Sports Innovation Lab

???The time to start preparing your media campaigns for 2025 is NOW! The team at Sports Innovation Lab is hand-delivering you the ultimate playbook for elevating your sports and entertainment media – complete with custom strategies, high-value segments, and planning timelines to help you optimize buzz around tentpole industry events. Unlock all this and more by downloading our free 2025 guide, “Winning Audiences: Media Planning For Sports and Entertainment” now: https://hubs.la/Q02YVGFT0

?? Just released! Sports Innovation Lab’s 2025 Winning Audiences Media Planning Guide is here (https://lnkd.in/gSKv2U4E)! ?? This isn’t just another playbook—it’s your data-driven roadmap to reach and convert the most valuable sports and entertainment consumers in 2025. ?? From all the major sporting events and categories, we’ve broken it all down with actionable insights, audience recommendations, and even a complete 2025 major events calendar to simplify your planning. Some highlights: ?? Super Bowl LVIX: Find out how OTT and Sports Betting markets surge during the big game, plus how to connect with the ultimate up and coming fanbase: Swiftie NFL Fans! ? ?? March Madness: Unlock strategies to connect with the unique, passionate fan communities that rally around one of the most exciting tournaments of the year. ?? Streaming & OTT: Discover how sports fandom drives subscriptions and boost conversions with customized audiences. ?? Sports Betting: Target the most valuable bettors and explore niche audiences like International Sports Fans and Collectibles Enthusiasts. ???♂? Fitness: Dive into advanced segmentation with personas like Luxury Lifters and Wellness Warriors to make every campaign count. After all, New Year's resolutions are coming... ?? Women’s Sports: Tap into this booming market with insights on audience growth, key events, and strategies to authentically connect with fans who are reshaping the sports landscape. Whether it’s Youth Sports, preparing for the World Cup, or tapping into behavioral trends, we’ve got you covered. Pro Tip: Your media team will thank you for this. Download the guide here: https://hubs.la/Q02Z28g60, or send me a note and I'll send you a copy. Get in the game—we’ve already done half the work for you. ?? ??

Over 15 years ago I went to "Insights Training" at Procter & Gamble HQ. I learned from arguably the best marketers in the world what an insight was, how to structure an insight when written, and most importantly how to connect an insight to an activation that drives ROI. That was always the key for P&G. You can't take an insight to the bank. It has to be actionable. Alone it's interesting, activated it's meaningful. CPG got really good at this. Sports...not so much. Sports Innovation Lab changed that. Today we released our 2025 Sports & Entertainment Media Planning Guide. In it we reveal consumer insights for key sponsor categories, anchored in transactional data, across the most important sporting events and trends for 2025. But most importantly, we've connected all of our insights to action by recommending specific addressable communities and programmatic audiences to activate these findings. This guide is for media planners & buyers, audience directors, programmatic practitioners, and brand marketers who want the playbook on how to drive media performance through the lens of sports fandom. Download it today, and let me know what you think! https://lnkd.in/eTk2udEE

Sports & Entertainment FINALLY has its very own programmatic, data-driven media planning guide, released TODAY! ??Winning Audiences: Media Planning For Sports & Entertainment?? is available for download and is an insights-driven, tactical playbook for reaching and converting the most valuable consumers through the lens of the biggest sporting events and consumer trends in 2025. DOWNLOAD THE GUIDE NOW: https://hubs.la/Q02Z28g60 Some Highlights From The Guide Include: ??Super Bowl LVIX - We reveal how key markets like OTT and Sports Betting spike around the big game, AND have a custom audience for you to reach the MVP of fans: The Swifties!??? ??March Madness - This is where women’s sports shine! In the guide, we'll uncover the unique communities of women’s sports fans that will spike during this historic tournament and break down how to best connect with them where they're at. ??Streaming & OTT - We break down exactly how sports fandom drives subscriptions and unveil customized audiences to improve conversion rates. ??Sports Betting - Sports Innovation Lab knows what fans are the MOST VALUABLE bettors as well as how segments like International Sports Fans and Collectibles Enthusiasts should factor into your programmatic acquisition campaigns in 2025. ???♂?Fitness - Not all fitness enthusiasts are the same. We’ve launched an advanced new market segmentation map that breaks down these consumers into unique communities based on their purchasing habits and behavioral patterns, both inside and outside the gym. The guide will dive into the distinct personas of Luxury Lifters, Class Curators, Wellness Warriors, & more.? We've also included Women's Sports, Youth Sports, and more - all with insights derived from our premier Sports Data Cloud. Download the report today, and request a meeting with our team if you'd like a walk-through session with our analysts for your brand or agency! https://hubs.la/Q02Z28g60

