SponsorUnited

The Las Vegas Sphere is hosting its first athletic event tonight, with an epic evening of UFC fights to celebrate Mexican Independence Day.????? Spending the last 10 years as an emerging market, Las Vegas has become the latest sports mecca. Allegiant Airlines, Cox Communications, BetMGM, and Ticketmaster are among the brands with the most sponsorship exposure in Vegas (ranked by number of sponsorship assets). Get more insights in our State of the Market report →?https://lnkd.in/ebbTcM5E #UFC #sphere #sponsorships #mexicanindependenceday Ultimate Fighting Championship

Major League Baseball (MLB) has just announced STRAUSS as the first brand to ever be featured on batting helmets?in the US! This multiyear partnership makes STRAUSS the Official Workwear Partner of MLB and grants the brand marketing rights across Canada, Mexico, and Europe. ? Current?top categories buying?MLB jersey sponsorship deals: -Financial 23% -Food & Bev Distribution 15% -Telecommunications 12% Would these categories lead the way for a helmet sponsorship if the asset becomes open to teams? #mlb #baseball #sponsorships

Cristiano Ronaldo marks a milestone in social media history by becoming the first person to reach 1B followers across all platforms! ??? This year, he's received an astounding 305M total branded engagements, compared to 93M in 2020. His YouTube channel, "UR Cristiano," launched just a few weeks ago and has become the fastest channel to reach 1M subscribers—further solidifying his unmatched digital presence. #cristianoronaldo #youtube #sponsorships

Emerging artists at the VMAs—Sabrina Carpenter, Tate McRae, Teddy Swims, Benson Boone, and Gracie Abrams—are taking brand partnerships to the next level. ?? ?? With 78M+ Spotify listeners and deals with brands like SKIMS and Marc Jacobs, Sabrina Carpenter is a prime example of how artists are leveraging endorsements. Her top-performing Instagram post of the year, featuring Samsung Electronics, generated 3.8M total branded engagements. Read more in the full story on these artists?—>? https://lnkd.in/eGCsxjFe #VMAs #sponsorships #partnerships

We are pleased to announce that Claudia Hoeffner has joined SponsorUnited as Senior Vice President of Marketing. Claudia brings extensive experience leading growth and marketing strategies across a range of industries, including marketing leadership roles at Eloqua (acquired by Oracle), Acquia (Vista Equity Partners), VTS, Nexthink, and Indigo Ag. Known for her ability to drive impactful marketing initiatives and deliver significant business results, she will be instrumental in shaping SponsorUnited’s future as we continue to scale adoption of the SponsorUnited platform. We are excited to welcome Claudia to the team and look forward to her leadership in taking our marketing efforts to the next level. ?? #leadership #SaaS #marketing #growth

Megan Thee Stallion—host and nominee of the MTV VMAs tonight—has deals with brands including Nike, Citi, Planet Fitness, Revlon, and PepsiCo. As we gear up for stellar performances and awards, let's take a look at which Video of the Year nominee has secured the most partnerships.??????? #sponsorships #vmas #brandmarketing ViacomCBS

In today's competitive landscape, brands are constantly seeking innovative ways to connect with consumers and drive meaningful engagement. Sponsorships offer a unique opportunity to align with events, influencers, or causes that resonate with brand initiatives, goals, and values. ?? ?? To effectively evaluate the success of these sponsorships, it’s crucial to identify and analyze key performance indicators (KPIs) that capture the partnership’s impact across various touchpoints. In the second part of our ROI series, "25 Potential KPIs for Sponsorship Deals," we provide a comprehensive list to help brands measure the ROI of their marketing partnerships. Read the full article →? https://lnkd.in/eiha9Y9u #sponsorships #KPIs #partnerships

The 2024 US Open wrapped up this weekend with a victory by Jannik Sinner, whose deals include Nike, Gucci, and ROLEX! ?? The tournament provides an opportunity for brands to showcase partnerships that elevate visibility and leave lasting impressions. Check out activations from American Express, Emirates, Deloitte, J.P. Morgan, Chubb, and more. #usopen #sponsorships #partnerships (USTA) United States Tennis Association

?? NEW PARTNERSHIP ANNOUNCEMENT??? The National Lacrosse League (NLL) has announced a comprehensive and transformational long-term partnership with Manchester, England-based Castore, making the global performance apparel giant the exclusive on-floor performance apparel and uniform partner of the NLL. Congrats to our partners at the NLL on this landmark partnership!??? Kurt Hunzeker #sponsorships #partnerships #brandmarketing #NLL

Alex Morgan has walked off the pitch for the last time, marking the end of an incredible career. As the most followed National Women's Soccer League (NWSL) athlete with 20.3M followers, her influence extended far beyond the field. ? Out of her 19 brand partnerships, 13 have leveraged her powerful social media presence, including brands like Volley Tequila Soda, MOLECULE Sleep, TOGETHXR, and Rady Children's Hospital-San Diego. #nwsl #sponsorships #alexmorgan