Sports Innovation Lab

Last week, I had two separate conversations about the future of #AI and its role in changing the sports industry with Mike Pell and Rachel Jacobson (Rosen). SportsPro did a great job curating content to expose its audience to some of the first examples of AI applications and use cases. Most of the speakers agreed that AI has become a must-have tool for businesses looking to be more agile, more consumer-focused, and harness data-driven insights. From lead generation to personalized campaigns, AI-driven tools are ready to drive real results. Here’s how: ?? Smarter Lead Targeting?– AI analyzes data to identify high-quality leads, so sales teams focus on the right prospects. ?? Personalized Customer Journeys?– AI-powered recommendations deliver tailored content, emails, and ads based on user behavior. ?? Automated Outreach?– AI chatbots and email automation nurture leads 24/7, improving engagement and conversion rates. ?? Data-Driven Decision Making?– AI-powered analytics provide real-time insights, helping marketers optimize campaigns for maximum ROI. ?? Sales Forecasting & Trend Analysis?– AI predicts future trends, allowing teams to adjust strategies proactively. If you're interested in learning how to leverage these capabilities? Sign up for Sports Innovation Lab & Microsoft’s first-of-its-kind AI training program for sports executives and sponsors. The goal is,?through expert-led sessions, hands-on demos, and a set of curated AI-driven platforms, you'll leave with the knowledge, tools, and strategies?needed to leverage AI for real business impact. Learn more and sign up:?https://lnkd.in/eYSAqs4W Sports Innovation Lab

Sports Innovation Lab & Microsoft’s AI Advantage Program is an exclusive, high-impact training initiative designed to equip sports industry executives with the knowledge, tools, and strategies to leverage AI for real business impact. Through expert-led sessions, hands-on demos, and direct access to top AI leaders from Microsoft, Sports Innovation Lab, and a set of curated AI-driven platforms, you'll gain the education needed to drive competitive advantage — all done through the lens of sports & entertainment. Apply today, and attend the kick-off event on April 17th at the Microsoft Garage in Soho, NYC. ?? Learn More & Apply Here: https://lnkd.in/eNMBj5PX

AI isn’t the future—it’s happening now! From automation to customer engagement, AI is helping businesses operate more efficiently, make better decisions, and transform consumer experiences. ?? If this sounds exciting but you're not sure how to get yourself or your team started on strategically using AI capabilities, join us for our AI Advantage Program on April 17th. In partnership with Microsoft, we’ll equip sports industry executives with the knowledge and tools to leverage AI for real business impact. ??Learn more & apply for a seat: https://lnkd.in/gzrY-_7c

Sports organizations cannot predict who their next fans by only looking at their current fan data. Why? Because those fans are likely generational fans -- not Fluid Fans (who represent the future growth opportunities across sports). So how do you find Fluid Fans? You collect data on all sports fans and consumers with the predisposition to become sports fans. You model their behavior. Are they buying jerseys? Subscribing to sports podcasts? Making sports gaming purchases or collectibles? These are all signals that a consumer is likely one-step away from becoming a ticket buyer...and then a season ticket holder. We do this hard work at Sports Innovation Lab. Our models focus on fan acquisition metrics and retention metrics. We calculate wallet share and can project lifetime value. This work led us to predict the rise of the WNBA (Women's National Basketball Association) and develop metrics like Momentum Score and develop Propensity Scores. These will be the currency for all leagues and sports organizations in the future. Want to know your Momentum Score? Want to know which brands your fans align with through spending habits? Reach out. Sports Innovation Lab

Love seeing our Co-Founder Angela Ruggiero spreading the word about Sports Innovation Lab data & how it unlocks women’s sports investment on stage at SportsPro!

Sports Innovation Lab Co-Founder & CEO Josh Walker sits down with Microsoft’s Mike Pell at SportsPro AI to dive into the realities of how AI can best be exploited with 1P fan data and accelerate growth for women's sports, emerging properties, & established leagues alike. If you're eager to get their perspectives (or have FOMO and want to get in on the conversation yourself), be sure to apply for our AI Advantage program, which is a crash-course for how to leverage and access the industry’s best AI tools. Our 4-part curriculum kicks-off April 17th at the Microsoft Garage. Secure your spot now: https://lnkd.in/gzrY-_7c

Peyton King, Associate Director of Marketing at Sports Innovation Lab, recently sat down with the Continuum to reflect on her impressive career in #SportsMarketing, from co-launching the first-ever IAB NewFront dedicated to women’s sports to driving groundbreaking work with the Women’s Sports Club. Peyton shared how #DataDrivenInsights are shaping the future of sports marketing and empowering brands to make more informed business decisions and target the right consumer segments. To read more, click here: https://lnkd.in/gSZ72dWw

??General admission is now open for our AI Advantage program?? Join us on April 17th from 1-4 pm at Microsoft Garage in Soho, NYC for the kick-off of our brand new AI Advantage program! This is an exclusive, high-impact training initiative designed to equip sports industry executives with the knowledge, tools, and strategies to leverage AI for real business impact. We’ll be presenting an overview of the program at our Women's Sports Club virtual meeting on Thursday, March 20th, 2-3 pm EST. Register for the meeting to hear what we've got planned for this hands-on training initiative and figure out if it is a good fit for you or your company. There is no fee for program admission, but all applicants will require approval to ensure the right executives are in attendance for optimal networking and collaboration opportunities. This isn’t more stale AI thought leadership. This will give your business a true AI Advantage. ??Apply for a seat today: https://lnkd.in/gzrY-_7c? ??Register for our Women’s Sports Club virtual meeting: https://lnkd.in/gcwigyUA?

?? Don’t Miss This! Women's Sports Club Virtual Meeting ?? ???This Thursday at 2 PM EST, join us for an exclusive look at what?Sports Innovation Lab’s Women's Sports Club has planned for 2025! ?? We’re?beyond excited?to welcome?Paramount Advertising, who will take the virtual stage to share?groundbreaking research?that?shatters some of the biggest myths about women’s sports today. ???DO. NOT. MISS. THIS.?We're always thinking one step ahead, and what we've got planned continues that commitment... Not a member??No problem—come anyway!?We guarantee it’ll be the best hour of your Thursday. ???Register now: https://lnkd.in/e5FpPEE3

??Do St. Patrick's Day Celebrators use their "luck of the Irish" to spend more on Sports Betting??? Sports Innovation Lab's Fluid Fan Graph includes transactional data that we can isolate down to the week of St. Patrick's Day. Using this, our analysts tagged a community of high-value St. Patrick's Day Celebrators, who we defined as “individuals whose spending at party stores, bars & restaurants, and/or alcohol retailers dramatically peaked the week of St. Patrick’s Day for the past three years." Then, our team created a dedicated segment for these individuals - St. Paddy’s Day Celebrators - and looked at everything else they spend on, what communities they are part of, and how they show up as fans of sports & live entertainment. We can apply this tactic to any community that’s of interest to you! Reach out to [email protected] to get started on your custom programmatic audience.