Spiceworks Ziff Davis

IT Pros & Tech Marketers—We Need Your Input! SpiceWorld 2025 is coming, and we’re gearing up for another incredible event packed with tech insights, expert sessions, and networking opportunities. But we want to hear from YOU! ?? What’s the ONE tech trend you’re most excited to explore at SpiceWorld 2025? ?? ?? AI & Automation in IT ?? Cybersecurity & Risk Management ?? Cloud Innovations & Hybrid Workforces ?? IT Budgeting & Cost Optimization ?? Emerging Tech (Edge Computing, Quantum, etc.) Drop your pick (or your own prediction) in the comments! ?? Let's get the conversation going and shape the discussions for #SpiceWorld2025! ?? #TechCommunity #SpiceWorld #ITPros #B2BMarketing #TechInnovation

Sponsored content is outperforming traditional ads—are you leveraging it? In an environment where buyers demand trust, relevance, and value, sponsored content is emerging as the smartest move in B2B tech marketing. -It builds credibility through trusted platforms -It engages audiences with valuable insights (not disruptive ads) -It delivers 59% more brand recognition than display ads ?? Read the full blog to see why sponsored content is the future of tech marketing. https://buff.ly/4XNuX9X #B2BMarketing #SponsoredContent #DigitalStrategy #TechBuyers #MarketingInnovation

B2B tech buyers now prioritize self-service and seamless online experiences. Sponsored content boosts brand trust, engagement, and conversions—outperforming traditional ads. Discover why it’s a must-have in 2025.

B2B Tech Buying in 2025: What Marketers Need to Know? 9 out of 10 tech buyers shortlist brands before researching. If you're not on their radar early, you're missing out. ?? Intent Data is Key – Only 5% of your ICP is in-market at any time. The rest need brand awareness before they buy. ?? Privacy-First Marketing – Trust in media has dropped to 34%. Community-driven engagement is the future. ?? Buying Decisions are Fast – 74% of buyers decide in under 3 months. ?? Focus on education, trust, and insights—not just product specs. Are you ready for the shift? Let’s talk. #B2BMarketing #TechBuying #MarketingTrends2025

How Google Enhanced Demand Gen with Smarter Audience Insights? Reaching the right audience at the right time is everything in B2B marketing. Google partnered with SWZD to refine its demand generation strategy for Google Chrome Enterprise, leveraging deeper audience insights and intent data to engage decision-makers more effectively. ?? The results? A data-driven approach that boosted engagement, optimized targeting, and drove measurable impact. ?? Read the full case study to see how Google transformed its demand gen strategy: https://lnkd.in/eJ3Zxfwb #B2BMarketing #DemandGen #GoogleChrome #MarketingStrategy #TechMarketing #IntentData

Are you still relying on static target account lists (TALs) built from outdated CRM data? It’s time for a modern makeover. ?? Intent-driven TALs unlock real-time buyer signals, helping you: ?? Identify accounts actively researching solutions like yours ?? Personalize outreach for better engagement ?? Improve lead conversion rates by 62% (Aberdeen, 2024) Don’t guess—know who’s ready to buy. Learn how to build smarter TALs in our latest blog. ?? Read the full article: https://lnkd.in/dS_p5xyH #B2BMarketing #IntentData #DemandGeneration #ABM

?? Would You Rather… A) Have your brand top of mind for tech buyers but struggle to stand out from competitors? B) Be highly differentiated but lack trust among buyers? Building brand trust and differentiation is key to winning in the consideration stage! Drop your answer in the comments: A or B? ?? #B2BMarketing #TechBuyers #BrandTrust #MarketingStrategy

?? Small Business IT Myth: "SMBs don’t invest in cutting-edge technology." ? Reality: SMBs are prioritizing IT investments to stay competitive, focusing on cloud, cybersecurity, and automation in 2025. With evolving tech trends, small businesses are thinking big—adopting solutions once reserved for enterprises. What’s the biggest myth you’ve heard about SMB IT? Drop it in the comments! ?? #SmallBusiness #TechTrends #SMBIT #smb #cuttingedge #techtrends #cybersecurity

In-person events are making a strong comeback! In 2025, these events will do more than just bring people together—they’ll be the key to driving innovation, building trust, and creating measurable business outcomes. Every function is pivotal, from product teams showcasing hands-on demos to PR teams amplifying visibility and sales and turning connections into conversions. Ready to unlock the full potential of in-person events? Read our latest blog to discover actionable strategies- https://lnkd.in/dfPzw_pz #B2BMarketing #EventStrategy #Networking #InPersonEvents #TechMarketing

Your face when you realize SpiceWorld 2025 is THREE days long! ???? We’re bringing you even more tech insights, networking, and fun this November! ????? Who’s excited? Drop your best reaction GIF below and let’s see those SpiceWorld feels! ???? #SpiceWorld2025 #TechCommunity #B2BMarketing #Networking #EventGoals