Spicefire

Breathe easy, baby. We loved bringing Nav?ge Baby to life—from shaping the brand and designing the packaging to writing and producing this ad. Because when your little one can breathe better, everyone can rest easier. Check out the spot to see how effortless relief can be for both babies and parents. RhinoSystems, Inc. - Nav?ge? Nasal Care

Personalized packaging? Pretty powerful. Learn why smart packaging is the future of the wellness industry: https://lnkd.in/gijgpdbG Personalization isn’t just having a moment. It’s dominating the hearts and minds of consumers across every category, especially in the health and wellness sector. More than ever, people recognize the inherent uniqueness of their health and wellness journey. They’re cultivating a wealth of personal biometric data (hello, smartwatch!) and using it to drive their choices. And they’re looking for brands to offer guidance, insights, and personalized care options in unique ways. At Spicefire, we see personalization in the health and wellness sector as a peek at the future, particularly through the use of smart packaging. We’ve outlined three trends that have seriously caught our attention, right at the crossroads of personalized wellness and advanced technology: 1.??Pairing smart packaging with users’ biometric data 2.??Enhancing the capabilities of at-home, OTC?diagnostic tests 3.??Delivering DIY wellness for more personalized remedies Read all about it in this piece from Maggie Parkhouse: https://lnkd.in/gijgpdbG

Some redesigns are subtle. This one? A total transformation. RhinoSystems, Inc. - Nav?ge? Nasal Care went from cold and clinical to a brand that truly stands out—on the shelf, online, and across every touchpoint. Spicefire developed a compelling new brand foundation and visual identity toolkit for their national relaunch, ensuring that Nav?ge not only grabs attention but also connects with consumers seeking freedom from congestion in a meaningful way. The impact extends far beyond packaging, influencing retail, digital, radio, and TV activations. The result? A brand that feels as fresh and effective as the product itself. Check out the staggering before-and-after.

Reflecting on the impact we had on brands in 2024, we see success stories that might inspire your upcoming year. Here are three ideas for New Year's resolutions for brands: https://lnkd.in/ec5GbAjK

For brands–like for people–a new year brings opportunities for reflection and reinvention. As we look back on the outcomes we drove in 2024, we’re proud of the seriously impressive feats our clients achieved. This year, we want to drive the same impact for even more brands. Are you ready to ignite your own transformation in 2025? Together, we can reach new heights.

Generous Brands lives up to their name in every way. It was a treat to reflect their bold vision of offering 'vibrant nutrition for all' in this new identity. The design serves as a unifying masterbrand to house their nutritious and fast-growing portfolio. We can't wait for more goodness to come in 2025!

Visit Norway’s “Hot Women” campaign brilliantly speaks to super consumers by tapping into their passion for cultural depth, newfound freedom and shared experiences with close friends. At Spicefire, we know that speaking to this highly engaged and often overlooked audience of women 50+ can drive serious brand growth, and Visit Norway’s bold storytelling is a masterclass in how to capture their attention: https://lnkd.in/gkHZDYtt Want to learn more about the power of super consumers and how your brand can connect with them? Dive into our blog: https://lnkd.in/gPdAymsJ

In a world where change is a constant and innovation is a necessity, Spicefire stands ready to propel your brand forward. Whether you’re looking to launch a new product, redefine your market position, or engage a new audience, our upgraded approach to innovation features a suite of savvy tools to keep us ahead of the curve. Every partnership starts with brand strategy. It’s our foundation, our North Star. To determine innovation pathways to move brands forward, we take clients through our “4E Assessment.” In this, we take a careful look at: > Empathy: Who is the target audience and what are we looking to solve for them? > Equity: Where is the brand best suited to play? > Environment: What are the current dynamics of the space? And where are the greatest opportunities for innovation? > Emerging: What outside forces are most likely to impact our target audience? And how can we capitalize on these trends to inspire future innovation? Innovation is constantly on the move. We’re here to help you keep up: https://lnkd.in/gBS9Nvsj

We crafted a refreshed brand identity for Bolthouse Farms making it a “bright spot in your day." Here’s how we made it happen: ? A Vibrant Personality & Tone: We did a target persona deep dive, developing a joyful, uplifting voice that celebrates goodness. ? Bold Visual Identity: Rooted in the idea of a "mood boost,"we created a fresh, colorful toolbox of assets and lifestyle photography for an energizing look and feel across brand touchpoints. ? Campaign Activation: Our social strategy highlighted wellness, taste, and lifestyle to drive engagement—achieving powerful stopping power in-store and online. The result? A compelling brand refresh that boosts engagement and resonates with consumers. Explore the full case study: https://lnkd.in/gbFvFAYW

From DTC to retail-ready, we helped take the Uqora brand to the next level, making a bold entrance onto shelves nationwide. The new design not only turns heads but also turns everyday routines into a proactive urinary health journey. Curious about the full evolution? Click through to explore the case study and see how we made it happen: https://lnkd.in/gTAVSA-R