SponsorUnited

Introducing SPND: the industry's only technology solution for sponsorship pricing transparency. The game has changed. https://lnkd.in/eK5bH9Gu #sponsorships #partnerships #AI #innovation

What's the cost of a MLB Jersey Patch? ?? $8.74M?was the?average annual deal size?for a MLB jersey patch in 2024 across?23 total deals according to our SPND platform. The latest deal signed this week??? ? Las Vegas Convention and Visitors Authority - LVCVA x Athletics?– A?3-year deal?averaging?$2.75M per year reported by Las Vegas Review-Journal. With brands paying top dollar for visibility on MLB uniforms,?will more brands enter the jersey patch landscape? #sponsorships #partnerships #brandmarketing #MLB #jerseypatch

LSU Gymnast Olivia Dunne ranks #1 among all women NIL athletes in branded social engagement with 5.5M! Basketball stars are also making their mark, with 8 of the top 10 athletes coming from the court. ?? See which rising stars made the list and how they’re making an impact. Download the Women in Sports Marketing Partnerships 2024-2025 Report now! ?? https://lnkd.in/etpbedhV #sponsorships #womensports #brandmarketing #endorsements

The National Women's Soccer League (NWSL) is on fire. ?? Sponsorships across the league surged 19% YoY, outpacing other women’s leagues. Key drivers? The arrival of Bay FC & Utah Royals, which attracted top-tier brand partnerships in finance, healthcare, and business services. With growing attendance, record media deals, and more investment flowing in, the NWSL’s commercial power has never been stronger. Get more insights on the NWSL and other growing women's leagues in our latest report: https://lnkd.in/etpbedhV #sponsorships #partnerships #brandmarketing #womensports

Caitlin Clark isn’t just transforming the Indiana Fever on the court—she’s rewriting the playbook for sponsorships. The Fever have seen a ?? 43% increase in sponsorship volume ??—the highest yearly jump in any women’s league. She’s not just drawing fans—she's driving record-breaking brand interest. Of the 12 most-watched WNBA games in 2024, she played in all of them. For more insight into Caitlin Clark's impact and women's sports, check out our latest report: https://lnkd.in/etpbedhV #sponsorships #brandmarketing #womensports #partnerships

The spirits industry is shaking up the sponsorship game. Spirits sponsorships in the National Women's Soccer League (NWSL) have doubled YoY, signaling a major shift in brand strategies. Meanwhile, premium spirits brands are leveraging tennis’s upscale audience to expand their presence. With brands rethinking how they engage sports fans, could this be the next big category in women’s sports? Download our latest report for more insights into Women in Sports: https://lnkd.in/etpbedhV #sponsorships #partnerships #womensports #brandmarketing

The biggest stars in women’s sports are driving record endorsement deals. Leading the way in 2024-25: ?? Cameron Brink (31 deals) – WNBA rookie sensation ?? Angel Reese & Sloane Stephens (25 deals each) – Basketball and tennis standouts ?? Naomi Osaka (23 deals) – Tennis icon making a comeback ?? Paige Bueckers & JuJu Watkins (16 deals each) – Rising NIL stars shaping the future With six WNBA players in the top 10, brands are betting big on women’s basketball. Who’s next? Download the new Women in Sports Marketing Partnerships 2024-2025 Report to view other rising stars: https://lnkd.in/etpbedhV #womensports #womeninsports #brandmarketing #sponsorships

Women’s sports sponsorships grew nearly 50% faster than men’s in 2024-25. ?? Want all the insights? Download the new Women in Sports Marketing Partnerships 2024-2025 Report now: https://lnkd.in/etpbedhV #sponsorships #womensports #partnerships #brandmarketing

Tennis sponsorships are thriving across the ATP Tour and WTA Tours, with 2,500+ brands, including Emirates, Hologic, Inc., Dunlop Sports, and Wilson Sporting Goods Co., securing sponsorship or media deals. Rights holders average 26 sponsors each, showcasing the sport’s strong global appeal. As the game grows, so do the opportunities for brands to make an impact on and off the court.? #sponsorships #partnerships #tennis #brandmarketing

The 4 Nations Championship matchup between USA?vs. Canada?drew an incredible 16.2M viewers across North America—a testament to the growing excitement around the game! Major brands were in the spotlight at both the USA and Canada venues throughout the nine day event, with DEDs and physical signage making an impact. Brands included: ?? Tylenol ??BODYARMOR Sports Nutrition ??The Upper Deck Company ??Fastenal ??Ticketmaster ??Tourism Industry Association of Prince Edward Island (TIAPEI) ??Meet Boston A massive stage for brands. A global moment for hockey.? #4Nations #USAvsCanada #BrandVisibility