SponsorUnited

Introducing SPND: the industry's only technology solution for sponsorship pricing transparency. The game has changed. https://lnkd.in/eK5bH9Gu #sponsorships #partnerships #AI #innovation

As the road to the Sweet 16 heats up tonight, Paige Bueckers and JuJu Watkins aren’t just leading their teams—they’re leading a new era of athlete influence that brand marketers can’t afford to overlook. Both have signed 16 NIL deals, and their impact speaks volumes: ?? Paige has driven nearly 5M in total social engagement ?? JuJu is one of just four women’s NIL athletes with 1M+ in engagement Why does this matter for marketers? Because these aren’t just short-term endorsements—they’re early investments in long-term brand partners. These athletes are building loyal fanbases before they go pro, giving brands the opportunity to grow with them and build authentic relationships that scale over time. #NCAA #marchmadness #endorsements #partnerships

As the Los Angeles Dodgers and Chicago Cubs kick off the season in Japan, brands are making their presence felt across the league. In 2024, sponsorship in Major League Baseball (MLB) saw: ?? 2,271 brands with sponsorship assets/activity ??$471K median spend per brand ?? $519K average deal size With a huge range in deal sizes, there’s room for brands to carve out their own piece of the action. Just 830 deals (or 23.4%) are at or above the average spend of $519K, meaning approximately 77% of all team deals in MLB fall below this threshold. Want to see more details on sponsorship spend across the league? Learn more about SPND, our latest tool for tracking sponsorship investments. https://lnkd.in/eSFEjD5S #MLB #sponsorships #partnerships #brandmarketing

Today the The New York Times ran a piece highlighting the Shohei Ohtani effect and its massive impact on sponsorships. The article draws on SponsorUnited’s sponsorship data insights. ??? With Ohtani driving a 114% surge in MLB sponsorships in Japan and the Los Angeles Dodgers are poised to surpass the Cowboys as the top-earning team in Major League Sports, the numbers speak for themselves. And when Ohtani comes to town? Local sponsorships spike, with Japanese brands securing prime in-stadium ad placements to reach Japanese fans watching 5,500 miles away. #Sponsorships #SportsMarketing #MLB #Ohtani #Dodgers? https://lnkd.in/gBiekrqi

PepsiCo just made a major move, acquiring Poppi, the prebiotic soda brand that’s rapidly grown through influencer marketing. With this acquisition, Poppi now has a powerhouse behind them—and that could mean an even bigger presence in the sponsorship world. ?? Influencer Powerhouse – Poppi has driven 7.5M total engagement across 51 influencer-led social deals in the last 12 months. That alone makes up 12% of PepsiCo’s total social engagement portfolio—a clear sign of its marketing strength. ?? Bigger Budgets, Bigger Deals? – With PepsiCo’s backing, Poppi could expand beyond influencers into sports, music, and experiential activations, aligning with Pepsi’s deep sponsorship ties. ?? Strategic Expansion – This isn’t just about another beverage in the portfolio—PepsiCo is tapping into the growing functional beverage space, positioning Poppi to scale fast. What do you think this means for the future of Poppi's sponsorships? Drop your thoughts below!? #influencermarketing #sponsorships #endorsements #poppi #soda

The National Women's Soccer League (NWSL)–whose 2025 season kicked off yesterday–is on fire. Sponsorship deals across the league surged 19% last season versus the previous year–outpacing other women’s sports leagues, as revealed in our new?Women in Sports Report–and highlighting the NWSL’s status as a commercial powerhouse on the rise. #womensports #sponsorships #brandmarketing https://lnkd.in/erMUed_h

What's the cost of a MLB Jersey Patch? ?? $8.74M?was the?average annual deal size?for a MLB jersey patch in 2024 across?23 total deals according to our SPND platform. The latest deal signed this week??? ? Las Vegas Convention and Visitors Authority - LVCVA x Athletics?– A?3-year deal?averaging?$2.75M per year reported by Las Vegas Review-Journal. With brands paying top dollar for visibility on MLB uniforms,?will more brands enter the jersey patch landscape? #sponsorships #partnerships #brandmarketing #MLB #jerseypatch

LSU Gymnast Olivia Dunne ranks #1 among all women NIL athletes in branded social engagement with 5.5M! Basketball stars are also making their mark, with 8 of the top 10 athletes coming from the court. ?? See which rising stars made the list and how they’re making an impact. Download the Women in Sports Marketing Partnerships 2024-2025 Report now! ?? https://lnkd.in/etpbedhV #sponsorships #womensports #brandmarketing #endorsements

The National Women's Soccer League (NWSL) is on fire. ?? Sponsorships across the league surged 19% YoY, outpacing other women’s leagues. Key drivers? The arrival of Bay FC & Utah Royals, which attracted top-tier brand partnerships in finance, healthcare, and business services. With growing attendance, record media deals, and more investment flowing in, the NWSL’s commercial power has never been stronger. Get more insights on the NWSL and other growing women's leagues in our latest report: https://lnkd.in/etpbedhV #sponsorships #partnerships #brandmarketing #womensports

Caitlin Clark isn’t just transforming the Indiana Fever on the court—she’s rewriting the playbook for sponsorships. The Fever have seen a ?? 43% increase in sponsorship volume ??—the highest yearly jump in any women’s league. She’s not just drawing fans—she's driving record-breaking brand interest. Of the 12 most-watched WNBA games in 2024, she played in all of them. For more insight into Caitlin Clark's impact and women's sports, check out our latest report: https://lnkd.in/etpbedhV #sponsorships #brandmarketing #womensports #partnerships