What's next in the world of cheese? ?? At Spool, we love working brands that shape industries -- and Wisconsin Cheese and the Dairy Farmers of Wisconsin are leading the way with the newly released 2025 Wisconsin Cheese Trends Report. This year's report dives into five key trends shaping how consumers are purchasing and experiencing cheese: ? Global Cheese Renaissance – 40% of consumers are seeking bold, international flavors like Paneer & Queso Quesadilla. ? Classic Comforts on Center Stage – Nostalgia reigns, with cheddar, gouda, and feta as fan favorites. ? Nurturing Meaningful Connections – One in three consumers believe food (especially cheese!) brings people together. ? From Star Ingredients to Star Experiences – Transparency and craftsmanship are paramount, with 70% of consumers prioritizing qualities like freshness, health benefits, nutritional content and more. ? Mood-Boosting Bites – 61% of consumers globally equate mental wellness with overall wellness, making cheese a top snack choice thanks to its mood boosting benefits. We're thrilled to help bring these insights to life with Wisconsin's Master Cheesemakers, who continuously push the boundaries of quality, innovation and tradition. ?? Read the full report here: https://lnkd.in/gn5w86dF #WisconsinCheese #ConsumerTrends #SpoolMarketing
Spool
公共关系和沟通服务
Chicago，Illinois 1,359 位关注者
A unique approach to marketing through the lens of equity, partnership and hustle.
关于我们
Spool was founded in 2018 with the understanding that the world doesn't need another agency, but perhaps it could use a new type of agency. From day one, Spool set out to be different from every other place many of our people came from and all these years later, we're proud of how we have upheld that at every step.?
Since its founding, Spool has been named the fastest-growing agency in the world (yes, we were surprised, too!), disruptive agency of the year, innovator of the year, agency of the year and while we are a humble midwest-born-and-raised shop, it says something that the industry has taken note, doesn't it??
Perhaps it's because?we work with our clients in a radically transparent, unique way that is anchored by mutual respect, shared vision and understanding of what success looks like and Spool's promise to always be agile, curious and impactful (which are a few of Spool's core values, look at that!) with al we do. We also expect our clients to embrace a partnership mindset which means we've had to walk away from some of them over the years (breaking up is always hard) and we're okay with that. We're not for everyone, but we sure do love the company we keep who value our partnership.
One of the things we are most proud of is being a people-first agency. This doesn't mean we?have Spring Green for lunch everyday, but that we expect everyone at Spool to live big, full lives outside of work. In fact, it's not just something we tout, but if people are working late into the night, we consider that a red flag, not a badge of honor and we'll do what's needed to get them in a good spot to logoff and get to their improv class or kid's piano recital.?
Turns out, being people first isn't just good for our people,?but it's also good for our clients. Everyone at Spool brings an energy, curiosity and tenacity to their work because we care and aren't burnt out. Win win!
Reach out if you'd like to work at or with Spool: [email protected] is a good place to start.
- 网站
-
https://www.spoolmarketing.com
Spool的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 11-50 人
- 总部
- Chicago，Illinois
- 类型
- 私人持股
- 创立
- 2018
- 领域
- Public Relations、Brand Marketing、Digital Marketing、Corporate Reputation、Content Creation、Strategy、Creative、Advertising和Influencer Engagement
地点
-
主要
获取路线
205 W Wacker Dr
Suite 720
US，Illinois，Chicago，60606
Spool员工
动态
-
?? On the Ground at Winter Showcase! ?? Team Spool was proud to support The General? this past December at the first-ever NBA G League Winter Showcase Fan Day Experience! Over the course of a week, we helped capture dynamic social content—integrating players, content creators, and The General's mascot—to be shared throughout this season of the partner docuseries, "The Break, presented by The General." Beyond the content, we had a great time connecting on-site with local media and sports journalists, building relationships and coordinating interviews with docuseries stars Mac McClung and Dink Pate. Stay tuned—there’s more to come as The Break continues! ???? #TheBreak #WinterShowcase #TheGeneral
-
-
-
-
-
+1
-
-
Happy holidays from Spool! In celebration of the season of giving, we’ve made a donation to Urban Warrior Organization, a local Chicago organization offering free access to sports, education and creative programs. We are truly grateful to work with our incredible clients and agency partners, and wish you all a joyful holiday season full of health, happiness, and peace.
-
We're thrilled to share that Spool has been selected as one of the 2025 Agency Elite Top 120 by PRNEWS! This incredible honor wouldn't have been possible without our amazing clients, partners, and team. Thank you to all for the support this year! Check out the full list here: https://lnkd.in/giCX_dHd
-
-
Welcome Brant Herzer, Spool's new group creative director! With 20+ years of experience, Brant has worked with top agencies like DDB, VML, and Dentsu, creating memorable campaigns for brands like Bud Light, Capital One, Butterball, and Kraft Heinz. From launching Super Bowl spots to rebranding global giants, Brant’s work has earned countless accolades, including Clios and Cannes Lions ?? It's only been a few short days, and he's already making an impact here at Spool - we can't wait to see where our creative team goes from here with Brant at the helm! (Shout-out to Ad Age for sharing this big news!)
-
-
How will this election impact the marketing industry? Austin McClelland, Spool's VP of PR & earned creative, shared his perspective with Ad Age: https://lnkd.in/gmS7faNs
-
Ever wonder what that tiny pocket in your jeans is for? Werther’s Original has the answer! Learn more about the tiny pocket and how to enter to win a pair of Werther’s Original Pocket Denim via the Women's World story below??Today’s the last day of the contest, so be sure to check it out! A big shoutout to the Storck team, our partners?at Dame Creative, and the many others involved in helping bring this to life. https://lnkd.in/gVXMfzVM
-
Congrats to our newest Spool AAE, Parker Rhodes! Parker first joined us as an intern over the summer and immediately impressed us with her creativity, media relations skills, and curiosity to learn the ins and outs of the industry (not to mention, she quickly became the office go-to for the hottest restaurants recommendations and city happenings). We knew we had to keep her! As Parker steps into her new role, she'll continue making an impact across our CPG clients using her knack for uncovering compelling storylines to secure top notch media coverage. ?Cheers to you, Parker - we cannot wait to see you grow here at Spool!
-
-
“What’s cookin’, good lookin’?” The Spool team has been stirring up something fun with our Home Chef client, and the time has finally come for the big reveal! After months of careful behind-the-scenes planning, we’re THRILLED to share that Home Chef launched a special partnership this week with pop culture legend Dolly Parton and her sister, Rachel Parton George! This first-of-its-kind collab features meals inspired by the sisters’ most beloved family recipes from their brand new cookbook, Good Lookin’ Cookin’ — which is already a #1 bestseller on Amazon. We had too much fun working with Dolly, Rachel and an all-star lineup of reporters for this one. You can read all about it in Variety, TODAY, Rolling Stone, and more - AND you can order meals from the exclusive menu from now through Oct. 18 ?? Learn more here: https://lnkd.in/gXS3B3YC