Sports Marketing Machine

Sports teams have sales goals to hit and marketing plays a major part in driving revenue. If you work for a sports organization and have one of these challenges, you might be leaving a lot of money on the table ??. ??? Data - teams have a TON of data from CRM, ticketing software, merchandise sales, email marketing, website, texting, etc. and they want to put it together to understand gaps in their ticket sales outreach and marketing ??Digital Marketing support - Current ad agency is not performing well on driving single-game tickets with paid media. ?? Education - Hired new a marketing manager/director who needs a little more assistance/support. Sports Marketing Machine is here to help you grow your fan base and sell more tickets. #sportsbiz #sportsmarketing #sportsindustry #sportsbusiness

Black Friday and Cyber Monday are HUGE opportunities for sports teams—but are you doing it right? In the latest Sports Marketing Machine podcast, I share: ??? How two tailored deals drive fan engagement and sales. ?? Why you should start teasing your offers early. ?? The importance of tracking and analyzing results to uncover your most effective channels. Plus, I share creative ideas like involving players and mascots, partnering with local businesses, and leveraging influencers to take your promotions to the next level. ?? Don’t miss out—listen here: Spotify: https://lnkd.in/gT92Qx8f Apple: https://lnkd.in/gSq85GUU

?? New Episode Alert! ?? In the latest Sports Marketing Machine episode, I break down how TikTok user-generated content boosted sales for Chili's—and how sports teams can use these same strategies to drive ticket sales and fan engagement. ??? ?? Key Takeaways: Fans’ authentic content resonates more than any ad. Create Instagrammable and TikTok-worthy moments at your games. Encourage fans to share experiences that amplify your brand exposure. Find and feature fan posts on your own social channels. Listen in to learn how to empower your fans to help tell your story. What UGC strategies are you already using? ?? Catch the episode here: https://lnkd.in/gtYEr2HK #SportsMarketing #UserGeneratedContent #FanEngagement #SocialMediaMarketing #TicketSales #SportsMarketingMachine

?? 10,000 Downloads and Counting! ?? I’m thrilled that Sports Marketing Machine has officially hit 10,000 downloads! When I started this podcast, my goal was to support sports marketers, ticket sales professionals, and future industry leaders by delivering practical, results-driven insights. Whether it’s learning how to turn single-game attendees into season ticket holders, or creating fan experiences that fans rave about, Sports Marketing Machine is here to help you create lasting memories for fans. Thank you to everyone who has tuned in, shared feedback, and applied these strategies to grow your fan base! This milestone is just the beginning, and I’m excited to keep sharing more ideas to help you reach your goals. ?? Here’s to 10,000 more! ?? Apple: https://lnkd.in/gvfT2umD #SportsMarketing #PodcastMilestone #FanEngagement #ThankYou #TicketSales #PodcastCelebration #SportsMarketingMachine

In the latest episode of the Sports Marketing Machine Podcast, I dive into two quick website updates that can make a big difference without a huge time commitment. ? Takeaway: Small, strategic adjustments like these can have a huge impact on your sales and fan experience. ?? Apple: https://lnkd.in/gSFrz8wh ??Spotify: https://lnkd.in/gPmB5zMS #SportsMarketing #FanEngagement #Podcast

This low time commitment and high-ROI activity for Group Sales netted one team 50+ new group sales.

Such a BLAST talking ticket sales, marketing, sponsorships, and promotions at this year's Summer Ball Summit. Always an honor to spend time with teams who are constantly looking to enhance the fan experience and drive more fans to games. Special shout-out to Jamie Toole, Claire Harris, and Melissa Gaynor for putting together this annual event.

??? Boosting Ticket Sales Through Innovative Fan Engagement Strategies In my latest podcast episode with Tom Bridger from WIT Contests, we explored how teams can use digital activations to drive ticket sales and engage their fanbase in meaningful ways. ??? One memorable case? Calgary Flames had a Tuesday promotion, WIT Contests helped the team launch a gamified activation that generated tens of thousands in revenue. ?? Whether you're a large team or a smaller club, Tom shared some great strategies to keep fans engaged and drive long-term revenue. Listen in: APPLE: https://lnkd.in/gzWVmMxm

On my latest podcast, I had the pleasure of chatting with Tom Bridger from WIT Sports, where we talked about how gamification and digital engagement are shaping the future of sports. ?? From the NFL to minor league teams, WIT Contests helps teams of all sizes activate sponsors and connect with fans through interactive experiences. What's more exciting is how even new and smaller leagues are using WIT Sports to drive fan loyalty, ticket sales, and sponsorship deals. It’s a game-changer for teams looking to enhance their digital presence. Listen in: APPLE: https://lnkd.in/gzWVmMxm SPOTIFY: https://lnkd.in/gE5g9DHA

?? The Power of a Simple Reminder ?? Want to improve ticket usage among your season ticket holders and mini plan holders? It starts with proactive communication. In my latest podcast episode, I explain how reminder emails & texts can keep fans engaged and excited about upcoming games. From countdowns to special promotions, timely reminders make a huge difference in attendance. Plus, in-game seat visits can elevate the experience even more, building relationships and ensuring fans feel valued. ?? Tip: Sometimes, it’s the small touches that create the biggest impact! Check out the full episode for more strategies to keep your fans coming back! ???? Spotify: https://lnkd.in/gn6mJc5n Apple: https://lnkd.in/gvfT2umD #SportsMarketing #FanEngagement #CustomerExperience #TicketSales #FanLoyalty