spray.marketing

I've noticed that there are two type of Google ads experts. One that leans heavily into performance max, and the other, who is extremely skeptical of performance max. I fall somewhere in the middle. If I do run PMAX, here are the mistakes I make sure not to make: Mistake #1: Building One Campaign With Too Many Asset Groups Mistake #2: Combining a Wide Variety of SKUs or Products in One Asset Group Mistake #3: Neglecting the Insights Report and Not Adding an Exclusion List Mistake #4: Keeping URL Expansions On Mistake #5: Not Excluding Brand List and Brand Keywords Get a good read on each mistake here and let me know your thoughts: https://lnkd.in/etZSqGXb

It's pretty straight forward what spray.marketing does as a performance marketing agency. But here's a list of things that my team DOES NOT DO: ++ Only run remarketing campaigns in Meta ads or brand search in Google ads for high ROAS with no clear strategy for growth ++ Dump a bunch of keyword themes into a performance max campaign, with zero brand list exclusions, and 100s of varying skus to confuse the algorithm, then rely on the algo to sort out the themes and skus ++ Avoid adding existing customer exclusions from targeting so campaigns are over optimizing towards customers you already have, and over-reporting passive purchases which makes your ROAS look stellar (but fake) ++ Spend the bare minimum time optimizing on ad accounts for a "set it and forget it" approach ++ Recommend creative that doesn't follow direct response best practices while staying true to the platform and how users engage ++ Use junior level marketers to manage your accounts who do not have the technical experience to be proactive on downward trends, or ways to approach day to day campaign issues ++ Give you false hope for your marketing goals. We are realists, and execute that way. ++ Take a percentage of your media spend as our fee so that your growth in media spend directly serves our best interest financially

Leveraging advanced analytics and consumer insights, gives businesses the ability to create highly targeted and personalized marketing campaigns that resonate deeply with their audiences. At Spray Marketing, we specialize in unlocking the full potential of data-driven advertising strategies. Through precise audience segmentation, creative optimization, and continuous campaign refinement, we empower our clients to achieve unparalleled levels of customer engagement, campaign efficiency, and advertising ROI.?

As we move through 2025, Meta's advertising landscape is rapidly evolving, and marketers must adapt swiftly to stay ahead of the curve. Key trends include AI-driven hyper-personalization, immersive AR experiences, seamless shoppable ads, and the dominance of short-form video content. Brands that effectively leverage these cutting-edge Meta Ads trends will be well-positioned to maximize their impact and drive sustained success on the platform. We are committed to staying ahead of these trends, ensuring our clients can effectively navigate the ever-changing world of paid social. Key trends include: 1. Personalization and Hyper-Targeted Ads on Meta 2. Augmented Reality Integration in Meta Ads 3. Seamless Shoppable Ads 4. Increased Focus on Meta Ads Measurement and Analytics