Sports Advancement Tours

Sports Advancement Tours is a premier provider of professionally curated sports industry tours, designed to inspire and empower professionals, students, and organisations. As a joint venture between SEDA Group, an Australian leader in sports education, and Initiative Sport and Events, a global major events operator, we combine expertise in education and sports management to deliver unparalleled international experiences. Our mission is to connect participants with the world’s most iconic sports venues, industry leaders, and cultural landmarks, offering a transformative blend of professional development, networking, and personal growth. Our flagship programs include: Professional Tours: Tailored for sports industry professionals, these tours feature exclusive behind-the-scenes access to global sports organisations, professional development sessions, and world-class sporting events. Student Tours: Designed for students seeking to explore international sports industries, these tours combine educational activities with immersive experiences at leading universities and sports organisations. What sets us apart is our commitment to delivering comprehensive learning experiences. From attending games at NBA, NFL, and NHL stadiums to engaging with top-tier professionals in marketing, venue management, high performance, and more, our tours are crafted to inspire participants and drive meaningful career advancements. Whether you’re a professional seeking to stay ahead in the competitive sports industry or an organisation looking to invest in your team’s development, our tours provide an unmatched opportunity to gain insights, foster connections, and explore global best practices. Let Sports Advancement Tours take you on an extraordinary journey where passion for sports meets the pursuit of excellence. Explore. Learn. Advance. Contact us to discover how we can create a tour experience that meets your unique goals.