Spicefire

In a world where change is a constant and innovation is a necessity, Spicefire stands ready to propel your brand forward. Whether you’re looking to launch a new product, redefine your market position, or engage a new audience, our upgraded approach to innovation features a suite of savvy tools to keep us ahead of the curve. Every partnership starts with brand strategy. It’s our foundation, our North Star. To determine innovation pathways to move brands forward, we take clients through our “4E Assessment.” In this, we take a careful look at: > Empathy: Who is the target audience and what are we looking to solve for them? > Equity: Where is the brand best suited to play? > Environment: What are the current dynamics of the space? And where are the greatest opportunities for innovation? > Emerging: What outside forces are most likely to impact our target audience? And how can we capitalize on these trends to inspire future innovation? Innovation is constantly on the move. We’re here to help you keep up: https://lnkd.in/gBS9Nvsj

We crafted a refreshed brand identity for Bolthouse Farms making it a “bright spot in your day." Here’s how we made it happen: ? A Vibrant Personality & Tone: We did a target persona deep dive, developing a joyful, uplifting voice that celebrates goodness. ? Bold Visual Identity: Rooted in the idea of a "mood boost,"we created a fresh, colorful toolbox of assets and lifestyle photography for an energizing look and feel across brand touchpoints. ? Campaign Activation: Our social strategy highlighted wellness, taste, and lifestyle to drive engagement—achieving powerful stopping power in-store and online. The result? A compelling brand refresh that boosts engagement and resonates with consumers. Explore the full case study: https://lnkd.in/gbFvFAYW

From DTC to retail-ready, we helped take the Uqora brand to the next level, making a bold entrance onto shelves nationwide. The new design not only turns heads but also turns everyday routines into a proactive urinary health journey. Curious about the full evolution? Click through to explore the case study and see how we made it happen: https://lnkd.in/gTAVSA-R

Are you overlooking an entire demographic of so-called “super consumers” (as Forbes calls them)? Women in their 50s and beyond have money to spare, a lot of life left to live, and almost all of the purchasing power in their households (95% according to AARP). EXPLORE WAYS BRANDS CAN ENGAGE SUPER CONSUMERS: https://lnkd.in/gPdAymsJ Super consumers are any brand’s dream, yet they’re chronically overlooked—and woefully underrepresented—in favor of younger, “flashier” audiences with a significantly smaller share of consumer spending. According to research conducted by AARP in 2019, people over the age of 50 appear in only 15% of media images, particularly in advertising. To put this in perspective, women 35 and over make up 60% of the facial skincare market (Beauty Independent). And yet, these women do not see themselves regularly portrayed in skincare advertisements. (Let us not forget one very famous example of this, when Isabella Rossellini’s 14-year contract with cosmetic giant Lanc?me was ended when she hit 42.) Thankfully, the female wellness industry is already moving toward a more open, straightforward dialogue about the aging process and embracing it as an evolution, not an endpoint. Brands like L’Oréal and Reformation have recently tapped super consumer icons as the faces of their campaigns: Andie MacDowell and Monica Lewinsky, respectively. But there’s plenty of work still to be done. As a brand, you can support female consumers as they reshape the conversation around aging and give them what they want most: to be seen. READ THE FULL PIECE HERE: https://lnkd.in/gPdAymsJ

Every day we help brands find new ways to get people moving, liking, shopping, acting, feeling, and thinking. At Spicefire, we build brands that connect on a deeper level, sparking the kind of engagement that drives real action. Our work is about more than just standing out—it’s about creating experiences that resonate, inspire, and move people to make lasting connections with brands. We invite you to explore our refreshed website and discover how we’re shaping the future of brand building: https://lnkd.in/ec5GbAjK

When PetSmart Charities, the leading animal welfare non-profit sought to expand its mission and make an even bigger impact, we partnered to create a bold new brand strategy and visual identity that amplifies their life-changing work. From fundraising to advocacy, we crafted a strategy that invites others to join the cause – and the results speak for themselves. The donation conversion rate grew 12.5% YOY! See how we helped them rally supporters and drive growth: https://lnkd.in/gCJX-FcX

We're proud to partner with H Ventures to build new brands that are solving big problems. Stay tuned!

Excited to share that we were recognized by the Healthcare AdAwards with a Silver Award for Total Advertising Campaign (without TV) for our work celebrating Cincinnati Children's #1 ranking as the top pediatric hospital in the nation. Highlighting the children, staff, caregivers, and breakthroughs that make Cincinnati Children’s THE ONE for the ones that matter most.? Shout out to Beth Hoskins Melinda Davis Cristina Ferrari Maggie Parkhouse Haley Dufford McKenzie Finchum Jenny Hoverman for all your great work bringing this campaign to life! https://lnkd.in/dn3KukhG

There’s no shortage of incredible stories to share from Cincinnati Children's. We’re all just scratching the surface of what AI can do, and it’s encouraging to see how it can be leveraged in a powerful, positive way.

It’s always entertaining to witness the debate over what makes an impactful Super Bowl ad. One ad in particular caught our attention this year based on some of our own recent work. Let us know if you think CeraVe bolstered their brand equity with this campaign or simply generated some short-term buzz. https://lnkd.in/eV5SyyUH