Sponsorship Marketing Association

Formula 1’s second Las Vegas Grand Prix is proving Liberty Media’s vision: the glitz of Vegas isn’t just a spectacle – it’s a game-changer for the entire F1 business. Why? Liberty Media fully owns the Las Vegas race, making it the ultimate testing ground for innovative strategies, particularly in sponsorship. And the results are staggering: ? American Express is shifting from a race sponsor to a global official partner in 2025. ? LVMH, initially promoting select brands during the Vegas race, will become F1’s largest global partner starting next year. Outgoing CEO Greg Maffei summed it up perfectly: “What happened in Vegas didn’t actually stay there.” From growing sponsorships to elevating the F1 brand, the Las Vegas Grand Prix showcases the power of bold sponsorship moves. Read more: https://lnkd.in/eGGDCvtJ

???? Washington's football team made waves in its final home game of the season, not just with the return of their black uniforms but through an epic new collaboration with Blizzard Entertainment. As part of the 20th anniversary of?World of Warcraft, UW partnered with Blizzard for a unique NIL activation. Kurt Svoboda, UW’s Deputy Athletic Director, called it a “groundbreaking collaboration” that unites sports and gaming through shared innovation and creativity. Click the link to learn more about the activation: https://lnkd.in/giv9EJty #SportsInnovation #WorldofWarcraft #NILPartnership #Huskies

SMA's?final webinar of the year?is here:?Redefine Your Success, Unlock Your Potential.?As 2024 winds down, let’s gear up for an energized start to 2025 by breaking through limiting beliefs and unleashing your potential! Join?Michael Kithcart Favor, M.A., High-Performance Sales & Leadership Advisor and creator of the?Wynning Your Way Method?,?for this?dynamic and interactive session?designed to: ?? Help you define success on your terms. ?? Tap into intrinsic desires to unlock your potential. ?? Go beyond growth mindset to a?limitless mindset. ?? Explore 6 types of grit to transform your inner environment. ?? Learn why your inner environment is key to sustainable success. ?? Don’t miss this opportunity to set yourself up for big wins in 2025! ?? Register today:?https://lnkd.in/gqi-F6TJ ???Free for SMA members | $99 for non-members #SponsorshipMastery #UnleashYourPotential #RedefineSuccess #Leadership

When vintage florals meet iconic drinkware: LoveShackFancy and Stanley have joined forces, and it’s making waves! This collaboration brings LoveShackFancy's signature charm to Stanley’s practical, beloved drinkware, merging style with function in a fresh new way. Both brands have seen huge success before (think LoveShackFancy’s collab with GAP and Stanley’s viral “Wicked” line at Target). But this partnership? It’s setting a new standard. Read more: https://lnkd.in/gJpHBFXD

SMA members, this Friday, Talking Ship is all about YOU. Join us for a roundtable discussion at 9 a.m. PST focused on 2025 planning in an?Ask Me Anything format with SMA Founder and CEO, Paula Beadle. We're here to answer your toughest questions and share insights from across the industry, all in an open conversation. Whether you're working on setting ambitious goals, balancing priorities, or navigating new strategies, this is your chance to connect with peers, gather ideas, and feel empowered to tackle the year ahead. Planning season doesn’t have to be overwhelming – with support, it’s the perfect opportunity to set yourself up for success. Register today: https://lnkd.in/ghiKu36N #SponsorshipMarketing #PlanningForSuccess #Roundtable

Trulieve has made history as the?first?official cannabis sponsor of professional pickleball. In an innovative agreement with the United Pickleball Association, Trulieve will be the exclusive cannabis sponsor for the Carvana Pro Pickleball Tou and Major League Pickleball by Margaritaville. As pickleball’s popularity surges and cannabis becomes more mainstream, this partnership is a perfect match! Trulieve’s branding will be featured at 12 premier events, starting with the CIBC Atlanta Slam and continuing into 2025. Read more: https://lnkd.in/gzvJhNti #Pickleball #SportsSponsorship #CannabisIndustry #Trulieve #PPATour #MLP #Innovation

M&M's is making a bold entrance into the fashion world! Teaming up with?kate spade new york, the world-famous chocolate brand is launching a candy-themed capsule collection that brings M&M's iconic colors and charm to stylish accessories and apparel. It’s a fun, colorful fusion of sweet treats and chic fashion – perfect for fans of both brands. Read more: https://lnkd.in/gZXQmSwQ #MandMs #KateSpade #CandyFashion #BrandPartnership #FashionNews

At the Sponsorship Marketing Association, we’re thrilled to celebrate the amazing achievements in our industry. This year’s Sponsorship Excellence Award winners have set new standards in innovation, impact, and creativity. Their work is shaping the future of sponsorship marketing, and we’re honored to recognize each one. Take a moment to learn more about this year’s winners and the incredible work that earned them these honors: https://lnkd.in/gvnwarye Here’s to all the inspiring brands and professionals moving our industry forward! #SponsorshipExcellence #CelebratingExcellence #SMA #Sponsorship #Partnership #SponsorshipMarketing

We had an incredible experience at the Sponsorship Marketing Association Summit in Chicago! Our team gained valuable insights, made impactful connections, and showcased our innovative approach to sponsorship. Excited to apply what we learned and elevate our partnerships to new heights! Our CEO, Jason Smith, led a breakout session on effective sponsorship management and inventory asset organization. His presentation emphasized maximizing revenue from available inventory and ensuring that each asset tells a unique story. If you are interested in learning more about our platforms benefit in the Sponsorship Industry. Click here to learn more and request a Demo. https://hubs.la/Q02VSTvQ0

A huge shoutout to Chris Fajardo, VP of Community Impact at Angel City Football Club (ACFC), for joining our October Webinar:?Unforgettable Purposeful Partnerships! Chris shared powerful insights on how ACFC and?BMO?are redefining the role of sponsorships by creating lasting, community-driven impact. Their?10% model?is a game-changer – with 10% of sponsorship funds going directly to?GPLA, they've empowered over 400 high school-aged girls and non-binary youth across Los Angeles. ACFC's efforts don't stop there! With?2,000+ volunteer slots filled?and?6,500+ hours of service, their commitment to the community is felt far and wide. It's a true testament to the power of partnerships that make a difference on and off the field. Thank you, Chris, for inspiring us all to leverage sponsorships for meaningful change! ??? #PurposefulPartnerships #SponsorshipForGood #ACFC #CommunityImpact #AngelCity