Spiceworks Ziff Davis

?? 63% of tech buyers like to learn much about the topic before considering solutions.?? Staying ahead means engaging early. Our latest infographic breaks down essential insights from the Tech Buyer Study, including: -Buyers are reviewing 8+ pieces of content before reaching out -78% prefer expert contact at the right time in their buying journey Check out the infographic to learn how to build trust and connect with buyers early! ?? [https://buff.ly/4dHd4D7] #TechTrends #Infographic #B2BMarketing #TechBuyers #EarlyEngagement

Understanding how tech buyers engage in the early stages of their journey is key to a successful marketing strategy. With buyers consuming 8 assets on average before considering a solution, delivering the right content at the right time is important. ?? What type of content do you think resonates most with buyers during the awareness phase? Let us know by voting in the poll below! #TechBuyers #B2BMarketing #ContentStrategy #AwarenessStage #DigitalMarketing #TechTrends

?? The Future of AI in the Workplace is Here! ?? Discover how AI is reshaping the modern workplace in our latest AI Future Workplace Report. From streamlining operations to transforming workplace culture, AI drives significant shifts that businesses can’t afford to ignore. Get insights into how 80% of organizations integrate AI into their daily processes and what it means for the future of work. Ready to prepare your organization for the AI revolution? Dive into the full report today and unlock actionable strategies to stay ahead of the curve. ?? Read the full report here https://buff.ly/4eNrTpr #AI #FutureOfWork #WorkplaceTechnology #AIInnovation #DigitalTransformation

Did you know 87% of tech buyers are considering switching vendors next year? Early engagement is key to building trust and staying ahead of your competition. Our latest video highlights key findings from the Tech Buyer Study, including: -78% of buyers prefer expert contact when they are ready -Buyers are reviewing 8+ pieces of content before engaging with sales Want to know how to adapt your strategy to these evolving buyer trends? Watch the video now and get actionable insights! ?? [https://buff.ly/3zZwSE1] #TechBuying #BuyerJourney #B2BMarketing #SalesStrategy #ContentMarketing

?? Google’s Precision Marketing Overhaul ?? Google Chrome faced a challenge: targeting the right decision-makers for its campaigns. With SWZD’s data-driven insights, they improved lead quality, achieving: ? 70% higher MQL conversion ? 30-40% boost in sales accepted rates "Massive changes!" – Steve Armenti, Google. Ready to optimize your demand generation with SWZD? ?? Contact us: https://buff.ly/3ZRLGzn #B2BMarketing #IntentData #DemandGeneration #SalesAlignment

?? October is Cybersecurity Awareness Month! ?? In today’s digital age, cyber threats are everywhere. It's crucial to stay informed and protect your data, both at home and at work. Join us and the Cybersecurity and Infrastructure Security Agency (CISA) in building a safer online environment. From safeguarding passwords to identifying phishing scams, let’s take action together to enhance our digital security. ?? Stay protected. Stay connected. Learn more about how you can protect your business and personal data here: Cybersecurity Awareness Month #CybersecurityAwarenessMonth #BeCyberSmart #StaySafeOnline #CISA #DataProtection #Cybersecurity

?? SpiceWorld 2024 Sponsorships: Limited Spots Left + 25% Off! With 25% off select branding opportunities at SpiceWorld, you can maximize your Q4 budget and drive high-value engagement with tech buyers. Last chance to book: -Vendor Expo Booths -Speaking Sessions -Fun activations like Massage Lounge, Caricature Station, and more! On average, sponsors generate 180+ conversations with prospects! Don’t miss your chance to make a lasting impact. Offer ends October 15—reach out now! https://buff.ly/3TPw778 #SpiceWorld2024 #B2BSponsorship #LeadGeneration #MarketingStrategy #TechEvents

?? How Google Elevated Its Precision Marketing Strategy – Part 2 ?? In the second part of this video series, dive deeper into how Google and SWZD transformed data-driven insights into real results. Learn how intent-driven campaigns and custom strategies led to improved lead quality and a higher MQL conversion rate. ?? Watch Part 2 of the Google case study to explore actionable tactics that can shape your marketing strategies: [https://lnkd.in/efVtMrmc] #B2BMarketing #MarketingStrategy #Google #PrecisionMarketing #DataDriven #CaseStudy #LeadGeneration #DemandGeneration

?? New Aberdeen Report: The Future of Workplace Technology The latest report uncovers the top trends shaping workplace tech strategies for the year ahead. Here’s what tech marketers need to know: -AI is now the most influential workplace technology, surpassing collaboration tools and remote work support. -80% of companies have formalized AI usage across their organizations—up from 69% last year. -Over 60% of businesses have faced cybersecurity incidents impacting data privacy. Stay ahead of the curve by leveraging these insights to drive your strategy forward. #WorkplaceTechnology #AI #Cybersecurity #TechTrends #B2BMarketing

?? SpiceWorld Flash Sale: 25% Off Until October 15! ?? Looking to boost your Q4 pipeline? SpiceWorld 2024 is just around the corner, and we’re offering exclusive sponsorship opportunities to engage with thousands of tech buyers—at a 25% discount! Take advantage of premium options like: -Vendor Expo Booths -Speaking Sessions (30 & 60 min) -Branding activations (Shuttle, Escalators, and more!) These opportunities are moving fast! Secure your spot today and drive massive audience engagement. ?? Act now to claim your discount before October 15! https://buff.ly/4gteW5j #SpiceWorld2024 #B2BMarketing #TechConferences #SalesPipeline #EventMarketing