Medill Spiegel Research Center转发了
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关于我们
The focus of the Medill Spiegel Research Center is to do evidence-based, data driven analysis to prove the relationship between customer engagement and purchase behavior. We conduct research in the areas of social media contests, branded mobile apps, multi platform engagement, online negative word-of-mouth or customer reviews, and loyalty programs. Twitter: @SpiegelResearch
- 网站
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https://spiegel.medill.northwestern.edu/
Medill Spiegel Research Center的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Evanston，Illinois
- 类型
- 教育机构
- 领域
- Marketing Research和Customer Engagement
地点
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主要
获取路线
1845 Sheridan Road
Fisk Hall 304
US，Illinois，Evanston，60208
Medill Spiegel Research Center员工
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Larry DeGaris
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Sanchary Pal, PhD
Behavioral Scientist and Researcher | Product Analyst and CX/UX Data Strategist| Consumer Insights and Data Visualization Enthusiast Ex-Porter|…
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Sarah Zhang
Sciences Po Paris/ UC Berkeley Dual Degree Student studying Political Humanities and Media Studies
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Yahan Chen
Business Intelligence Analyst @ Viking
动态
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Zero Party Data. Spiegel faculty affiliate Kelly Cutler argues that zero party data "offers brands the opportunity to authentically build a dialogue with customers who truly want that connection." Which models do the best job of predicting user preferences and behaviors? Good question. Jebbit OfferFit Unbounce Daasity Salesforce Criteo Adobe Target Optimizely
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The Spiegel Center contributed to the IAB's new Retail Media Measurement guidelines. The guidelines will help to establish a common ground for measurement in this rapidly growing business. Spiegel and the Northwestern University Retail Analytics Council are working on a study to implement the guidelines and take a close look at incrementality. Kudos Jeffrey Bustos and the IAB team on great work!
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The Webcare Playbook: How should brands respond to online reviews? Newly published research from Edward Malthouse, Ana Isabel Lopes, and co-authors shows how responses to reviews increased hotel bookings: Have managers sign the response Direct reviewers to a private channel Be defensive Offer compensation Webcare strategies to avoid include: Apologizing Asking for more information Adding informal non-verbal cues such as emojis, and Inviting customers for another visit. #onlinereviews #webcare #customerservice Jaewon Royce Choi Mingxuan Liu