We’re thrilled to announce that Sports Innovation Lab, for the seventh year in a row, is returning to Las Vegas for CES 2025! We’ll be hosting 4 thought leadership sessions at the Aria's C-Space on January 8th and taking select meetings in our Private Suite. You can request an on-site meeting with our executive team here: https://lnkd.in/ga9Kz8y7 ??Here’s a sneak peek of our programming: ??The Fluid Fan Advantage — Learn how data-driven strategies are revolutionizing fan engagement and sponsorships. ??AI in Sponsorships — Discover how brands are harnessing AI and fan data to create deeper, more personalized connections. ??Quantifying Sponsorship Impact — Uncover the latest tools to measure ROI and drive fan behavior. ??Interactive deep-dive on "2025 Winning Audiences: Media Planning For Sports & Entertainment" with Sports Innovation Lab’s Chief Marketing Officer, Gina Waldhorn, where we’ll reveal strategies to dominate key industry events like the Super Bowl, March Madness, & more! Be sure to drop by our sessions and connect with us about our Premier Sports & Entertainment Data Cloud and how it can be used to level-up your brand success and marketing in the New Year! More information can be found on the CES section of our site: www.sportsilab.com/ces2025? #CES2025 #SportsInnovationLab

???? The Sports Innovation Lab team is headed to Las Vegas for CES to kick off 2025! We’ll be hosting 4 incredible thought leadership sessions at the Aria’s C-Space as well as hosting select meetings in our Private Suite. If you want to hear more about our programming or set up time with me to discuss how our Sports & Entertainment Data Cloud can unlock results for your brand, request a meeting with me here: https://lnkd.in/gCkrDqgb #CES2025 #SportsInnovationLab #Data #Media

??Youth Sports Parents: Big Spenders in Q4?? Make a splash this holiday season by targeting Youth Sports Parents, especially when it comes to sports merchandise like jerseys from their favorite teams and athletes and name-brand gear! Make this holiday season a win by targeting youth sports parents by using our sports: athleisure, goods, and gear audiences! ?? Check out the full Radical Retail Audience lists here: https://hubs.la/Q02YVpN70 ?? Book a tour of Sports Innovation Lab’s Data Cloud: https://hubs.la/Q02YV9zf0

Congratulations to this year’s Most Impactful award winners: ??World Surf League ??BSE Global ??LIV Golf ??San Francisco 49ers ??National Hockey League (NHL) ??New York Jets ? Athletes Unlimited ??Stack Sports ??Detroit Pistons ? Voice in Sport Foundation Winners were determined by Sports Innovation Lab through their data-driven methodology. Organizations across sports submitted applications and responded to questions about their DEI initiatives, youth sports programs, education programs, community involvement, and more. Learn more about the winners here ??gofos.co/3UVpW24 Front Office Sports Awards

In true change-maker fashion, our Chief Marketing Officer, Gina Waldhorn, is bringing women's sports front and center at the?IAB’s Annual Leadership Meeting on January 26-28 in Palm Springs, California.?She'll be kicking off the summit with one of the opening mainstage panels?alongside John Halley, Shenan Reed, David Cohen, Lartease T., tobin heath, Christen Press, and Sheryl Goldstein. ?? As AI is changing consumer behaviors, and evolving privacy laws pose unprecedented challenges, it’s more important than ever to be a part of the conversation. You don’t want to miss #IABALM! Register now to hear from and network with Gina and other industry leaders across the space! Register Here:https://lnkd.in/gQNZJG6f

??????Sports Innovation Lab Is Taking Center Stage At 2025's Biggest Industry Events! Want To Join Us? (We're a lot of fun, I promise...??)?????? My team at Sports Innovation Lab is locking in our official events partners for 2025! Did you like the first-ever women's sports IAB NewFront we put on in May? Have a blast at CLUB Women's Sports at Advertising Week NYC, WNBA (Women's National Basketball Association) All-Star, CES, or Cannes Lions International Festival of Creativity? Reach out to me at [email protected] to set up a meeting and chat about 2025 collaborations and partnerships.