand retention signals, but customers still crave authentic interactions. A huge thank you to Brandon for his practical insights into how B2B companies can leverage customer-led growth to drive scalable and sustainable revenue, emphasizing the power of customer advocacy, data-driven decision-making, and optimizing customer relationships. Missed the conversation? Catch the replay (link in comments). Follow Sprouts.ai for more expert-led discussions on AI-powered GTM, RevOps strategies, and scaling SaaS startups. #SproutsAI #CustomerLedGrowth #B2BSaaS #GTM #RevOps #CustomerAdvocacy?

Join us for an enlightening LinkedIn Live session, “Decoding customer-led growth GTM models for B2B SaaS,” with?Brandon Redlinger, Co-Founder of The Forge, a community for ambitious marketing leaders. Brandon will share actionable insights on leveraging customers as a growth channel, turning advocacy, referrals, and retention into powerful drivers for scalable success. With 15 years of experience in B2B marketing, Brandon specializes in demand generation, product marketing, and ABM. Passionate about the intersection of technology and psychology, he explores how these forces drive business growth, scale teams, and increase revenue. He thrives on uncovering new GTM strategies, learning from the challenges of scaling SaaS companies, and helping marketing leaders stay ahead in an evolving landscape. Here's what you’ll learn in this 30-minute session: ??Turn customers into your biggest growth channel through advocacy, referrals, and retention ??Align sales, marketing, and customer success for a seamless customer-led GTM motion ??Uncover key customer signals that reveal hidden growth opportunities ??Implement proven frameworks to drive sustainable, customer-driven revenue ??Learn from the challenges companies face when shifting to a customer-led model ??Learn from Brandon’s success stories and real experiences to fuel your GTM strategy. Click 'Attend' now to save your spot and mark your calendars! #SproutsAI #AIPoweredGTM #B2BSaaS #GTMStrategy #CustomerSuccess #B2BSales