Sprout Social, Inc.

The best social teams aren’t just posting—they’re driving business impact. A newly commissioned Total Economic Impact? study of Sprout Social by Forrester Consulting shows just how much social teams stand to gain: –?80% less time spent on reporting—turning two-day processes into an hour ??? –?$128K saved on influencer discovery & management ??? –?60% of team time freed up for publishing, campaign planning & more ? And the biggest number? A 268% ROI over three years. For social teams, efficiency isn’t just about moving faster—it’s about unlocking more impact across the business. The right platform doesn’t just streamline workflows—it makes social a true growth engine. See the full breakdown: https://lnkd.in/e7npKVdq

Gen Z isn’t just part of marketing and advertising, they are the future. This week, Ad Age and OUTFRONT Media celebrated a few of the Gen Z visionaries in Times Square who are redefining the industry. Honorees from companies like Amazon, CalvinKlein and Duolingo are leading the charge. For decades, young people were the elusive target—first ignored, then chased, and now fully in control. As the first digital-native generation, Gen Z isn’t just the audience; they’re the creators, shaping the future of marketing in bold, fresh, and unapologetically different ways.

Social pros, we’ve all faced the challenge of navigating social media without clear insights or control. We helped Minor Hotels transform their social strategy by providing real-time data, streamlining their processes, and enabling them to focus on what matters most: driving results. Check out the full case study on our blog: https://bit.ly/4hoYfY0

Fast forward, and social has become a driving force behind culture and business. Our VP of Brand, Content & Social shares the strategies Sprout uses to bridge the gap between social teams and execs—and how you can use these same tips to align your teams for real, measurable impact. Bridge the gap and drive full impact: https://bit.ly/3DMjh53

Everyone loves a good meme—but can you prove its impact on revenue? With growing pressure to show ROI, social teams need stronger data storytelling to justify budgets, headcount, and strategy. Join us on Wednesday, April 2nd, at 1 p.m. CT, for a discussion with experts, Tatiana Holifield, Brianna Doe, Kelsey Chickering and Matthew Dunham as we break down: ? How to quantify social media ROI across industries ? Strategies to secure more budget with effective data storytelling ? Key insights from the 2025 Total Economic Impact? of Sprout Social study Make your metrics work for you. RSVP today: https://bit.ly/4iZiv3r

Influencer marketing isn’t just evolving—it’s being redefined. The smartest brands aren’t just launching campaigns. They’re leveraging AI, deepening partnerships and proving real business impact. In our latest Breaking Ground event, we explored what’s next, including: – AI’s role in finding the right influencers (not just the biggest names) – How leading brands measure ROI beyond reach & engagement – The future of influencer partnerships that actually drive results If your brand is still treating #InfluencerMarketing as a nice-to-have, it’s time to rethink the strategy: https://lnkd.in/e3xHZzp8

Burnout and creative fatigue are major concerns for 33% of social marketers. Juggling it all can be overwhelming, but it’s crucial to hit pause when necessary. How often have you experienced burnout throughout your career? ?? Check out the 2025 Sprout Social Index report for valuable insights on the biggest challenges social marketers are facing and what’s keeping us up at night. We’re all in this together: https://bit.ly/4iRLS7G

Tiny mic, massive social predictions. Our SXSW correspondent, Aidan Brannigan caught up with the pros, AJ Eckstein ??, Josh Kaplan and Joshua Smith to break down what 2025 has in store for social media. Any surprises? Stay tuned for more SXSW moments coming your way.

Turns out, ROI isn’t just a buzzword—social teams actually have the data to prove their impact (wild, we know). Our ROI Toolkit breaks it all down—grab your free copy at the link below!

If you’re not engaging with your customers online, you might as well be rolling out the welcome mat for your competitors ??