Spreetail

Amazon’s decision to scale back its 1P vendor program is in full effect. In the coming days, impacted brands will likely be approached by various 3P companies offering to fill the gap. Many will promise quick fixes, flashy tools, or cost savings—with the goal of earning your business. But before making any decisions, here’s a list of key factors to keep in mind: ? ???What to Look Out For: ?????????? ??????????????????????: Not everyone can get and maintain Prime. While FBA works well for smaller cubed products, many resellers promise the Prime badge for oversize products (20+ lbs and 18+ inches), and either can’t deliver or require more price concessions that lose you money.? ? ?????????????????????? & ???????????????? ??????????: Many 3P partners may boast about their fulfillment capabilities but lack the infrastructure to deliver on those promises. Without multiple fulfillment centers across the US, slow lead times will impact your revenue, damage customer trust, and put your Prime status at risk. ? ?????????????????? ?????????????? ????????????????: Now more than ever, your brand needs hands-on, personalized support. Your ideal partner should have the capacity to focus on you, ideally managing fewer than 10 accounts to give the attention you deserve. With the holiday season fast approaching, it’s crucial your partner is committed to launching your strategy quickly and efficiently. ? ?????????????????????? ????????????????????: Make sure your new partner has historical in-stock rates, excellent listing health, strong content fidelity, and listing liveliness.?Listing your products on Amazon is one thing, driving sales is another. ? ???????????? ??????????-????????????: Everyone has at least one great case study, but?true success is demonstrated by a consistent track record of driving average brand growth across various market cycles and over many years. Look for a partner with a history of sustained performance and adaptability through different economic conditions and industry shifts. ? ?????????????????? ??????????????????:?Understand how your new partner plans to handle any remaining inventory still sitting with Amazon. Will they push for a return to vendor? Slash prices to move it quickly, risking retail erosion? The ideal partner will be proactive—creating new promotions, executing inventory swaps, or leveraging alternative marketplaces to strategically move inventory without sacrificing value. ? ???????????? ?????????? ??????????????????:?Not all sellers are able to list your products; and if they do, they may be shut down if they don’t meet certain standards. You’ll need a partner who is battle-tested and trustworthy—someone who can protect your brand while ensuring uninterrupted marketplace access. Confirm that a listing or offer can be created before committing to a partner and inquire about their success rate in maintaining brand standards on Amazon. ? ???????? ????'???? ???????????????? ???????????? ???? ?????? ???????????????? ??

After the tremendous success of July's Amazon Prime Day, could October’s event set new records? ? Nick Hoefer, our Sr. Director of Merchandising, highlights key trends that brands should keep in mind when planning their advertising strategy for this period.

Wrap up your week and come checkout with us! ? Join us LIVE Friday at 11 AM ET as TJ Marchesani ?? chats with Cori Mcillece, Merchandising Director, and Erin Curry, Director of Channels Marketplace, about the latest happenings in ecommerce: ? - Amazon's 1P move. - Ecommerce Returns: 40% of online shoppers return an item monthly (Narvar). - Walmart Growth: Walmart gained over 50,000 active sellers in the last year. - Holiday Selling Season Digital Event Recap. ? Bring your questions, thoughts, and opinions. Or just stop in to say hi to the team. We’ll see you there.

In our latest "Meet a Merchant" series, we had the pleasure of speaking with Geena Noble, Senior Merchandising Manager at Spreetail. Geena’s role involves a comprehensive focus on her brands—Ostrich Chairs and PJ Wood. Her day-to-day responsibilities range from analyzing product assortments and forecasting inventory to developing targeted marketing strategies. The work is never done, but it’s all aimed at driving growth and ensuring success. This is how our Spreetailers continuously support and elevate our brand partners to new heights.

When shoppers buy from our assortment, they get their order fast and begin enjoying their purchase.? ? Simple!? ? What they don't think about is inventory management, warehouse optimization, freight partnerships, outbound cutoffs, or any of the other complexities of a nationwide fulfillment network. ? That’s exactly how it should be. ? At Spreetail, we handle the heavy lifting, allowing our brand partners to focus on delivering a premium shopping experience while their customers simply sit back and enjoy.

It's never too early to start checking things off your holiday to-do list. Join our ecommerce experts for an in-depth discussion on advertising, channel optimization, and promotional strategies designed to help your brand maximize sales during the most competitive and opportunity-rich retail season of the year. We will talk: High-Return Promotions: Which promotional deals are delivering the best returns across major channels? Immediate Actions: What should you be doing TODAY to generate growth? Quick Wins: Discover often-overlooked tactics that can make a big impact. Holiday Trends and Shopper Behavior: Reflect on the past few years of ecommerce growth and explore key trends shaping the 2024 holiday season. Channel Overviews and Insights: Understand the unique qualities of Walmart, Target, and Amazon shoppers and how to tailor strategies for each channel. And more. Whether you’re looking to optimize your promotions, refine your advertising strategies, or simply get a leg-up on the competition, this session will provide actionable insights from the experts that manage multi-million dollar brand portfolios.

Delivery speed is more than just a convenience—it's a crucial factor in building brand credibility and trust. ? Sr. Director of Merchandising, Nick Hoefer, explains how brands that consistently meet or exceed delivery expectations are able to enhance customer satisfaction and strengthen their reputation in the marketplace.

For marketplace sellers, winning the BuyBox is the key to increased visibility and higher conversion rates. But achieving this isn’t easy—it requires a deep understanding of the factors that Amazon uses to determine which seller gets featured. From dynamic pricing and inventory management to fast, reliable shipping and excellent customer service, each element plays a crucial role in securing the BuyBox. Dive into these critical factors and learn how to position your brand for success. ? https://lnkd.in/gKXwyBNj

Consumer behavior is changing, and brands are experiencing a fundamental shift in how consumers engage with content and make purchasing decisions. ? Jeremy Mutrux, Director of Merchandising, points out that consumers are no longer limited to traditional TV; they're now exploring new ways to connect with brands in real-time across multiple devices—be it an iPad, smartphone, or streaming service. ? The question isn't whether consumers are still interacting; it's where they're doing it and how brands can meet them there.

Our "Guide to the Holiday Selling Season," is happening tomorrow at 2:00 PM EST. Join our team of experts for a discussion on effective holiday selling strategies designed to help your brand maximize sales. ?? High-Return Promotions: Identifying the most effective deals across major channels. ?? Immediate Actions: Key steps to take now to drive growth. ?? Quick Wins: Proven tactics that are often overlooked but deliver significant impact. ?? Holiday Trends & Shopper Behavior: Key insights shaping the 2024 holiday season. ?? Channel Insights: Tailoring strategies for Walmart, Target, Amazon, and more. Whether your goal is to optimize promotions, enhance advertising, or gain a competitive edge, this event provides actionable insights to help your brand succeed. Hope to see you there.??? https://lnkd.in/gP7268yJ