SpotlightIQ

Attention B2B brands thinking about diving into CTV! Spoiler alert...2025 is the time. Our CEO Sean Nowlin wrote his first MarTech contributor article of the year. Don't wait to set yourself up for CTV success this year! Link in comments.

Wrapping up the Attention Metric conversation, Sean and Lindsey want you to look at multiple data points, consider multiple sources of truth, before judging success. And always be evaluating the latest and greatest tools out there. And especially choose to work with a partner who does that every day!

After a little break, Lindsey and Sean are back with a couple of Talkin' Shop clips this week. They discuss a conversation that was spotted on LinkedIn recently about the idea of attention as a success metric. Has it been ruined? Do most marketers know this was even possible?

Recently, our CEO Sean Nowlin travelled out to Portland to speak at SEMpdx's #EngagePDX Conference. Lindsey wanted to know how everything went. Spoiler alert...he had a good time speaking about CTV and connecting with fellow marketers. Maybe you will be able to catch him at a conference session near you soon!

Two of the biggest opportunities we see in CTV advertising have to do with attention. In this case we aren't talking about eyeballs watching the ads. But rather the time spent by whoever is setting up and optimizing campaigns. If you are interested in making sure your ads aren't leading to decreased purchase intent (thanks to customers seeing your ad too many times) or are spending the right amount to get in front of your customers at the right time, get in touch!

Lindsey takes Sean through Programmatic I/O which took place last week. A key takeaway is eMarketer's data point showing the convergence of CTV users and linear TV viewers. CTV is no longer the future. The time is now for advertisers to start moving to CTV or improving existing campaign strategy.

Motivation for choosing a partner matters a great deal! We believe in transparency and how rising tides can lift all boats. Put your trust in partners who are upfront about their platform and technology choices.

What would the industry look like if brain power was directed towards true innovation instead of stifling the competition? This is at the heart of the DOJ antitrust case against Google. Sean and Lindsey continue the conversation.

Header Bidding was supposed to level the programmatic playing field. Lindsey gives a quick Header Bidding explainer before she and Sean dive into the choices made and the impact on the industry.

In the last clip this week, Sean talks about Lumascape Inception and the importance of true partnerships. Ad Tech R&D is a good thing and in a true free market should lead to quality of life improvements for media buyers and consumers. Watch this space!